The Most Popular Fitness Influencer: Ranking the Trendsetters in the Fitness World

Choose the fitness influencer you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:18 (Updated on Dec 1, 2023 11:48)
Welcome to StrawPoll, where your opinion matters! We're on a mission to discover the ultimate fitness influencer, and we need your help! With thousands of participants and countless votes, we've compiled a dynamic ranking of the most popular fitness gurus that have inspired millions to break a sweat and transform their lives. But wait, it doesn't end there! We invite you to cast your vote for your personal favorite and make a difference in the fitness world. Think we've missed someone? Don't hold back – suggest a missing option and let's see if they have what it takes to climb the ranks. Flex your voting muscles and dive into the thrilling world of fitness influencers – only at StrawPoll!

Who Is the Most Popular Fitness Influencer?

  1. 1
    With over 12.5 million Instagram followers, Kayla Itsines is one of the most popular fitness influencers. She is the creator of the Bikini Body Guide program and has inspired millions of women to transform their bodies and lives through fitness.
    Kayla Itsines in other rankings
  2. 2
    Known as "The Body Coach," Joe Wicks has built a massive following with his high-energy workouts and healthy eating tips. He has over 4 million Instagram followers and has published several bestselling cookbooks.
    Joe Wicks in other rankings
  3. 3
    With over 12 million Instagram followers, Jen Selter is known for her impressive booty and fitness tips. She has been featured in numerous magazines and has launched her own fitness app.
    Jen Selter in other rankings
  4. 4
    Cassey Ho, also known as Blogilates, is a fitness instructor and YouTube personality with over 4 million subscribers. She is known for her Pilates workouts and has created several fitness programs and challenges.
  5. 5
    Although primarily known as an actor, Chris Hemsworth has become a fitness influencer in his own right. He has launched a fitness app, Centr, and shares his workouts and healthy lifestyle on social media.
    Chris Hemsworth in other rankings
  6. 6
    Emily Skye is an Australian fitness influencer with over 2 million Instagram followers. She is a personal trainer and has launched her own fitness program, the Emily Skye Fit app.
    Emily Skye in other rankings
  7. 7
    Michelle Lewin is a Venezuelan fitness model and influencer with over 13 million Instagram followers. She has been featured in numerous fitness magazines and has launched her own fitness program, the Michelle Lewin Fitness app.
    Michelle Lewin in other rankings
  8. 8
    Simeon Panda is a British fitness influencer with over 7 million Instagram followers. He is a bodybuilder and fitness model and has launched his own fitness program, the SP Aesthetics app.
    Simeon Panda in other rankings
  9. 9
    Karena Dawn and Katrina Scott are the founders of Tone It Up, a fitness community with over 1.5 million members. They have launched several fitness programs, a nutrition plan, and a line of fitness apparel.
  10. 10
    Hannah Bronfman is a DJ, entrepreneur, and fitness influencer with over 700,000 Instagram followers. She has launched her own fitness app, HBfit, and shares her workouts and healthy lifestyle on social media.

Missing your favorite fitness influencer?


Ranking factors for popular fitness influencer

  1. Social media following
    The number of followers on various social media platforms like Instagram, YouTube, and TikTok is a good indicator of popularity and influence. Higher follower counts generally signify a larger reach and impact.
  2. Engagement
    It is important to consider the level of engagement from followers, such as likes, comments, shares, and overall interaction with the influencer's content. Engaged followers suggest that the influencer has an active and loyal fan base.
  3. Content quality
    Assess the quality and value of the content shared by the fitness influencer. This can include the accuracy and credibility of fitness information, the variety of workout routines, nutritional tips, and the overall production value of videos.
  4. Expertise and credibility
    Consider the background and qualifications of the influencer in the fitness industry. Influencers with certifications, relevant degrees, or professional experience in fitness-related fields may be seen as more credible and trustworthy.
  5. Brand partnerships and collaborations
    Evaluate the influencer's collaborations with brands and their involvement in sponsorships or ambassadorships. Partnerships with reputable fitness brands can indicate the influencer's credibility and popularity within the industry.
  6. Impact and testimonials
    Look for evidence of how the influencer's content has positively impacted and motivated their followers. Testimonials and success stories shared by their audience can provide insights into the influencer's effectiveness and ability to inspire others.
  7. Influence beyond social media
    Take into account any offline efforts, such as public speaking engagements, published books, involvement in fitness events, or partnerships with fitness organizations. These activities suggest a wider influence and reach beyond just their online presence.

About this ranking

This is a community-based ranking of the most popular fitness influencer. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or fitness influencer is missing, feel free to help improve the ranking!


  • 202 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each fitness influencer once every 24 hours. The rank of each fitness influencer is then calculated from the weighted sum of all up and down votes.

More information on most popular fitness influencer

In recent years, social media has become a powerful tool for fitness enthusiasts and professionals to share their knowledge and inspire others to live a healthier lifestyle. With the rise of fitness influencers, it has never been easier to access workout routines, healthy recipes, and motivational tips. These influencers have amassed large followings through their engaging content and relatable personalities. From bodybuilders to yoga instructors, there is a fitness influencer for every type of fitness enthusiast. In this article, we will explore the most popular fitness influencers and see what makes them stand out in the highly competitive world of social media fitness.

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