The Most Popular Curl Products: A Ranking of Must-Have Products for Defined Curls

Choose the curl products you think is the most popular!

Author: Gregor Krambs
Updated on Apr 14, 2024 06:16
Welcome to StrawPoll's ultimate showdown of the most popular curl products! As we all know, the quest for the perfect curls can be a rollercoaster ride, navigating through countless products that promise to deliver bouncy, frizz-free spirals. Well, fret no more! We've gathered the top contenders in the curl game, and now it's up to you to cast your vote and help us crown the true champion of curls. Explore our carefully curated list of the crème de la crème of curl enhancers, and if you feel a game-changing product is missing, go ahead and suggest it to join the ranks. So, fellow curl enthusiasts, let your voice be heard, because every twist, coil, and ringlet deserves its moment in the spotlight!

What Are the Most Popular Curl Products?

  1. 1
    This brand is a favorite among curly-haired individuals for its sulfate-free and silicone-free formulas designed to enhance and define natural curls.
    DevaCurl is a popular curl brand known for its innovative and high-quality hair care products. It is specifically designed for curly and wavy hair types, providing moisture, definition, and frizz control. DevaCurl products are sulfate-free, silicone-free, and are made with natural ingredients that nourish and enhance the natural beauty of curls. They are also known for their signature 3-step system: cleanse, hydrate, and define.
    • Curl Type: Designed for curly and wavy hair types
    • Sulfate-Free: Does not contain sulfates
    • Silicone-Free: Does not contain silicones
    • Natural Ingredients: Made with natural ingredients
    • Moisturizing: Provides moisture to the hair
  2. 2
    Known for its "curl expertise," Ouidad offers a range of products that cater to different types of curls and textures, from loose waves to tight coils.
    Ouidad is a popular curl product that specializes in catering to curly and wavy hair types. It offers a range of hair care and styling products designed to enhance and manage curls, providing definition, moisture, and frizz control. Ouidad's products are formulated without sulfates, parabens, and other harsh chemicals, focusing on nourishing and protecting the hair. The brand aims to promote healthy and natural-looking curls, embracing and celebrating the unique texture of curly hair.
    • Hair Type: Curly and wavy hair
    • Product Range: Hair care and styling products
    • Features: Enhances curls, provides definition, moisture, and frizz control
    • Formulation: Free of sulfates, parabens, and harsh chemicals
    • Focus: Nourishing and protecting the hair
  3. 3
    Shea Moisture
    KiernanMehan · CC BY-SA 4.0

    Shea Moisture

    Shea Moisture
    This brand uses natural, organic ingredients to nourish and hydrate curly hair, while also helping to define and tame frizz.
    Shea Moisture is a popular brand that specializes in producing curl products. Their products are known for their natural and nourishing ingredients that cater to various curl types. Shea Moisture products are designed to moisturize, define, and enhance curls, leaving them softer, shinier, and more manageable.
    • Curl Types: Suitable for all curl types
    • Ingredients: Shea butter, coconut oil, argan oil, and other natural extracts
    • Moisturizing: Provides deep hydration to prevent dryness and frizz
    • Definition: Helps define and enhance natural curl patterns
    • Softening: Leaves curls feeling soft and smooth
  4. 4
    Cantu's line of curl products is designed to hydrate, define, and strengthen curls, while also promoting healthy hair growth.
    Cantu is a popular brand that specializes in hair care products, particularly for curly hair. One of their most well-known products is the Cantu Curl Activator Cream, which is designed to enhance and define natural curls while providing moisture and shine.
    • Product Type: Curl Activator Cream
    • Hair Type: Curly
    • Benefits: Enhances and defines curls
    • Purpose: Moisturizes and adds shine to the hair
    • Ingredients: Contains shea butter and natural oils
  5. 5

    Bumble and Bumble

    Bumble and Bumble
    While not specifically marketed towards curly hair, Bumble and Bumble's Curl line has become a popular choice for those looking for lightweight, non-greasy curl products that provide definition and hold.
    Bumble and Bumble is a renowned brand that offers a range of curl products to enhance and tame curly hair. It is widely known for its high-quality and effective formulas that help achieve defined and frizz-free curls.
    • Product Type: Curl-enhancing and taming products
    • Popular Products: Bb. Curl Primer, Bb. Curl Defining Cream, Bb. Curl Conditioning Mousse
    • Hair Type: Curly and wavy hair
    • Benefits: Defines curls, reduces frizz, enhances shine
    • Suitable for: All curl types and textures
  6. 6
    This brand's Curl Collection uses argan oil to provide moisture and nourishment to curls, while also helping to combat frizz and breakage.
    Moroccanoil is a renowned brand in the hair care industry, known for its argan oil-infused products. The Moroccanoil curl line specially caters to curly hair, providing hydration, definition, and frizz control. It helps to enhance natural curls and waves while leaving the hair feeling soft and manageable.
    • Product Type: Curl-enhancing hair care
    • Key Ingredient: Argan oil
    • Suitable Hair Types: Curly and wavy hair
    • Benefits: Hydrates, defines, and controls frizz
    • Texture: Varies across products (cream, spray, mousse)
  7. 7
    Jessicurl's line of curly hair products is specifically formulated to enhance natural curls and waves, while also providing moisture and shine.
    Jessicurl is a popular curl product line created by Jessica McGuinty, a hairstylist and curl enthusiast. The products are designed to enhance and care for curly hair, providing moisture, definition, and frizz control. They are made with natural ingredients and are free of sulfates, silicones, and artificial fragrances. Jessicurl products are cruelty-free and vegan-friendly.
    • Hair Type: Curly
    • Product Line: Jessicurl
    • Mode of Action: Enhances and cares for curly hair
    • Benefits: Moisture, definition, and frizz control
    • Ingredients: Natural ingredients
  8. 8
    This brand's products are made with natural, organic ingredients to provide moisture and definition to curly hair, without weighing it down or leaving behind a greasy residue.
    Kinky-Curly is a popular curl product that provides moisture, definition, and enhanced volume for those with naturally curly or kinky hair. It is designed to enhance and accentuate curls, leaving them soft, bouncy, and frizz-free.
    • Curl Type: Suitable for all curl types: from loose waves to tight coils
    • Ingredients: Infused with natural ingredients like organic blueberry extract, aloe vera, and chamomile
    • Moisture Retention: Helps retain moisture in the hair, reducing dryness and promoting healthy curls
    • Definition: Provides excellent curl definition, making each curl more pronounced
    • Frizz Control: Effectively controls frizz and flyaways, especially in humid conditions
  9. 9

    As I Am

    As I Am
    As I Am's line of curly hair products is designed to nourish and hydrate curls, while also promoting healthy hair growth and minimizing breakage.
    As I Am is a popular line of curl products designed for curly and coily hair types. Created with the goal of nourishing and enhancing natural curls, the brand focuses on using natural ingredients and avoiding harsh chemicals. The products are known for their hydrating and moisturizing properties, promoting healthy hair growth and definition of curls.
    • Hair types: Curly and coily
    • Ingredients: Natural
    • Chemicals: Free from harsh chemicals
    • Hydration: Hydrating properties
    • Moisturization: Provides moisture to the hair
  10. 10

    Miss Jessie's

    Titi and Miko Branch
    Miss Jessie's offers a range of curl products that cater to different types of curls, from loose waves to tight coils, and are designed to provide moisture, definition, and hold.
    Miss Jessie's is a line of curl products specifically designed for curly and kinky hair. It provides a range of products to help enhance, define, and style natural curls, adding moisture and reducing frizz. The products are created with a focus on natural ingredients and have gained popularity among people with diverse curl patterns and textures.
    • Product Type: Haircare
    • Hair Type: Curly, Kinky
    • Focus: Curl enhancement, Moisture, Frizz reduction
    • Ingredients: Primarily natural ingredients
    • Popular Products: Curly Pudding, Pillow Soft Curls, Coily Custard

Missing your favorite curl products?


Ranking factors for popular curl products

  1. Ingredients
    Choose products with beneficial ingredients for curly hair, such as natural oils, proteins, and humectants that help retain moisture and reduce frizz. Avoid harsh chemicals, sulfates, and silicones which can cause dryness and damage.
  2. Suitability
    Consider your specific curl type, hair texture, and porosity when selecting a product. Certain products may work better for specific types of curls, so look for products tailored to wavy, spiral, or kinky curls.
  3. Brand Reputation
    Opt for brands known for catering to curly hair and offering good quality products. Research customer reviews and testimonials to gauge overall satisfaction with the products.
  4. Performance
    The product should effectively define, moisturize, and control frizz while maintaining the natural curl pattern without weighing the hair down.
  5. Versatility
    Choose products that can be used for various styling techniques and for different hair lengths, whether for a wash-and-go, twist-out, or protective styling.
  6. Price
    Consider the cost of the product and ensure it offers good value for money. Expensive does not always mean better quality, so compare prices and opt for affordable products that have a good track record.
  7. Availability
    Select products that are easily accessible either online or in brick-and-mortar stores near you, so it's convenient to replenish when needed.
  8. Cruelty-Free and Eco-Friendly
    If you have strong ethical preferences, opt for products that are cruelty-free and made from sustainable, eco-friendly ingredients.
  9. Packaging and Size
    Choose products that come in convenient packaging with clear usage instructions and are available in different size options for travel or at-home use.
  10. Scent
    Opt for products with a pleasant scent, or opt for fragrance-free options if you're sensitive to strong odors.

About this ranking

This is a community-based ranking of the most popular curl products. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or curl product is missing, feel free to help improve the ranking!


  • 190 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each curl product once every 24 hours. The rank of each curl product is then calculated from the weighted sum of all up and down votes.

More information on most popular curl products

Curling hair is a popular trend that has been around for decades. However, finding the perfect products for your curls can be a daunting task. With so many different products on the market, it can be hard to know which ones are worth the investment. At StrawPoll, we've gathered data on the most popular curl products based on the opinions of thousands of users. From mousses and gels to creams and serums, we've got the inside scoop on which products will give you the best curls of your life. So if you're looking to enhance your natural curls or create a stylish new look, be sure to check out our list of the most popular curl products on the market.

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