The Most Popular Motivator for Salespeople: Ranking the Top Choice

Choose the motivator you think is the most popular!

Author: Gregor Krambs
Updated on Apr 11, 2024 07:21
Step right up and have your say in the ultimate face-off of motivational factors for salespeople! At StrawPoll, we are proud to present a riveting ranking of "What is the most popular motivator for salespeople?" - a platform where you can vote for your favorite driving force or even suggest an option we might have missed. With thousands of polls and rankings on a plethora of topics, we're the go-to destination for settling debates and fueling curiosity. So, what are you waiting for? Dive into this fascinating exploration of what truly ignites the fire within the world's top sales professionals and help us uncover the secret sauce of stellar sales success!

What Is the Most Popular Motivator for Salespeople?

  1. 1
    Money is often the most popular motivator for salespeople as it directly impacts their income and financial stability. The more they sell, the more money they can earn.
    Money is a universally recognized and accepted medium of exchange that is used to facilitate the transfer of goods and services. It is a vital resource in modern economies, allowing individuals and organizations to store value, make transactions, and measure the worth of goods and services.
    • Portability: Money should be easily portable and convenient for both individuals and businesses to carry and exchange.
    • Durability: Money should be resistant to wear and tear, ensuring that it retains its value over time.
    • Divisibility: Money should be divisible into smaller units to accommodate various transaction sizes and levels of economic activity.
    • Fungibility: Each unit of money should be equivalent and interchangeable, allowing for seamless exchange and transactions.
    • Limited Supply: To maintain value, money should have a controlled and finite supply, preventing inflationary practices.
  2. 2
    Salespeople often thrive on recognition and acknowledgement for their hard work and success. Being acknowledged for their achievements can boost their confidence and motivate them to strive for more.
    Recognition refers to the acknowledgement, appreciation, and validation of an individual's achievements, skills, or contributions in the workplace. It plays a crucial role in boosting employee morale, fostering a positive work culture, and promoting motivation and engagement among employees. Recognition can be in the form of verbal praise, public acknowledgement, awards, promotions, or any other tangible or intangible rewards.
    • Purpose: Motivate and engage employees
    • Types: Verbal praise, public acknowledgement, awards, promotions, rewards
    • Frequency: Regular or occasional, depending on achievements
    • Impact: Boosts morale, increases job satisfaction, promotes loyalty and productivity
    • Criteria: Based on individual or team performance, milestones, targets, or exceptional efforts
  3. 3
    Many salespeople are naturally competitive and thrive on challenges. Competing with other salespeople or trying to exceed their own sales goals can be a strong motivator for them.
    Competition is a conflict management strategy that involves a high level of assertiveness and low level of cooperativeness. It is a strategy where one party involved in a conflict seeks to maximize their own interests and pursue their goals at the expense of the other party's interests.
    • Assertiveness Level: High
    • Cooperativeness Level: Low
    • Goal Orientation: Self-focused
    • Result Orientation: Win-lose
    • Communication Style: Direct and confrontational
  4. 4

    Career advancement

    Sales management
    Salespeople who are ambitious and want to advance in their career can be motivated by the opportunity for promotion or growth within the company.
    Career advancement is a popular motivator for salespeople, as it refers to the opportunity for growth and progress in their professional journey. It is a driving force that encourages salespeople to work harder and achieve their sales goals in order to move up the corporate ladder.
    • Clear progression path: Defined steps and milestones for career advancement within the sales organization.
    • Promotion opportunities: Chances to move into higher-level sales roles or leadership positions.
    • Performance-based incentives: Incentive programs tied to sales performance that can accelerate career growth.
    • Skill development: Access to training, coaching, and mentorship programs to enhance sales skills and capabilities.
    • Recognition and rewards: Acknowledgment and rewards for outstanding sales achievements and contributions.
  5. 5
    Some salespeople are motivated by the opportunity to develop new skills or improve their existing skills. They may see sales as a way to continually challenge themselves and grow as a professional.
    Personal development is a blog category that focuses on self-improvement and self-growth. It covers various aspects of an individual's life, including personal goals, mindset, habits, relationships, and overall well-being. The content in this category aims to provide readers with guidance, insights, and techniques to develop their potential, enhance their skills, and achieve personal success.
    • Content focus: Self-improvement and self-growth
    • Topics covered: Personal goals, mindset, habits, relationships, well-being
    • Purpose: Provide guidance and techniques for personal development
    • Audience: Individuals interested in self-improvement
    • Writing style: Informative and inspirational
    Personal development in other rankings
  6. 6
    Salespeople who are motivated by job security may be more likely to work hard and meet their sales goals in order to ensure they keep their job.
    Job security is a motivator for salespeople that refers to the assurance of keeping a stable employment position over a prolonged period. It is the belief that their job is secure and they won't be at risk of losing it. This motivator is often associated with a sense of stability, peace of mind, and reliable income.
    • Long-term employment: The salesperson feels confident in their job longevity.
    • Stability: The salesperson perceives a consistent work environment.
    • Reduced stress: Job security can alleviate anxiety and worry about losing one's position.
    • Focus on performance: Salespeople can concentrate on their sales targets without distractions from job insecurity.
    • Loyalty: With job security, salespeople may develop a stronger sense of commitment and loyalty to their employer.
    Job security in other rankings
  7. 7
    Sales roles often offer flexibility in terms of working hours or location. Salespeople who value flexibility may be motivated to work hard in order to maintain this freedom.
    Flexibility refers to the ability of an individual or a team to adapt and adjust their work schedule, location, or workload to meet personal or professional needs. It is an essential aspect of work that allows for greater work-life balance and can enhance productivity and job satisfaction.
    • Schedule flexibility: The ability to set and adjust working hours, including options like compressed workweeks, flextime, or variable schedules.
    • Location flexibility: The opportunity to work from different locations, such as remote work or telecommuting options.
    • Workload flexibility: The ability to manage and adjust the distribution of workload, including options like job sharing or cross-training to perform multiple tasks.
    • Part-time or reduced hours: The option to work fewer hours than the typical full-time schedule, enabling better work-life balance.
    • Parental leave policies: Support for parents in terms of extended leave options, flexible return-to-work plans, or on-site childcare facilities.
  8. 8
    A positive work environment can be a strong motivator for salespeople. Feeling supported, valued, and appreciated by their colleagues and managers can motivate them to work harder and stay with the company long-term.
    A positive work environment for salespeople is a workplace that cultivates a supportive, uplifting, and motivating atmosphere. It is characterized by mutual respect, teamwork, open communication, and recognition of individual contributions. This environment enables salespeople to thrive, enjoy their work, and perform at their best.
    • Respectful Communication: Promotes open and transparent communication among team members, management, and salespeople.
    • Supportive Culture: Fosters a culture of support and encouragement, where individuals help each other to succeed.
    • Collaborative Approach: Emphasizes teamwork and collaboration to achieve common goals.
    • Recognition and Rewards: Recognizes and rewards salespeople for their achievements and contributions.
    • Personal Development Opportunities: Provides training programs and opportunities for salespeople to enhance their skills and knowledge.
  9. 9
    Some salespeople find personal fulfillment in helping customers achieve their goals or solving their problems. This sense of satisfaction can be a strong motivator for them.
    Personal fulfillment is a motivator for salespeople that focuses on finding meaning and satisfaction in their work. It emphasizes a sense of personal accomplishment and fulfillment by aligning one's professional goals with their personal values and interests. Salespeople motivated by personal fulfillment seek to make a positive impact, achieve personal growth, and experience a sense of purpose through their sales efforts.
    • Alignment with personal values: Salespeople find fulfillment by aligning their sales objectives with their personal beliefs and values.
    • Personal growth: Salespeople are motivated by opportunities for skill development and continuous improvement.
    • Meaningful impact: Salespeople derive fulfillment from making a positive impact on customers and clients.
    • Autonomy: Salespeople value the freedom and independence to make decisions and drive their own success.
    • Recognition: Acknowledgment and appreciation of their efforts play a vital role in personal fulfillment for salespeople.
    Personal fulfillment in other rankings
  10. 10
    Sales roles often come with perks and incentives such as bonuses, trips, or other rewards for achieving certain sales targets. These perks can be a strong motivator for salespeople who are driven by tangible rewards.
    Perks and incentives are rewards or bonuses provided to salespeople as a way to motivate and incentivize them to achieve desired sales targets and goals. These perks can come in various forms, such as financial rewards, recognition, or tangible benefits. The concept is based on the premise that by offering additional benefits beyond regular compensation, salespeople will be more motivated to perform at their best.
    • Financial rewards: Salespeople are provided with monetary bonuses, commissions, or profit-sharing plans based on their sales performance.
    • Recognition: Salespeople are acknowledged and rewarded publicly for their achievements, creating a sense of accomplishment and boosting motivation.
    • Tangible benefits: Salespeople may receive non-monetary perks like company cars, paid vacations, or exclusive access to events or products.
    • Sales contests: Competitions are organized with rewards for top performers, encouraging friendly rivalry and driving sales.
    • Performance-based promotions: Salespeople who consistently meet or exceed targets may be eligible for promotions or advancements.

Missing your favorite motivator?


Ranking factors for popular motivator

  1. Financial incentives
    This is often the top motivator for many salespeople. Commission structures, bonuses, and other financial rewards can have a significant impact on a salesperson's drive to succeed.
  2. Recognition and praise
    Salespeople, like everyone else, appreciate being recognized for their hard work and achievements. Public recognition and praise from managers and peers can be a major motivator for some salespeople.
  3. Career growth and development
    Salespeople who see a clear path for career advancement and development opportunities within the organization are more likely to be motivated to perform well.
  4. Work environment and culture
    A supportive work environment and positive company culture that promotes teamwork, collaboration, and a healthy work-life balance can be a strong motivator for salespeople.
  5. Autonomy and control
    Many salespeople enjoy the freedom and flexibility that comes with a sales role. When they are given the autonomy and control to manage their own schedules, clients, and strategies, they are often more motivated and productive.
  6. Sense of purpose and impact
    Salespeople who believe in the products or services they are selling and feel that their work has a positive impact on their customers are more likely to be motivated to succeed in their roles.
  7. Clear goals and targets
    When salespeople have clear, achievable targets and goals, they are more likely to be motivated to work hard to achieve them.
  8. Healthy competition
    Friendly competition among sales team members can be a powerful motivator, driving salespeople to work harder and push themselves to achieve higher results.
  9. Support from leadership
    Salespeople who receive strong support, coaching, and guidance from their managers and leaders are more likely to be motivated to perform at their best.
  10. Personal growth and satisfaction
    Some salespeople are motivated by the personal growth and satisfaction that comes from learning new skills, developing their abilities, and overcoming challenges in their role.

About this ranking

This is a community-based ranking of the most popular motivator for salespeople. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or motivator is missing, feel free to help improve the ranking!


  • 135 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each motivator once every 24 hours. The rank of each motivator is then calculated from the weighted sum of all up and down votes.

More information on most popular motivator for salespeople

Salespeople are often considered the backbone of any business. Their ability to sell products or services directly impacts the success of the company. But what motivates these sales professionals to perform at their best? Is it the prospect of earning a commission or the desire to meet personal targets? Perhaps it's the recognition and accolades that come with being a top performer. The truth is, there are many factors that motivate salespeople, and understanding them is key to unlocking their full potential. In this article, we explore the most popular motivators for salespeople and how they can be leveraged to drive better results.

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