The Most Popular Botanical Used in Cosmetic Formulations: Revealing the Top Choice

Choose the botanical used you think is the most popular!

Author: Gregor Krambs
Updated on Apr 14, 2024 06:52
Welcome to StrawPoll, where opinions blossom and the power of choice thrives! Today, we invite you to delve into the enchanting world of botanicals and help us rank the most popular botanicals used in cosmetic formulations. From soothing aloe vera to nourishing argan oil, botanical ingredients have transformed the beauty industry with their natural, eco-friendly, and skin-loving properties. So, which botanical reigns supreme in the cosmetic kingdom? It's time to cast your vote or add your own botanical contender to our ever-growing list. Join us on this captivating journey to unveil the favorite botanical ingredients that have taken skincare and beauty products to a whole new level. The power is in your hands, let the voting begin!

What Is the Most Popular Botanical Used in Cosmetic Formulations?

  1. 1
    Known for its soothing and moisturizing properties, aloe vera is a popular ingredient in skincare products. It helps to calm irritated skin and reduce inflammation.
    Aloe vera is a unique and captivating houseplant that is renowned for its distinctive appearance and numerous health benefits. Its fleshy leaves are green and thick, with serrated edges that add to its visual appeal. The plant typically grows in a rosette shape, with mature specimens reaching up to 24 inches in height. Aloe vera's attractive aesthetic and easy-care nature make it a popular choice among plant enthusiasts.
    • Sunlight Requirements: Thrives in bright, indirect light; can also tolerate some direct sunlight
    • Watering Needs: Requires infrequent watering; the soil should be allowed to dry out between watering sessions
    • Temperature Range: Prefers warm temperatures around 60-75°F (15-24°C); can tolerate brief periods of cooler temperatures
    • Soil Type: Well-draining soil mix; sandy or cactus potting mix is suitable
    • Fertilizer: Minimal fertilizer requirements; a diluted balanced houseplant fertilizer can be applied monthly during the growing season
    Aloe Vera in other rankings
  2. 2
    Chamomile is a gentle herb that is commonly used in skincare products due to its anti-inflammatory properties. It is also known to soothe and calm the skin.
    Chamomile tea is a type of herbal tea made from dried chamomile flowers. It is renowned for its calming and soothing properties, making it a popular choice for relaxation and improving sleep quality. The pale yellow infusion has a delicate, floral aroma and a mildly sweet taste.
    • Plant species: Matricaria chamomilla
    • Origin: Egypt and other parts of Europe
    • Flavor profile: Mildly sweet with floral undertones
    • Caffeine content: Caffeine-free
    • Health benefits: Promotes relaxation, aids in digestion, boosts immunity
  3. 3
    Lavender is a popular botanical used in skincare products due to its soothing properties. It is also known to promote relaxation and reduce stress.
    Lavender is a highly aromatic flowering plant known for its soothing and calming scent.
    • Scientific Name: Lavandula
    • Family: Lamiaceae
    • Origin: Mediterranean region
    • Fragrance Notes: Herbaceous, floral, and slightly sweet
    • Main Components: Linalool, linalyl acetate, and camphor
  4. 4
    Calendula is a gentle herb that is commonly used in skincare products due to its anti-inflammatory properties. It is also known to help prevent premature aging.
    Calendula, also known as Pot Marigold, is a vibrant flowering plant belonging to the daisy family. The petals of Calendula flowers have been used for centuries in various cosmetic formulations due to their numerous beneficial properties for the skin. It is widely recognized for its soothing, anti-inflammatory, and antioxidant effects, making it a popular choice in skincare products.
    • Family: Asteraceae
    • Genus: Calendula
    • Species: Calendula officinalis
    • Common Name(s): Calendula, Pot Marigold
    • Origin: Southern Europe
  5. 5
    Green Tea
    Vyacheslav Argenberg · CC BY 4.0
    Green tea is a popular ingredient in skincare products due to its antioxidant properties. It helps to protect the skin from free radicals and can also improve skin texture.
    Green tea is a type of tea made from the leaves of the Camellia sinensis plant that have undergone minimal oxidation during processing. It is widely known for its numerous health benefits and is a common ingredient in cosmetic formulations. Green tea is often used for its antioxidant and anti-inflammatory properties, which help protect the skin from damage and promote a healthy complexion. It also contains caffeine and catechins, which are known to help reduce puffiness and dark circles around the eyes.
    • Plant species: Camellia sinensis
    • Oxidation level: Minimal
    • Health benefits: Antioxidant, anti-inflammatory
    • Skin benefits: Protection, healthy complexion
    • Active compounds: Caffeine, catechins
    Green Tea in other rankings
  6. 6
    Rose has been used in skincare for centuries due to its moisturizing properties. It is also known to promote skin cell regeneration and improve skin elasticity.
    Rose is a state-of-the-art AI chatbot designed to provide advanced conversational capabilities. It leverages cutting-edge natural language processing and machine learning techniques to engage in meaningful and human-like interactions.
    • Conversational Ability: Rose is capable of engaging in open-ended and context-aware conversations, providing responses that are relevant and coherent.
    • Language Support: Rose supports multiple languages, enabling communication in various linguistic contexts.
    • Knowledge Base: Rose has access to a vast knowledge base, allowing it to provide accurate and up-to-date information on a wide range of topics.
    • Personalization: Rose can adapt its responses based on user preferences and previous interactions, creating a personalized conversational experience.
    • Emotional Intelligence: Rose is equipped with emotional intelligence, allowing it to understand and respond to human emotions with empathy and sensitivity.
  7. 7
    Witch hazel is a commonly used botanical in skincare products due to its astringent properties. It helps to tighten the skin and reduce the appearance of pores.
    Witch Hazel is a popular botanical ingredient used in cosmetic formulations due to its beneficial properties. It is derived from the bark and leaves of the Witch Hazel tree (Hamamelis virginiana) through a steam distillation process. Witch Hazel extract is commonly used in skincare products, haircare products, and even as a natural remedy for various skin conditions.
    • Antioxidant Properties: Witch Hazel extract is known for its high concentration of antioxidants, which help fight free radicals and protect the skin from environmental damage.
    • Astringent Effect: The astringent properties of Witch Hazel help tighten the skin and reduce the appearance of pores, making it an ideal ingredient for toners and cleansers.
    • Anti-inflammatory Benefits: Witch Hazel has natural anti-inflammatory properties, which can soothe irritated skin, reduce redness, and alleviate discomfort.
    • Oil Control: Due to its astringent nature, Witch Hazel can help control excess oil production, making it suitable for oily and acne-prone skin.
    • Gentle Cleansing: Witch Hazel is a mild cleanser that effectively removes dirt, oils, and impurities without stripping the skin's natural moisture.
  8. 8
    Jojoba is a popular ingredient in skincare products due to its moisturizing properties. It is also known to help regulate the skin's natural oil production.
    Jojoba is a botanical widely used in cosmetic formulations. It is a desert perennial shrub native to North America, specifically the southwestern United States. The botanical name for jojoba is Simmondsia chinensis, although it is commonly referred to as jojoba. The plant produces small, waxy golden-colored seeds, which are processed to obtain jojoba oil, the popular ingredient used in cosmetics and personal care products.
    • Botanical Name: Simmondsia chinensis
    • Family: Simmondsiaceae
    • Origin: Southwestern United States
    • Plant Type: Perennial shrub
    • Seed Color: Golden
  9. 9
    Shea Butter
    Amuzujoe · CC BY-SA 4.0
    Shea butter is a popular ingredient in skincare products due to its moisturizing properties. It is also known to help reduce inflammation and improve skin elasticity.
    Shea Butter is a natural fat extracted from the nuts of the shea tree (Vitellaria paradoxa) native to West Africa. It has been used for centuries in cosmetic formulations due to its moisturizing and nourishing properties.
    • Moisturizing Properties: Shea butter is rich in fatty acids and vitamins, making it an excellent moisturizer for the skin.
    • Healing Abilities: It has anti-inflammatory properties and can assist in soothing various skin conditions such as eczema and psoriasis.
    • Emollient Nature: Shea butter helps to soften and smoothen the skin, improving its texture and appearance.
    • Anti-Aging Effects: Due to its high content of antioxidants, it can help reduce the appearance of wrinkles and fine lines.
    • Sun Protection: The presence of cinnamic acid provides some natural protection against UV radiation.
    Shea Butter in other rankings
  10. 10
    Coconut Oil
    Tiia Monto · CC BY-SA 4.0

    Coconut Oil

    Coconut palms (Cocos nucifera)
    Coconut oil is a popular ingredient in skincare products due to its moisturizing properties. It is also known to help reduce inflammation and improve skin barrier function.
    Coconut oil is a botanical oil derived from the kernels, meat, and milk of coconuts. It is a versatile ingredient and widely used in cosmetic formulations due to its numerous beneficial properties. The oil is extracted through various methods such as cold-pressing or solvent extraction.
    • Moisturizing: Hydrates and softens skin and hair
    • Antibacterial: Helps fight against harmful bacteria
    • Antioxidant: Protects against oxidative stress and aging
    • Emollient: Forms a protective barrier on skin and retains moisture
    • Anti-inflammatory: Reduces inflammation and soothes irritation
    Coconut Oil in other rankings

Missing your favorite botanical used?


Ranking factors for popular botanical used

  1. Efficacy
    The botanical's effectiveness in delivering the desired cosmetic benefits, such as moisturizing, exfoliating, anti-aging, or soothing properties, should be considered. Scientific evidence supporting the efficacy of the botanical is important.
  2. Safety
    The botanical should be safe for its intended use, without causing irritation, allergies, or other adverse effects. A history of safe use and testing, including dermatological tests, can provide evidence of the botanical's safety profile.
  3. Stability
    The botanical should be stable enough to maintain its efficacy and not degrade during the product's shelf life. Factors affecting stability include susceptibility to oxidation, heat, light, and interactions with other ingredients.
  4. Sustainability
    The sourcing and production of the botanical should be environmentally responsible and support fair trade practices. This may involve examining the botanical's cultivation, harvesting, and processing methods, as well as its availability and impact on local communities.
  5. Marketability
    Consumer demand and interest in the botanical, along with a proven track record in successful cosmetic formulations, contribute to its popularity and marketability. This can be influenced by current beauty trends, cultural preferences, and consumer awareness of the botanical's benefits.
  6. Accessibility
    The availability and cost of the botanical, including raw materials and extraction processes, can affect its use in cosmetic formulations. More accessible and cost-effective botanicals may be more popular for large-scale production.
  7. Regulatory compliance
    The use of the botanical in cosmetic formulations should comply with relevant regulations and guidelines, such as those set by the FDA, EU Cosmetic Regulation, or other regional authorities. Compliance with these standards can impact the botanical's acceptance and popularity in the market.
  8. Multifunctionality
    Botanicals that offer multiple cosmetic benefits, such as moisturizing and anti-inflammatory properties, can be more appealing for use in various formulations, thus increasing their popularity.
  9. Compatibility
    The botanical should be compatible with other ingredients, formulation types, and packaging materials to ensure its effectiveness and stability in the final product.
  10. Novelty and uniqueness
    Botanicals that are new or unique to the market can create interest and demand among consumers, contributing to their popularity in cosmetic formulations.

About this ranking

This is a community-based ranking of the most popular botanical used in cosmetic formulations. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Botanical use is missing, feel free to help improve the ranking!


  • 236 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each Botanical use once every 24 hours. The rank of each Botanical use is then calculated from the weighted sum of all up and down votes.


More information on most popular botanical used in cosmetic formulations

Botanical ingredients have been used in cosmetic formulations for centuries, and their popularity has only increased in recent years. One of the most popular botanicals used in cosmetics is aloe vera, which is known for its moisturizing and soothing properties. Other popular botanical ingredients include chamomile, lavender, and green tea, all of which are known for their anti-inflammatory and antioxidant properties. With the rise of clean beauty and natural skincare, it's no surprise that the demand for botanical ingredients in cosmetics is on the rise. As consumers become more conscious of what they put on their skin, botanicals offer a natural and effective solution for achieving healthy, glowing skin.

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