The Most Famous Slogan: Recognizing Iconic Catchphrases

Choose the slogan you think is the most famous!

Author: Gregor Krambs
Updated on Apr 2, 2024 06:43
Welcome to StrawPoll, where your opinion matters! We know that slogans have the power to inspire, motivate, and stick in our minds for a lifetime. That's why we've gathered some of the most famous and iconic slogans from around the globe and we want YOU to help us rank them! Join thousands of fellow slogan enthusiasts in voting for your all-time favorite or suggest a memorable one that we might have missed. Let's settle the debate once and for all and crown the most famous slogan of all time. Don't just stand on the sidelines; dive into the action and let your voice be heard. Cast your vote now and see how your favorite slogan stacks up against the competition!

What Is the Most Famous Slogan?

  1. 1

    "Just Do It" - Nike

    Dan Wieden
    This slogan has been used by Nike since 1988 and has become one of the most recognizable slogans in advertising history. It encourages people to take action and pursue their dreams, no matter how difficult they may seem.
    The slogan 'Just Do It' is one of the most famous advertising slogans used by Nike, the global sportswear brand. It has become a universal call to action, motivating individuals to pursue their goals and push their limits in sports and everyday life.
    • Origin: Created by the advertising agency Wieden+Kennedy in 1988.
    • Meaning: Encourages people to overcome obstacles and embrace challenges head-on.
    • Purpose: Inspire individuals to take action, believe in themselves, and unleash their potential.
    • Impact: Became an iconic slogan associated with Nike, influencing consumer behavior and brand loyalty.
    • Cultural Influence: Extended beyond sports and is recognized as a motivational catchphrase worldwide.
  2. 2
    This slogan was introduced by McDonald's in 2003 and is still used today. It is catchy, easy to remember, and conveys a sense of enjoyment and satisfaction that people feel when they eat at McDonald's.
    The 'I'm Lovin' It' slogan is a famous tagline used by McDonald's, one of the world's largest fast-food chains. It is a catchy and memorable phrase that conveys a sense of enjoyment and satisfaction derived from consuming McDonald's products.
    • Launch Year: 2003
    • Length: 4 words
    • Language: English
    • Target Audience: General consumers
    • Global Reach: Used in over 120 countries
  3. 3
    "Think Different" - Apple
    V4711 · CC BY-SA 3.0
    This slogan was used by Apple from 1997 to 2002 and was meant to inspire people to think outside the box and be innovative. It was part of a marketing campaign that helped Apple rebrand itself as a company that was focused on creativity and innovation.
    The "Think Different" slogan was an advertising campaign launched by Apple Inc. in 1997. It aimed to highlight Apple's distinctive approach to technology and innovation, encouraging individuals to break free from conformity and embrace their unique thinking.
    • Launch Year: 1997
    • Purpose: Highlight Apple's distinctive approach to technology and innovation
    • Target Audience: Individuals who value creativity and innovation
    • Message: Encourages individuals to think differently and embrace their uniqueness
    • Impact: Resonated with the public and helped reshape Apple's brand perception
  4. 4
    This slogan was first used in 1993 as part of a campaign to promote milk consumption. It is simple, memorable, and has been used in countless advertisements and parodies.
    The "Got Milk?" slogan is a famous advertising campaign introduced by the California Milk Processor Board in 1993. It aims to promote the consumption of milk and emphasize its importance in daily life.
    • Launch Year: 1993
    • Campaign Objective: Promote milk consumption and highlight its significance
    • Target Audience: General population, primarily focusing on adults
    • Tagline: "Got Milk?"
    • Slogan Origins: Inspired by the decline in milk consumption in California
  5. 5
    This slogan has been used by BMW since 1975 to promote its cars as high-performance, luxurious vehicles. It has become synonymous with the BMW brand and is often used in advertisements and promotions.
  6. 6
    This slogan was used by Volkswagen in the 1960s to promote its small, economical cars. It was a departure from the traditional advertising approach of the time, which focused on promoting large, luxurious cars.
    The "Think Small" slogan was a notable advertising campaign created for Volkswagen in the 1960s. It was part of the company's strategy to promote their compact car, the Volkswagen Beetle, in the American market. The campaign focused on the simplicity, practicality, and efficiency of the Beetle.
    • Year: 1960s
    • Brand: Volkswagen
    • Target Market: American
    • Campaign Theme: Simplicity and Practicality
    • Promoted Car: Volkswagen Beetle
  7. 7
    This slogan has been used by M&M's since 1954 to promote its candy as a mess-free snack. It is catchy, memorable, and has helped to establish M&M's as one of the most popular candy brands in the world.
    The slogan 'Melts in Your Mouth, Not in Your Hands' is a famous advertising catchphrase for M&M's, a popular brand of candy-coated chocolate. The slogan emphasizes that M&M's candies are designed to be enjoyed without any mess or residue left on the hands.
    • Brand: M&M's
    • Slogan: Melts in Your Mouth, Not in Your Hands
    • Purpose: Highlight the clean and enjoyable experience of eating M&M's candies
    • Messaging: Emphasizes the candy's superior melt-in-mouth texture and non-messy nature
    • Creation Year: 1954
  8. 8
    This slogan has been used by Skittles since 1994 to promote its colorful, fruity candy. It is playful, fun, and has helped to establish Skittles as a brand that appeals to people of all ages.
    The slogan 'Taste the Rainbow' is a well-known advertising campaign for Skittles, a popular candy brand. It suggests that by consuming Skittles, one can experience a burst of flavors as diverse and vibrant as the colors of a rainbow.
    • Brand: Skittles
    • Slogan: Taste the Rainbow
    • Campaign Type: Advertising
    • Advertising Agency: DDB Chicago
    • Year Launched: 1994
  9. 9
    This slogan has been used by Disneyland since it opened in 1955 to promote itself as a magical, fun-filled destination for families. It is a simple, memorable phrase that has become synonymous with Disneyland and all that it represents.
    The slogan 'The Happiest Place on Earth' is famously associated with Disneyland, a renowned theme park and entertainment resort. It reflects the core philosophy of Disneyland to create a magical and joyful experience for visitors of all ages.
    • Origin: Introduced in 1955
    • Significance: Highlights the magical and joyful atmosphere of Disneyland
    • Association: Strongly linked with the Disney brand and its theme parks
    • International Reach: Used in various Disneyland parks worldwide
    • Recognition: One of the most well-known slogans in the entertainment industry
  10. 10
    This slogan has been used by L'Oreal since 1973 to promote its beauty products as a way for women to feel confident and empowered. It is a message of self-worth and has helped to establish L'Oreal as a brand that is focused on promoting the beauty and confidence of women.

Missing your favorite slogan?


Ranking factors for famous slogan

  1. Memorability
    A great slogan should be easy to remember and stick in people's minds, even after just hearing or seeing it once. It should use simple, concise language and have a strong, lasting impact.
  2. Clarity
    The slogan should clearly communicate the brand's message, purpose, or value proposition. It should not be too vague or obscure – consumers should be able to understand the intended message without much effort.
  3. Emotional appeal
    The slogan should evoke some form of emotion in consumer's, whether it's happiness, excitement, trust, or inspiration. An emotional connection can greatly impact a consumer's long-term perception of the brand.
  4. Relevance
    A good slogan should be relevant to the target audience, culture, and industry of the brand. It should speak directly to consumers' needs, desires, or pain points, and show that the brand understands and addresses these factors.
  5. Unique & distinctive
    The slogan should set the brand apart from its competitors, portraying a unique selling point, claim, or promise. It should not be generic or too similar to the slogans of other brands in the same industry.
  6. Timelessness
    A great slogan should have the potential to stand the test of time. While some slogans may be updated or tweaked over the years, the core message should remain relevant and memorable for years or even decades.
  7. Consistency with brand identity
    The slogan should be consistent with the brand's overall identity, values, and personality. It should contribute to a cohesive brand image and seamlessly fit into the brand's marketing and advertising efforts.
  8. Flexibility for various contexts
    The slogan should work well across various marketing channels, ranging from print ads and billboards to social media and websites. It should also work well in different languages or cultures if the brand is global.
  9. Catchiness
    A catchy slogan can greatly increase its memorability and impact. This might involve the use of rhyme, alliteration, humor, or a clever play on words.
  10. Positive associations
    The slogan should evoke positive associations and avoid any negative connotations or controversy. It should contribute to enhancing the brand's reputation and overall image.

About this ranking

This is a community-based ranking of the most famous slogan. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Slogan is missing, feel free to help improve the ranking!


  • 188 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Slogan once every 24 hours. The rank of each Slogan is then calculated from the weighted sum of all up and down votes.

More information on most famous slogan

Slogans have been a part of advertising and marketing for centuries. They are catchy phrases or statements that are designed to stick in your mind and make you remember a brand or product. Some of the most famous slogans have been around for decades, and their popularity has only grown with time. From "Just Do It" to "I'm Lovin' It," the most famous slogans have become a part of popular culture and are recognized all over the world. In this article, we will explore the history of slogans and determine what is the most famous slogan of all time.

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