The Most Popular Broker: A Comprehensive Ranking

Choose the broker you think is the most popular!

Author: Gregor Krambs
Updated on Apr 12, 2024 06:53
Welcome to StrawPoll, where your opinion holds the power to crown the most popular broker in the world! As a hub for countless polls and rankings, we're excited to bring you this heated battle between the top brokers in the industry. Your vote can make a difference in determining the ultimate winner in this thrilling race! So, dive into our comprehensive list of the finest brokers vying for the top spot, and cast your vote for your favorite. If you feel that we've missed a worthy contender, fret not, as you can simply suggest a missing option, and we'll add it to the mix! So, come on over, join the excitement, and be a part of this grand ranking where every vote counts. Let's find out together who will emerge as the most popular broker and claim the coveted title! Don't wait any longer, jump into the action now and let your voice be heard!

What Is the Most Popular Broker?

  1. 1
    TD Ameritrade is a popular broker that offers low trading fees and a wide range of trading tools and resources. It has been in the industry for over 40 years and has a reputation for excellent customer service.
    TD Ameritrade is one of the most popular online brokerage firms in the United States, providing a wide range of investment products and services. It was founded in 1975 and has since become a trusted name in the financial industry.
    • Commissions: No commission fees on online stock, ETF, and option trades
    • Trading Platform: Advanced trading platform with customizable tools and features
    • Research and Analysis: Access to comprehensive market research and real-time data
    • Investment Products: Offers a wide range of investment products including stocks, options, mutual funds, ETFs, futures, and forex
    • Education and Resources: Extensive educational resources, webinars, and tutorials for investors of all levels
    TD Ameritrade in other rankings
  2. 2
    E*TRADE is another popular broker that offers a wide range of trading tools and resources. It is known for its user-friendly platform and low trading fees.
    E*TRADE is a popular online broker that offers a wide range of services for individual investors and traders. It provides a user-friendly platform, powerful tools, and access to a variety of investment options including stocks, bonds, options, and mutual funds.
    • Founded: 1982
    • Headquarters: New York, United States
    • Available in: United States
    • Number of Customers: more than 5 million
    • Minimum Deposit: $0
  3. 3
    Charles Schwab
    Tdorante10 · CC BY-SA 4.0

    Charles Schwab

    Charles R. Schwab
    Charles Schwab is one of the largest brokers in the world, with over $3 trillion in client assets. It offers a wide range of investment products, including mutual funds, ETFs, and individual stocks.
    Charles Schwab is a popular brokerage firm that provides a wide range of financial services and investment options. It was founded by Charles R. Schwab in 1971 and has grown to become one of the largest brokerage firms in the United States.
    • Full-Service Brokerage: Charles Schwab offers full-service brokerage, providing comprehensive investment advisory services and financial planning to clients.
    • Online Trading Platform: Schwab offers an online trading platform that allows customers to buy and sell a variety of financial products, including stocks, bonds, mutual funds, and options.
    • Investment Research: Schwab provides extensive investment research, including market analysis, reports, and tools, to help clients make informed investment decisions.
    • Low-Cost Investing: Schwab offers low-cost investing options, with competitive commission fees and expense ratios for mutual funds and ETFs.
    • Robo-Advisory Services: Schwab offers robo-advisory services, providing automated investment management and portfolio rebalancing based on clients' financial goals and risk tolerance.
    Charles Schwab in other rankings
  4. 4
    Fidelity is a well-regarded broker that offers a wide range of investment products and services. It is known for its low fees and exceptional customer service.
    Fidelity Investments is a widely recognized financial services firm that operates as a brokerage, providing investment management services, retirement planning, and wealth management. It offers a range of investment products and services to individual and institutional clients.
    • Established: 1946
    • Headquarters: Boston, Massachusetts, USA
    • Total Assets: Over $10 trillion
    • Number of Clients: Over 32 million
    • Number of Employees: Over 50,000
  5. 5
    Robinhood is a popular broker that is known for its commission-free trading. It is a great option for beginner investors who are looking for an easy-to-use platform.
    Robinhood is a commission-free stock trading app that allows users to buy and sell stocks, ETFs, options, and cryptocurrencies without paying any fees. It aims to democratize access to financial markets by making investing more accessible for all.
    • Launch Date: 2013
    • Headquarters: Menlo Park, California, United States
    • Platform: Web, iOS, Android
    • Commission Fees: Zero
    • Investment Options: Stocks, ETFs, Options, Cryptocurrencies
  6. 6
    Interactive Brokers
    Ɱ · CC BY-SA 4.0

    Interactive Brokers

    Thomas Peterffy
    Interactive Brokers is a popular broker that is known for its low trading fees and advanced trading tools. It is a great option for active traders who are looking for a powerful platform.
    Interactive Brokers is a popular online brokerage firm that was founded in 1978 by Thomas Peterffy. It provides access to a wide range of financial markets and trading services for individual and institutional investors.
    • Global Presence: Allows trading in over 135 markets across 33 countries.
    • Low Cost: Offers competitive pricing with low commissions and trade fees.
    • Wide Range of Products: Provides access to stocks, bonds, options, futures, forex, and more.
    • Advanced Trading Platforms: Offers robust and technologically advanced platforms for traders of all levels.
    • Research Tools: Provides comprehensive research and analysis tools to assist in making informed investment decisions.
    Interactive Brokers in other rankings
  7. 7

    Ally Invest

    Ally Financial Inc.
    Ally Invest is a popular broker that offers low trading fees and a wide range of investment products. It is known for its user-friendly platform and excellent customer service.
    Ally Invest is a popular online brokerage platform that provides a wide range of investment services and tools. With a user-friendly interface and competitive pricing, Ally Invest offers traders and investors a seamless trading experience.
    • Account Types: Individual, Joint, Traditional IRA, Roth IRA, Corporate, Trust
    • Commission Fees: $0 for online stock, ETF, and options trades
    • Mutual Fund Fees: $9.95 per trade
    • Minimum Deposit: $0
    • Research Tools: Advanced charting, market data, stock and fund screeners
    Ally Invest in other rankings
  8. 8
    Tastyworks is a popular broker that is designed for options traders. It offers low trading fees and a wide range of options trading tools and resources.
    Tastyworks is a popular online brokerage platform that was launched in 2017. It focuses on making trading options and futures simple, affordable, and accessible for individual investors. The platform provides advanced trading tools, educational resources, and competitive pricing to help traders make informed decisions and execute trades efficiently.
    • Options Trading: Yes
    • Futures Trading: Yes
    • Stock Trading: Yes
    • Commission-Free Options Closing Trades: Yes
    • Low Commissions on Opening Trades: Yes
  9. 9
    Vanguard is a well-regarded broker that is known for its low fees and exceptional investment products. It is a great option for long-term investors who are looking for a low-cost way to invest in index funds.
    Vanguard is one of the world's largest investment management companies, known for its low-cost index funds and exchange-traded funds (ETFs). It was founded in 1975 by John C. Bogle.
    • Established: 1975
    • Headquarters: Valley Forge, Pennsylvania, USA
    • Assets under Management: over $6 trillion
    • Number of Clients: over 30 million
    • Available Investment Products: mutual funds, ETFs, individual stocks, bonds, CDs
  10. 10
    TradeStation is a popular broker that offers a wide range of trading tools and resources. It is known for its low trading fees and advanced trading platform.
    TradeStation is a popular broker that offers advanced trading platforms and tools for active traders and investors. It is known for its comprehensive features and analysis capabilities, making it a preferred choice for experienced traders. With a user-friendly interface and customizable workflows, TradeStation provides a seamless trading experience.
    • Advanced Trading Platforms: TradeStation offers multiple robust trading platforms to suit various trading styles and strategies.
    • Charting and Technical Analysis: The platform provides powerful charting capabilities and a wide range of technical analysis tools.
    • Algorithmic Trading: TradeStation supports algorithmic trading through its proprietary programming language, EasyLanguage.
    • Market Data and Research: Traders have access to real-time market data, research reports, and financial news.
    • Backtesting and Strategy Optimization: TradeStation allows users to backtest and optimize trading strategies using historical data.

Missing your favorite broker?


Ranking factors for popular broker

  1. Reputation and Regulation
    A popular broker should have a good reputation in the industry, with customer testimonials and reviews attesting to their integrity and reliability. Moreover, the broker should be regulated by a credible financial regulatory authority, ensuring compliance with laws and industry standards.
  2. Trading Platform
    The trading platform should be user-friendly, efficient, and secure. It should offer a good selection of trading tools and features, as well as seamless compatibility with multiple devices (e.g. desktop, mobile).
  3. Tradable Assets
    The variety and number of tradable assets (stocks, forex, commodities, cryptocurrencies, etc.) that the broker offers should be considered. A larger variety of assets to trade in provides more opportunities and flexibility for traders.
  4. Fees and Commissions
    Lower fees and competitive commission rates are essential factors in ranking popular brokers. Traders prefer to keep their trading costs low to enhance their overall profitability.
  5. Account Options
    The broker should offer various account types to cater to different traders' needs, such as margin accounts, cash accounts, and managed accounts. Additionally, they should provide multiple options for account funding and withdrawal.
  6. Customer Service
    Responsive, efficient, and knowledgeable customer service is crucial for a good trading experience, ensuring that any questions or concerns are addressed promptly and effectively.
  7. Education and Research
    Access to educational resources, such as market analysis, news, webinars, and tutorials can help traders make more informed decisions. A popular broker should provide valuable market commentary and educational materials.
  8. Security
    Consider the broker's security measures, such as encryption methods, two-factor authentication, and overall protection of clients' personal information and funds.
  9. Execution Speed and Reliability
    Fast and reliable trade execution with minimal slippage is important in ranking popular brokers, as this plays a significant role in the success of their clients' trades.
  10. Leverage and Margin Requirements
    Different brokers offer varying degrees of leverage, which can significantly impact a trader's ability to gain profits and manage risk. Check for both maximum leverage levels and margin requirements provided by the broker.

About this ranking

This is a community-based ranking of the most popular broker. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or broker is missing, feel free to help improve the ranking!


  • 188 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each broker once every 24 hours. The rank of each broker is then calculated from the weighted sum of all up and down votes.

More information on most popular broker

When it comes to investing, choosing the right broker can make all the difference. With so many options available, it can be difficult to determine which broker is the best fit for your needs. This is why we conducted a poll to find out which broker is the most popular among our users. Our community of investors and traders weighed in, and the results are in. Find out which broker came out on top and why it's so popular among our users. Whether you're a seasoned investor or just starting out, this information can help you make an informed decision when choosing a broker.

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