The Most Popular Pillow: A Roundup of Highly Sought-After Options

Choose the pillow you think is the most popular!

Author: Gregor Krambs
Updated on Apr 19, 2024 07:25
Welcome to StrawPoll, where your opinion truly matters! We're excited to present our latest ranking, "What is the most popular pillow?" – a list that is sure to leave you feeling well-rested and ready to dream. With countless options to choose from, it can be tough to find the perfect pillow to cradle your weary head. That's where we come in! Dive deep into our vast array of pillow choices and cast your vote for your all-time favorite, or suggest a new contender to shake up the rankings. Don't sleep on this opportunity to have your say and discover the ultimate pillow for a blissful night's sleep. Sweet dreams, and happy voting!

What Is the Most Popular Pillow?

  1. 1
    One of the most popular pillows, down pillows are made from the soft, fluffy fibers found underneath the feathers of geese and ducks. These pillows are known for their comfort, support, and natural insulation.
    Down pillows are a type of pillow filled with the soft and fluffy undercoating underneath the feathers of ducks or geese. This down cluster is known for its superior insulation and exceptional loft, which provides a light and airy feel. The down clusters are carefully cleaned, sanitized, and processed, resulting in a hypoallergenic and durable pillow that offers a luxurious sleeping experience.
    • Fill Power: 500-800+
    • Fill Weight: Varies, usually 20-30 ounces
    • Thread Count: Usually 233-400+
    • Cover Material: Cotton or down-proof fabric
    • Support: Medium to firm
  2. 2
    These pillows are made from a viscoelastic material that conforms to the shape of your head and neck, providing customized support and pressure relief. They're popular for their ability to relieve pain and improve sleep quality.
    Memory foam pillows are a type of pillow that is known for its ability to mold and shape according to the contours of the head, neck, and shoulders. This type of pillow is filled with viscoelastic foam, which is responsive to body heat and pressure, allowing it to conform to the sleeper's unique shape and provide customized support and comfort.
    • Material: Viscoelastic foam
    • Support: Provides excellent support and alignment for the head, neck, and shoulders
    • Pressure relief: Helps to relieve pressure points and reduce pain
    • Hypoallergenic: Resistant to dust mites and allergens, making it suitable for users with allergies
    • Durability: Long-lasting and retains its shape over time
  3. 3

    Latex pillows

    Talalay Global
    Made from natural or synthetic rubber, latex pillows are durable, hypoallergenic, and provide excellent support. They're popular for their breathability and ability to keep their shape over time.
    Latex pillows are a type of pillow made from natural or synthetic latex material. Latex is derived from the sap of rubber trees, making latex pillows a natural and eco-friendly option. These pillows are known for their soft and springy feel, providing excellent support and pressure relief to the head and neck.
    • Material: Natural or synthetic latex
    • Comfort level: Soft and springy
    • Support: Excellent support and pressure relief
    • Durability: Long-lasting and resilient
    • Hypoallergenic: Suitable for allergy sufferers
  4. 4
    These pillows are filled with buckwheat hulls, which contour to the shape of your head and neck, providing firm support. They're popular for their natural materials and ability to alleviate pain and improve sleep quality.
    Buckwheat pillows are a type of pillow that is filled with buckwheat hulls, which are the outer husks of the buckwheat grain. The unique filling provides a supportive and adjustable sleeping surface.
    • Filling: Buckwheat hulls (outer husks of buckwheat grain)
    • Supportiveness: Provides excellent support to the head, neck, and shoulders
    • Adjustability: Allows the user to add or remove hulls to achieve desired firmness and thickness
    • Breathability: Allows air circulation, keeping the pillow cool and preventing overheating
    • Natural and Hypoallergenic: Free from chemical additives and suitable for people with allergies
  5. 5
    Similar to down pillows, feather pillows are made from the outer feathers of ducks and geese. They're popular for their softness, fluffiness, and affordability.
    Feather pillows are a type of pillow that are filled with the down feathers of ducks or geese. The feathers are known for their softness and natural insulation properties, making feather pillows highly popular for their comfort and support.
    • Fill Material: Duck or goose down feathers
    • Softness: High
    • Support: Medium
    • Insulation: Excellent
    • Breathability: Good
  6. 6
    These long, narrow pillows are designed to support the entire body while sleeping, providing relief for back pain and promoting better sleep posture. They're popular for their versatility and ability to improve sleep quality.
    A body pillow is an elongated and versatile pillow designed to provide support and comfort to the entire body during sleep or relaxation. It is larger in size compared to standard or decorative pillows, resembling the shape of a human body.
    • Shape: Rectangular or cylindrical
    • Size: Usually between 48 to 54 inches in length and 17 to 20 inches in width
    • Materials: Various materials like cotton, polyester, memory foam, or combinations thereof
    • Filling: Can be polyester fiberfill, shredded memory foam, or other types of foam
    • Uses: Supports the back, neck, hips, and limbs; offers comfort for pregnant women, individuals with body aches, or those seeking body alignment
  7. 7
    These pillows are made from materials that help regulate body temperature, providing a cooler sleeping environment. They're popular for their ability to alleviate night sweats and hot flashes.
    Cooling pillows are designed to provide a cooling sensation and regulate body temperature during sleep, offering a more comfortable and restful experience. The pillows are typically made using innovative materials and technologies that enhance breathability and dissipate heat, helping to prevent sweating and keeping the sleeper cool throughout the night.
    • Material: Utilizes breathable fabrics like cooling gel-infused memory foam, bamboo fabric, or moisture-wicking fabrics.
    • Cooling Technology: Incorporates features like gel-infused foam, ventilated design, or phase-change material to dissipate heat and regulate temperature.
    • Hypoallergenic: Many cooling pillows are hypoallergenic, ideal for individuals with allergies or sensitivities.
    • Adjustable Loft: Certain cooling pillows offer adjustable loft options, allowing users to customize the height and firmness of their pillow.
    • Support: Provides proper support for the head, neck, and spine, promoting healthy sleep posture.
  8. 8
    Similar to body pillows, pregnancy pillows are designed to support pregnant women's changing bodies during sleep. They're popular for their ability to alleviate pain and improve sleep quality during pregnancy.
    Pregnancy pillows are specialized pillows designed to provide support and comfort to pregnant women throughout their pregnancy. They are uniquely shaped to accommodate the changing body of a pregnant woman and mitigate common discomforts experienced during pregnancy, such as back pain, hip pain, and joint pressure. The main purpose of pregnancy pillows is to promote better sleep and relaxation for expectant mothers.
    • Shape: Typically C-shaped or U-shaped to provide full-body support.
    • Size: Longer and larger than standard pillows to accommodate a pregnant woman's body.
    • Filling: Can be filled with various materials such as memory foam, polyester, or microbeads.
    • Cover: Removable and washable cover for easy maintenance.
    • Support areas: Targeted support for the back, hips, knees, and neck.
  9. 9
    These pillows are filled with tiny, polystyrene beads that contour to the shape of your head and neck, providing customized support. They're popular for their softness and ability to alleviate pain and improve sleep quality.
    Microbead pillows are a type of pillow that is filled with small, spherical beads made from polystyrene. These beads provide unique support and conform to the shape of the user's head and neck, offering a comfortable sleeping experience. The pillow cover is typically made from a soft and durable fabric, providing a luxurious feel.
    • Filling Material: Polystyrene microbeads
    • Support: Conforms to head and neck shape
    • Cover Material: Soft and durable fabric
    • Size Options: Standard, Queen, King
    • Hypoallergenic: Yes
  10. 10

    Water pillows

    These pillows are filled with water, allowing you to customize the level of support and firmness. They're popular for their ability to alleviate pain and improve sleep quality, as well as their adjustable nature.
    Water pillows are a type of pillow that contain a water-filled bladder as the main support material. The water bladder is encased within a soft fabric cover, providing a comfortable surface for sleeping and resting. The amount of water inside the pillow can be adjusted to achieve personalized firmness and support levels. It is designed to conform to the shape of the head and neck, promoting proper alignment and reducing pressure points. The water inside the pillow also helps to dissipate heat, keeping the pillow cool throughout the night.
    • Material: Water-filled bladder
    • Cover: Soft fabric
    • Adjustability: Water level can be customized
    • Support: Promotes proper alignment and reduces pressure points
    • Cooling: Helps dissipate heat for a cool sleeping surface

Missing your favorite pillow?


Ranking factors for popular pillow

  1. Material
    The type of material used for the pillow, such as memory foam, latex, down, or polyester. The material can affect the pillow's comfort, support, and durability.
  2. Firmness
    The level of firmness provided by the pillow, which can range from soft to firm. This will largely depend on personal preference and sleep position.
  3. Support
    The level of support the pillow provides for the head, neck, and spine. A good pillow should properly align the neck and spine to prevent discomfort and pain.
  4. Shape and Size
    The shape and size of the pillow should be appropriate for the user's preferred sleep position, as well as their body shape and size. This can impact comfort and support.
  5. Breathability
    The ability of the pillow to allow air to flow through, which can help regulate temperature and prevent overheating during sleep.
  6. Durability
    The quality of the materials and construction, which can determine how long the pillow lasts and maintains its shape and support.
  7. Hypoallergenic properties
    Certain materials, like memory foam and latex, may be resistant to allergens such as dust mites, mold, and mildew.
  8. Ease of cleaning
    The ability to easily clean or wash the pillow, either by removing the cover or by washing the entire pillow.
  9. Price
    The cost of the pillow compared to its quality, durability, and overall value for money.
  10. Customer reviews and ratings
    Feedback from other users can provide valuable insights into the overall satisfaction with the pillow's comfort, support, and other key factors.

About this ranking

This is a community-based ranking of the most popular pillow. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Pillow is missing, feel free to help improve the ranking!


  • 180 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Pillow once every 24 hours. The rank of each Pillow is then calculated from the weighted sum of all up and down votes.

More information on most popular pillow

When it comes to getting a good night's sleep, a comfortable pillow can make all the difference. With so many different types of pillows on the market, it can be hard to know which one is the most popular. According to data from StrawPoll, the most popular type of pillow is the memory foam pillow. These pillows are designed to contour to the shape of your head and neck, providing support and helping to alleviate pressure points. Other popular types of pillows include down pillows, which are filled with soft feathers, and latex pillows, which are known for their durability and breathability. Ultimately, the best pillow for you will depend on your personal preferences and sleeping habits, so it's important to try out different options to find the perfect fit.

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