The Most Popular Hotel Brand: Revealing the Top Choice for Travelers

Choose the hotel brand you think is the most popular!

Author: Gregor Krambs
Updated on Apr 12, 2024 07:13
Welcome to StrawPoll, where your opinion truly matters! Today, we bring you an exciting ranking challenge - "What is the most popular hotel brand?". Whether you're a seasoned traveler or just someone who appreciates a comfortable stay, we want to know which hotel brand stands out as your number one choice. With thousands of votes and counting, our dynamic leaderboard showcases the top contenders and the fierce competition among these hospitality giants. So, what are you waiting for? Join the fun, cast your vote, and maybe even suggest a missing option. Let's discover the ultimate hotel brand together, as chosen by you, our valued community of poll enthusiasts!

What Is the Most Popular Hotel Brand?

  1. 1
    Marriott International
    Moreau1 · Public domain

    Marriott International

    J. Willard Marriott
    With over 30 hotel brands, including the Ritz-Carlton, JW Marriott, and Westin, Marriott International is one of the largest and most popular hotel companies in the world.
    Marriott International is a leading hotel brand known for its global presence and extensive range of luxury accommodations. With a history dating back to 1927, it has established itself as one of the most recognized and trusted names in the hospitality industry worldwide.
    • Number of Properties: Over 7,600
    • Number of Countries: Over 130
    • Number of Brands: 31
    • Loyalty Program: Marriott Bonvoy
    • Number of Rooms: Over 1.4 million
  2. 2
    Hilton Worldwide
    Altercari · CC BY-SA 4.0

    Hilton Worldwide

    Conrad Hilton
    Hilton is another major hotel brand with numerous subsidiary brands, such as Waldorf Astoria, Conrad, and DoubleTree. It operates in over 100 countries and has over 6,100 properties.
    Hilton Worldwide is a prominent hotel brand that offers upscale accommodations and hospitality services globally. With a strong presence in over 100 countries, Hilton prides itself on delivering exceptional experiences to guests around the world. The brand caters to both business and leisure travelers, offering a range of services and amenities to meet their diverse needs.
    • Founded: 1919
    • Headquarters: McLean, Virginia, United States
    • Number of Hotels: More than 6,200
    • Number of Rooms: Over 970,000
    • Brands: Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, Hilton Grand Vacations
  3. 3

    InterContinental Hotels Group (IHG)

    British Transport Hotels
    IHG is the parent company of well-known brands like Holiday Inn, Crowne Plaza, and Kimpton Hotels. It has over 5,600 hotels in nearly 100 countries.
    InterContinental Hotels Group (IHG) is a multinational hospitality company that owns, manages, franchises, and leases a large portfolio of hotels and resorts worldwide. With its headquarters in Denham, United Kingdom, IHG operates under several well-known hotel brands catering to different market segments.
    • Number of hotels: Over 6,000
    • Number of rooms: Over 865,000
    • Established: 2003
    • Headquarters: Denham, United Kingdom
    • Brands: InterContinental, Crowne Plaza, Holiday Inn, Hotel Indigo, Even Hotels, Kimpton Hotels & Restaurants, and more
  4. 4
    AccorHotels is a French multinational hotel group that owns brands like Sofitel, Novotel, and Mercure. It currently operates in 110 countries, with over 4,500 hotels.
    AccorHotels is a leading international hotel group known for its extensive portfolio of upscale, midscale, and economy hotels and resorts. With over 4,800 properties spanning across 100 countries, AccorHotels offers a wide range of accommodations to cater to different types of travelers.
    • Number of Properties: Over 4,800
    • Presence: In 100 countries
    • Hotel Categories: Upscale, midscale, and economy
    • Customer Loyalty Program: Le Club AccorHotels
    • Brands: Includes Sofitel, Novotel, ibis, Mercure, and more
  5. 5
    Choice Hotels is an American hospitality company that includes brands such as Comfort Inn, Quality Inn, and Econo Lodge. It operates over 7,000 hotels worldwide.
    Choice Hotels is a popular hotel brand that offers a wide range of accommodations options for travelers worldwide. With over 7,100 hotels in more than 40 countries, Choice Hotels aims to provide comfortable and affordable stays for both leisure and business travelers. The brand caters to various budgets and travel preferences, offering a diverse portfolio of hotel brands under its umbrella.
    • Number of Hotels: Over 7,100
    • Number of Countries: More than 40
    • Budget Range: Varied
    • Hotel Brands: Multiple (e.g., Comfort, Quality, Clarion, Sleep Inn, Econo Lodge)
    • Loyalty Program: Choice Privileges
  6. 6

    Wyndham Hotels & Resorts

    Trammell Crow
    Wyndham is another American hotel company that owns brands like Ramada, Super 8, and Days Inn. It has over 9,000 hotels in 90 countries.
    Wyndham Hotels & Resorts is one of the largest and most popular hotel brands, offering a wide range of accommodations to cater to diverse travelers. It was founded in 1981 by Trammell Crow and is currently headquartered in Parsippany, New Jersey. With its strong presence in various locations across the globe, Wyndham Hotels & Resorts provides a comfortable and convenient stay experience for both business and leisure travelers.
    • Number of Hotels: Over 9,000
    • Number of Rooms: Over 810,000
    • Brand Portfolio: 20 hotel brands
    • Global Presence: Located in over 80 countries
    • Award-Winning Loyalty Program: Wyndham Rewards
  7. 7

    Best Western

    M.K. Guertin
    Best Western is a global hotel brand with over 4,700 hotels in more than 100 countries. It offers a range of hotel styles, from budget to luxury.
    Best Western is a well-known hotel brand that was founded in 1946. It is recognized for its global presence, offering comfortable accommodations and excellent customer service. Best Western hotels are designed to cater to the needs of both business and leisure travelers, providing a range of amenities and services that ensure a pleasant stay. The brand prides itself on its affordable rates and commitment to quality. With its extensive network of hotels, Best Western is a popular choice for travelers around the world.
    • Year Founded: 1946
    • Global Presence: Yes
    • Accommodation Type: Hotel
    • Customer Service: Excellent
    • Amenities: Varied
  8. 8
    Hyatt is an American multinational hospitality company that owns brands such as Park Hyatt, Andaz, and Grand Hyatt. It has over 900 hotels in 65 countries.
    Hyatt Hotels Corporation is a multinational hospitality company that operates a chain of luxury hotels, resorts, and vacation properties. With over 900 properties worldwide, Hyatt is renowned for its exceptional hospitality services and high-quality accommodations.
    • Headquarters: Chicago, Illinois, United States
    • Founding Year: 1957
    • Number of Properties: 900+
    • Property Locations: Worldwide
    • Hotel Types: Luxury hotels, resorts, vacation properties
  9. 9
    Four Seasons is a Canadian-based luxury hotel company with over 100 hotels and resorts in 47 countries. It is known for its high-end amenities and personalized service.
    Four Seasons Hotels and Resorts is a luxury hotel brand known for providing exceptional service and unparalleled experiences. It operates more than 100 hotels and resorts in over 40 countries, and it is recognized worldwide for its commitment to luxury, personalization, and attention to detail. Each Four Seasons property offers sophisticated accommodations, refined dining options, and a range of amenities and facilities to meet the needs of discerning travelers.
    • Number of Hotels: 100+
    • Number of Countries: 40+
    • Luxury Level: 5-star
    • Service: Exceptional
    • Personalization: Highly personalized experiences
  10. 10
    Mandarin Oriental is a luxury hotel brand with properties in Asia, Europe, and the Americas. It is known for its elegant design, exceptional service, and fine dining.
    Mandarin Oriental Hotel Group is a renowned luxury hotel brand that offers exceptional service and hospitality to its discerning guests. With a global presence, Mandarin Oriental is known for its iconic properties located in prime destinations around the world. Each hotel is uniquely designed to reflect the local culture and heritage, providing a luxurious and immersive experience for guests.
    • Number of Hotels: 33
    • Headquarters: Hong Kong
    • Year Founded: 1963
    • Five-Star Hotels: All properties
    • Number of Countries: 23

Missing your favorite hotel brand?


Ranking factors for popular hotel brand

  1. Brand recognition and reputation
    A popular hotel brand must have a strong reputation and be recognizable to consumers. This includes having a well-known name, logo, and consistent branding across all locations.
  2. Market presence and size
    The number of hotels/locations a brand has in various regions and countries worldwide can contribute to its popularity, as well as the variety of accommodation options they offer (luxury, mid-scale, budget, etc.).
  3. Quality and consistency of services
    A strong hotel brand must provide consistent and high-quality services across all locations, including cleanliness, comfort, amenities, and overall guest experience.
  4. Customer reviews and ratings
    The feedback and satisfaction of guests, as seen through online reviews and ratings, play a significant role in determining a hotel brand's popularity.
  5. Loyalty programs and rewards
    A popular hotel brand should offer attractive and valuable loyalty programs that reward frequent customers and encourage repeat business.
  6. Value for money
    Competitive pricing and good value for the services and accommodations provided can also contribute to a hotel brand's popularity.
  7. Innovation and adaptation
    Adapting to industry trends and incorporating innovative technologies (online booking, mobile apps), as well as sustainable practices, can boost a hotel brand's popularity.
  8. Awards and accolades
    A hotel brand that has received industry awards, accolades, and recognitions can also contribute to its popularity and credibility.
  9. Partnerships and collaborations
    Successful partnerships with key stakeholders (e.g., airlines, travel agencies, tourist organizations) can also positively impact a hotel brand's popularity.
  10. Corporate social responsibility
    Hotel brands that invest in responsible and sustainable practices, including environmentally friendly initiatives and supporting local communities, can also become more popular among conscious travelers.

About this ranking

This is a community-based ranking of the most popular hotel brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 228 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.


More information on most popular hotel brand

When it comes to choosing a hotel for your next vacation or business trip, there are countless options to consider. From budget-friendly options to luxury accommodations, the hotel industry is constantly evolving to meet the needs of travelers worldwide. But with so many choices available, which hotel brand stands out as the most popular among consumers? According to recent polls and surveys, several hotel brands have emerged as clear favorites among travelers. These include well-known brands such as Marriott, Hilton, and Holiday Inn, as well as boutique hotels like Ace Hotel and Kimpton. Factors that often influence travelers' decisions include price, location, amenities, and overall reputation. Some travelers might prioritize a hotel's loyalty program or rewards system, while others might prioritize eco-friendly practices or unique design features. Ultimately, the most popular hotel brand is a matter of personal preference. However, by examining consumer trends and preferences, we can gain valuable insights into what travelers look for in a hotel and what sets certain brands apart from the rest.

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