The Most Popular Commercial Jingle: An Exciting Ranking of Catchy Tunes

Choose the jingle you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:18 (Updated on Dec 10, 2023 07:29)
Get ready to hum along as we dive into the world of catchy tunes and unforgettable melodies that have accompanied our favorite brands throughout the years! Presenting the ultimate ranking of the most popular commercial jingles, where you have the power to vote for your all-time favorites or even suggest a missing earworm. Join us at StrawPoll as we embark on a nostalgic journey, revisiting those iconic ads that left a lasting impression on our minds and hearts. So, don't miss out on the chance to make your voice heard and help us crown the ultimate commercial jingle that has truly stood the test of time!

What Is the Most Popular Commercial Jingle?

  1. 1
    This jingle has been used by McDonald's since 2003 and has become a recognizable part of their brand. The catchy tune was originally written and produced by Pharrell Williams.
    The "I'm Lovin' It" jingle is a catchy and memorable tune that is often associated with McDonald's fast food chain. It is an integral part of McDonald's branding and marketing strategy, serving as an audio representation of their customer-focused slogan and commitment to providing enjoyable dining experiences. The jingle has become widely recognized and has played a significant role in building brand awareness and reinforcing McDonald's image as a go-to destination for quick and satisfying meals.
    • Duration: Approximately 3 seconds
    • Lyrics: The jingle prominently features the simple and repetitive phrase "I'm lovin' it"
    • Melody: Catchy and upbeat, with a mix of pop and hip-hop elements
    • Language: English, with localized versions in other languages for targeted markets
    • Launch Year: 2003
    "I'm Lovin' It" by McDonald's in other rankings
  2. 2
    This jingle has been used by Nationwide Insurance since 2009 and has become a popular catchphrase. The jingle was written and produced by the ad agency McKinney.
    The jingle "Nationwide is on your side" is a catchy and memorable slogan created for Nationwide Insurance. It serves as a simple yet effective way to communicate that Nationwide Insurance is a trusted and reliable company that is always there to support and assist their customers.
    • Tagline: Nationwide is on your side
    • Purpose: To convey trust and reliability, emphasizing Nationwide's commitment to their customers
    • Length: Short and concise
    • Melody: Upbeat and memorable
    • Lyrics: Simple and easy to remember
  3. 3
    This jingle has been used by State Farm Insurance since the 1970s and is one of the most recognizable jingles in the insurance industry. The jingle was written by Barry Manilow.
    The jingle 'Like a good neighbor, State Farm is there' is a catchy and memorable jingle created for State Farm Insurance. It serves as the company's iconic slogan and has been widely recognized and associated with their brand for many years.
    • Slogan: Like a good neighbor, State Farm is there
    • Company: State Farm Insurance
    • Type: Commercial jingle
    • Purpose: Promote brand awareness and trust
    • Recognition: Highly recognized and associated with State Farm Insurance
  4. 4
    This jingle has been used by Folgers Coffee since 1984 and has become a classic in the advertising world. The jingle was written by Leslie Pearl.
    The jingle 'The best part of waking up, is Folgers in your cup' is a catchy and memorable slogan created by Folgers Coffee. It has become one of the most popular commercial jingles in the advertising industry, widely recognized and associated with the brand. The jingle emphasizes the idea that starting your day with a cup of Folgers Coffee is the best way to kick-start your morning.
    • Slogan: The best part of waking up, is Folgers in your cup
    • Brand: Folgers Coffee
    • Popularity: High
    • Recognizability: Widely recognized
    • Catchiness: Highly catchy
  5. 5
    This jingle was used by Verizon Wireless from 2002-2011 and was created by the ad agency McCann Erickson. The phrase has become a pop culture reference and was even used by a presidential candidate during a debate.
    The jingle known as 'Can you hear me now?' is a popular commercial catchphrase associated with the telecommunications company Verizon Wireless. The tagline is typically used in their advertisements to emphasize the reliability and clarity of their network coverage.
    • Tagline: Can you hear me now?
    • Company: Verizon Wireless
    • Industry: Telecommunications
    • Creator: Bozell Worldwide
    • Advertising agency: Publicis Groupe
  6. 6
    This jingle has been used by Disneyland since the 1980s and has become a part of their branding. The jingle was written by Richard M. Sherman and Robert B. Sherman.
    The commercial jingle of Disneyland, known as 'The happiest place on Earth,' is a catchy and joyful song that perfectly captures the magic and excitement of visiting Disneyland. It has become synonymous with the park itself and is recognized worldwide as a symbol of fun and happiness.
    • Tagline: The happiest place on Earth
    • Composition: Upbeat and uplifting melody
    • Lyrics: Memorable and easy to sing along
    • Duration: Approximately 30 seconds
    • Instrumentation: Full band with a mix of brass, strings, and percussions
  7. 7
    This jingle has been used by De Beers since 1948 and has become one of the most recognizable advertising slogans in history. The jingle was created by the ad agency N.W. Ayer & Son.
    "A diamond is forever" by De Beers is a famous commercial jingle that has become a timeless slogan for the company.
    • Slogan: A diamond is forever
    • Company: De Beers
    • Purpose: Promote the idea of everlasting love and the notion that a diamond symbolizes eternity
    • Year: 1948
    • Concept: To associate diamonds with everlasting love and create a perception that diamonds are an essential part of engagements and marriages
  8. 8
    This jingle was used by Coca-Cola in the 1970s and has become a classic in the advertising world. The jingle was written by Bill Backer and was later turned into a full song.
  9. 9
    This jingle has been used by BMW since 1975 and has become a part of their branding. The jingle was created by the ad agency Ammirati & Puris.
    The ultimate driving machine jingle by BMW is a catchy and iconic advertising slogan that has been associated with BMW for many years. The jingle has become synonymous with BMW's brand image of luxury, performance, and precision engineering.
    • Catchiness: The jingle is incredibly catchy and easily memorable.
    • Longevity: It has been used consistently in BMW's advertising campaigns for several decades.
    • Brand association: The jingle effectively communicates BMW's brand values and image.
    • Marketing success: It has helped BMW establish itself as a leading luxury car brand.
    • Recognition: The jingle is widely recognized and known by both BMW enthusiasts and the general public.
  10. 10
    This jingle has been used by Kit Kat since the 1980s and has become a part of their branding. The jingle was written by Michael A. Levine.

Missing your favorite jingle?


Ranking factors for popular commercial jingle

  1. Memorability
    A successful jingle should be easy to remember, even after hearing it just once or twice. It should have a catchy tune and lyrics that stick in the listener's mind.
  2. Simplicity
    A jingle should be simple enough for people of all ages to understand and sing along with. It should not be too elaborate or complicated, making it accessible to a wide range of audiences.
  3. Relevance
    The jingle should be relevant and resonate with the target audience. It should evoke emotions or create a connection with the product or service being advertised.
  4. Duration
    A jingle should be reasonably short to hold the listener's attention. A jingle that is too long may lose its impact and become less effective as a marketing tool.
  5. Originality
    An effective jingle should be original and stand out among its competitors. It should have a unique melody and lyrics that distinguish it from other jingles in the market.
  6. Repetition
    A jingle should be designed to withstand multiple plays and still remain appealing to listeners. It should not become annoying or monotonous, even after being played repeatedly.
  7. Brand association
    The jingle should help listeners associate the tune with the brand, product, or service being advertised. This will increase brand awareness and help the company achieve its marketing goals.
  8. Market penetration
    A popular jingle should be well-known among the target audience and have a high level of market penetration. This means a majority of people in the target demographic should be familiar with the jingle and its slogan or message.
  9. Positive sentiment
    The overall tone and messaging of the jingle should create a positive impression on the listener and make them feel good about the product or brand.
  10. Longevity
    A successful jingle should have the ability to remain popular and effective over time. It should not become outdated or lose its appeal quickly, ensuring lasting impact and increased brand awareness.

About this ranking

This is a community-based ranking of the most popular commercial jingle. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or jingle is missing, feel free to help improve the ranking!


  • 162 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each jingle once every 24 hours. The rank of each jingle is then calculated from the weighted sum of all up and down votes.

More information on most popular commercial jingle

The world of advertising is full of catchy jingles and slogans that stick in our heads long after the commercial has ended. From fast food chains to cleaning products, companies have used music and lyrics to create brand recognition and loyalty. Over the years, we've seen some truly unforgettable jingles that have become pop culture icons. But which one is the most popular? Is it the classic "I'm Lovin' It" from McDonald's or the upbeat "Nationwide is on your side"? Join us as we dive into the world of advertising and explore the top contenders for the title of most popular commercial jingle.

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