The Most Popular Fabric Softener: A Comprehensive Ranking

Choose the fabric softener you think is the most popular!

Author: Gregor Krambs
Updated on Apr 18, 2024 07:04
Welcome to StrawPoll's ultimate showdown of fabric softeners! As the cozy, fresh-scented champions of laundry days, fabric softeners play a vital role in our lives. But, with so many brands and fragrances out there, which one reigns supreme? We've gathered the most popular contenders to create the definitive ranking of the top fabric softeners, and now it's up to you to decide the winner! Cast your vote for your favorite or suggest a missing option to help us crown the softest, most fragrant laundry legend of them all. Join the fun and let your voice be heard in this epic battle of softness and scent!

What Is the Most Popular Fabric Softener?

  1. 1

    Downy Fabric Softener

    Procter & Gamble
    Downy is the most popular fabric softener in the US. It has been trusted by consumers for over 50 years and offers a variety of scents and formulas to choose from.
    Downy Fabric Softener is a leading brand of fabric softener that is designed to make your clothes feel soft and smell fresh. It helps reduce wrinkles and static cling, leaving your clothes with a luxurious touch. With a wide range of scents to choose from, Downy Fabric Softener offers a delightful laundry experience every time.
    • Softening Power: Leaves clothes feeling soft and comfortable
    • Scent Options: Available in a variety of pleasant scents
    • Wrinkle Reduction: Helps reduce wrinkles and makes ironing easier
    • Static Cling Control: Effectively reduces static cling in garments
    • Long-lasting Freshness: Keeps clothes smelling fresh throughout the day
  2. 2
    Snuggle is a popular choice among consumers due to its long-lasting scent and ability to soften clothes. It also comes in various scents and formulas to fit different preferences.
    Snuggle Fabric Softener is a well-known household product that is designed to make your clothes feel softer and smell fresher. It is highly popular among consumers with its unique and comforting scent that lasts long. Snuggle Fabric Softener helps reduce static cling and makes clothes easier to iron. It also helps in reducing wrinkles and keeps clothes looking new. Its gentle formula is safe for all fabrics and is suitable for use in both top-loading and front-loading washing machines. Snuggle Fabric Softener comes in various fragrances, allowing you to choose the one that suits your preference. It is an essential addition to your laundry routine, providing exceptional softness and a wonderful, long-lasting scent to your garments.
    • Softness: Leaves clothes feeling exceptionally soft
    • Scent: Offers a fragrance that lasts long
    • Static Reduction: Helps reduce static cling
    • Wrinkle Reduction: Minimizes wrinkles and keeps clothes looking new
    • Ironing Ease: Makes ironing easier
  3. 3

    Gain Fabric Softener

    The Procter & Gamble Company
    Gain is known for its fresh scent and ability to soften clothes. It is also available in a variety of scents and formulas.
    Gain Fabric Softener is a highly effective and popular fabric softener that leaves clothes feeling soft and smelling fresh. It helps to reduce static and wrinkles, making laundry easier to manage. With its unique formula, it infuses clothes with a long-lasting scent that stays even after multiple washes.
    • Scent options: Available in various fragrance options such as Original, Moonlight Breeze, Island Fresh, and more.
    • Effectiveness: Provides outstanding fabric softening, reducing static and wrinkles.
    • Long-lasting scent: Infuses clothes with a fresh scent that lasts even after multiple washes.
    • Easy to use: Simple instructions for adding the fabric softener to each load of laundry.
    • Compatibility: Suitable for use with all washing machines and compatible with both standard and high-efficiency (HE) machines.
  4. 4
    Bounce sheets are a convenient alternative to liquid fabric softeners. They reduce static cling, soften clothes, and leave a fresh scent.
    Bounce Fabric Softener Sheets are a popular choice for providing softness and reducing static cling in laundry. These sheets are designed to be added to the dryer during the drying cycle, where they release a pleasant scent and coat the clothes with a layer of softening agents.
    • Quantity: 240 sheets per box
    • Softening Ability: Leaves clothes feeling soft and fluffy
    • Static Cling Reduction: Effectively reduces static cling in fabrics
    • Scent Options: Available in various fragrances
    • Ease of Use: Simply add a sheet to the dryer with each load
  5. 5
    Suavitel is a popular choice among Hispanic consumers. It is known for its long-lasting scent and ability to soften clothes.
    Suavitel Fabric Softener is a widely popular fabric softener known for its ability to leave clothes feeling soft, fresh, and static-free. It helps protect and maintain the quality of fabrics, making them easier to iron and reducing wrinkles. The unique formula of Suavitel Fabric Softener infuses clothes with a long-lasting fragrance that lasts for weeks.
    • Size Options: Available in 33 fl oz, 64 fl oz, and 135 fl oz bottles.
    • Scent Options: Comes in various scents like Field Flowers, Sunset Rose, Morning Sun, and Soothing Lavender.
    • Long-Lasting Fragrance: Provides a fresh scent to clothes for up to 30 days.
    • Softening Power: Effectively softens clothes, making them feel gentle against the skin.
    • Static Control: Helps minimize static cling in fabrics, reducing the chances of clothes sticking together or to your body.
  6. 6
    Purex offers a variety of fabric softeners with different scents and formulas, including a hypoallergenic option. It is also affordable and widely available.
    Purex Fabric Softener is a widely embraced fabric softener known for its ability to enhance the softness and freshness of clothes. It effectively reduces static cling, making ironing easier and clothes more comfortable to wear. It comes in a variety of refreshing scents that leave a pleasant fragrance on garments.
    • Softness-enhancing: Yes
    • Reduces static cling: Yes
    • Variety of scents: Yes
    • Long-lasting fragrance: Yes
    • Suitable for all fabrics: Yes
  7. 7
    Method offers a plant-based fabric softener that is free of harsh chemicals. It is also cruelty-free and comes in a variety of scents.
    Method Fabric Softener is a highly popular fabric softener known for its effective softening and freshening properties. It is designed to provide luxurious softness and reduce static cling, leaving your clothes feeling crisp and comfortable. Additionally, it infuses a delightful fragrance that lingers on clothes, imparting a long-lasting freshness. Method Fabric Softener is carefully formulated with plant-based ingredients, making it a more environmentally friendly option for those seeking sustainable laundry solutions.
    • Softening: Provides luxurious softness
    • Static Cling Reduction: Helps reduce static cling
    • Fragrance: Imparts a delightful and long-lasting fragrance
    • Plant-based Ingredients: Formulated with plant-derived ingredients
    • Environmentally Friendly: A more sustainable option
  8. 8
    Mrs. Meyer's fabric softener is another plant-based option that is free of harsh chemicals. It is also cruelty-free and comes in various scents.
    Mrs. Meyer's Fabric Softener is a highly regarded and sought-after fabric softener known for its exceptional quality and performance. It is designed to leave clothes feeling soft, fresh, and static-free.
    • Scent Options: Available in various delightful scents such as Lavender, Lemon Verbena, Basil, and more
    • Plant-Based Formula: Made from renewable ingredients, making it gentle on fabric and the environment
    • Long-Lasting Fragrance: Leaves clothes smelling great even after days of wear
    • Reduces Static Cling: Effectively prevents static cling, resulting in easy and comfortable wear
    • Softens Fabrics: Leaves clothes feeling incredibly soft and cozy
  9. 9
    Seventh Generation offers a natural fabric softener that is free of dyes and synthetic fragrances. It is also cruelty-free and comes in a lavender scent.
    Seventh Generation Fabric Softener is a highly popular and environmentally friendly fabric softener that provides exceptional softness to your laundry while reducing static cling and wrinkles. It is designed to be gentle on clothes and safe for both standard and high-efficiency washing machines.
    • Scent: Free & Clear
    • Certifications: USDA Certified Biobased Product, Leaping Bunny Certified
    • Hypoallergenic: Yes
    • Ingredients: Plant-based formula, no synthetic fragrances or dyes
    • Size: 50 fl oz (1.47 L)
  10. 10
    Woolite is known for its gentle formulas that are safe for delicate fabrics. Its fabric softener is no exception and is designed to soften and protect clothes.
    Woolite Fabric Softener is a leading brand in the field of fabric softeners, known for its effective and gentle formula that helps keep clothes soft, fresh, and static-free. This fabric softener is specially designed to protect the fibers of delicate fabrics, such as wool, silk, and cashmere, ensuring they stay soft and maintain their shape.
    • Softening Power: Provides long-lasting softness to clothes
    • Gentle Formula: Suitable for delicate fabrics and sensitive skin
    • Static Control: Helps reduce static electricity
    • Scent: Leaves a mild, pleasant fragrance on fabrics
    • Fabric Protection: Helps maintain the quality and shape of clothes

Missing your favorite fabric softener?


Ranking factors for popular fabric softener

  1. Effectiveness
    The fabric softener should effectively soften clothes, reduce static, and leave them feeling fresh and comfortable.
  2. Fragrance
    The scent should be pleasant and long-lasting but not overpowering. A variety of available fragrances can cater to different personal preferences.
  3. Compatibility
    The softener should be compatible with various types of fabrics and washing machines, including high-efficiency models.
  4. Environmental impact
    Eco-friendly fabric softeners that are biodegradable, made of natural ingredients, and come in recyclable packaging are a key factor for environmentally conscious consumers.
  5. Concentration
    The concentration of the fabric softener directly impacts its effectiveness and how much is required for each laundry load.
  6. Price
    The cost per load should be reasonable while offering the desired benefits. Some consumers may prioritize cost-effectiveness over premium features.
  7. Brand reputation
    A good brand reputation helps in making purchasing decisions, as consumers generally trust and prefer tried-and-tested products.
  8. Ease of use
    Fabric softeners available in convenient formats, such as sheets, liquid, or beads, allow the consumer to choose according to their preference.
  9. Chemical sensitivity
    Some consumers may be sensitive to certain chemicals or fragrances in fabric softeners. So, offering hypoallergenic and fragrance-free options is an essential key factor.
  10. Safety
    The fabric softener should not cause skin irritation, allergic reactions, or other health issues for the users or their family members, including pets.

About this ranking

This is a community-based ranking of the most popular fabric softener. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or softener is missing, feel free to help improve the ranking!


  • 155 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each softener once every 24 hours. The rank of each softener is then calculated from the weighted sum of all up and down votes.


More information on most popular fabric softener

Fabric softeners are a popular household product that is used to soften clothes and reduce static cling. They are typically added to the wash during the rinse cycle or used in the dryer with a fabric softener sheet. There are many different types of fabric softeners available on the market, including liquid, sheets, and beads. Some fabric softeners also offer additional benefits, such as scent boosters or wrinkle reducers. With so many options available, it can be challenging to determine which fabric softener is the most popular. However, by analyzing consumer reviews and sales data, we can gain insights into which fabric softeners are the most beloved by consumers.

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