The Most Popular Search Engine in Japan: Ranking the Leader in Online Queries

Choose the engine you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:18 (Updated on Nov 26, 2023 09:09)
Welcome to StrawPoll, where we dive into the digital world and explore the power of choice! Curious to know which search engine reigns supreme in the land of the rising sun? Join thousands of others in ranking "What is the most popular search engine in Japan?" Cast your vote for your favorite, or suggest an option that might be missing from our list. Unravel the mystery behind Japan's preferred gateway to the internet, and discover if it aligns with global trends or stands out uniquely. Don't miss this chance to have your say in crowning the ultimate search engine champion in Japan. Click further and let your voice be heard!

What Is the Most Popular Search Engine in Japan?

  1. 1
    43
    votes

    Google Japan

    Google Inc.
    Google is the most popular search engine in Japan with a market share of over 70%. It is known for its accuracy and speed.
    Description
    Google Japan is the Japanese version of the popular search engine, Google. It provides users in Japan with localized search results, including web pages, images, videos, and other content. The interface is available in the Japanese language, making it easier for users to navigate and find relevant information.
    • Launch Date: August 3, 2000
    • Website Domain: https://www.google.co.jp/
    • Search Market Share in Japan (2022): Approximately 89.6%
    • Available Services: Web search, image search, video search, news search, map service, translation, Gmail, and more
    • User Interface Language: Japanese
    Google Japan in other rankings
  2. 2
    45
    votes
    Yahoo Japan is the second most popular search engine in Japan with a market share of over 15%. It is popular due to its user-friendly interface and wide range of services.
  3. 3
    14
    votes

    Bing Japan

    Microsoft Corporation
    Bing is a popular search engine in Japan with a market share of over 5%. It is known for its multimedia search capabilities.
    Description
    Bing Japan is a popular search engine used in Japan. It is the localized version of Bing, Microsoft's search engine. With a focus on delivering relevant search results, Bing Japan aims to provide users with a seamless search experience. The search engine offers a variety of features and tools tailored for the Japanese market.
    • Language Support: Japanese
    • User Interface: Localized for the Japanese market
    • Search Options: Web search, image search, video search
    • Knowledge Graph: Offers information panels with relevant details about people, places, and things
    • News: Provides up-to-date news articles from various sources
  4. 4
    16
    votes
    NHN Japan Corporation
    Naver Japan is a popular search engine in Japan with a market share of over 2%. It is popular due to its comprehensive search results and user-generated content.
    Description
    Naver Japan is a popular website in Japan that serves as a web portal and search engine. It provides a wide range of services including web search, news, email, blogs, shopping, and social networking.
    • Search Engine: Naver Japan offers a powerful search engine that indexes various online resources including websites, images, videos, and news articles.
    • News: Users can access up-to-date news articles from various categories on Naver Japan.
    • Email: It offers a free email service with features like inbox organization, spam filtering, and attachment support.
    • Blogs: Users can create and maintain their own blogs on Naver Japan, allowing them to share their thoughts and experiences online.
    • Shopping: Naver Japan features an extensive online shopping platform where users can find and purchase a wide range of products.
    Naver Japan in other rankings
  5. 5
    13
    votes

    Excite Japan

    Excite Inc.
    Excite Japan is a popular search engine in Japan with a market share of over 1%. It is known for its personalized search results and social media integration.
    Description
    Excite Japan is a popular search engine in Japan that provides search functionality and a variety of online services. It offers a user-friendly interface and focuses on delivering relevant and reliable search results to its users. Excite Japan is a subsidiary of Excite Inc., a global internet media company.
    • Website: https://www.excite.co.jp/
    • Search Functionality: Allows users to search for web content, images, news, shopping, and more.
    • User-friendly Interface: Designed to provide a seamless and intuitive search experience.
    • Relevant Results: Aims to deliver accurate and up-to-date search results to users.
    • Online Services: Offers various services like email, news, weather updates, and entertainment.
  6. 6
    16
    votes

    Infoseek Japan

    Infoseek Corporation
    Infoseek Japan is a popular search engine in Japan with a market share of over 1%. It is known for its advanced search capabilities and news aggregation.
    Description
    Infoseek Japan is a popular search engine in Japan that provides users with a comprehensive search capability to find information on the web. It offers a wide range of features and functionalities to enhance user experience.
    • Language Support: Japanese
    • Search Coverage: Extensive coverage of websites, news articles, images, and videos.
    • User Interface: Intuitive and user-friendly interface with easy navigation.
    • Advanced Search Options: Offers various search filters, time-range search, and advanced search operators.
    • Personalization: Allows users to customize their search preferences and save search settings.
  7. 7
    7
    votes

    Goo

    Goo is a popular search engine in Japan with a market share of over 1%. It is known for its image and video search capabilities.
    Description
    Goo is a popular Japanese search engine that provides users with a wide range of features and services. It offers various search functionalities and web-based applications to enhance the user experience.
    • Search Functionality: Goo provides comprehensive search results for web pages, images, videos, news, blogs, and more.
    • Language Support: Goo supports multiple languages, including Japanese, English, and Chinese, making it accessible to a broader user base.
    • Customizable Personalized Start Page: Users can personalize their homepage by adding favorite websites, news feeds, weather information, and more.
    • Integrated Online Services: Goo offers various online services like email, online shopping, and travel reservation, providing a one-stop solution for users.
    • Mobile Compatibility: Goo is optimized for mobile devices, allowing users to access its services from smartphones and tablets.
  8. 8
    10
    votes
    Biglobe is a popular search engine in Japan with a market share of over 1%. It is known for its mobile compatibility and shopping search capabilities.
    Description
    Biglobe is one of the most popular search engines in Japan. It provides a comprehensive web search service to users, allowing them to find relevant information online. With its user-friendly interface and advanced search algorithms, it has gained a significant user base in the country.
    • Market Share: Approximately 15% in Japan
    • Launch Date: April 1, 1996
    • Website: https://www.biglobe.ne.jp/
    • Available Languages: Japanese
    • Search Features: Web search, image search, video search
  9. 9
    15
    votes
    So-net is a popular search engine in Japan with a market share of over 0.5%. It is known for its personalized search results and entertainment content.
    Description
    So-net is a web portal and Internet service provider (ISP) in Japan. It was established in 1995 and is currently owned by Sony Network Communications Inc. So-net provides a range of services, including internet connectivity, email, web hosting, and online shopping.
    • Year Established: 1995
    • Ownership: Sony Network Communications Inc.
    • Services Provided: Internet connectivity, email, web hosting, online shopping
    • Website URL: https://www.so-net.ne.jp/
    • Headquarters Location: Tokyo, Japan
  10. 10
    6
    votes
    Livedoor is a popular search engine in Japan with a market share of over 0.5%. It is known for its news aggregation and user-generated content.

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Ranking factors for popular search engine

  1. Market Share
    The market share of a search engine in Japan is an important factor to consider when determining its popularity. Higher market share indicates that more users prefer that particular search engine over others.
  2. User Base
    The number of users actively using the search engine in Japan can help in measuring its popularity. A larger user base suggests that the search engine is more popular.
  3. Search Volume
    The number of daily or monthly search queries made on the search engine by Japanese users is another crucial factor to consider. Higher search volume generally means higher popularity.
  4. User Experience
    The overall user experience, including the search engine's interface, speed, accuracy, and relevance of search results, plays a significant role in its popularity. A search engine that offers a better user experience is more likely to be preferred by Japanese users.
  5. Language Support
    A popular search engine in Japan should have efficient and accurate native language support for Japanese users, including query understanding and search result displays.
  6. Local Content and Services
    The availability and effectiveness of local content and services, such as maps, news, and local business listings, play a role in the popularity of a search engine in Japan. A search engine that excels in providing localized content and services will likely have a higher level of popularity.
  7. Advertising Reach and Effectiveness
    The success and reach of a search engine's advertising platform can also impact its popularity in Japan. A search engine with a more effective advertising platform will likely attract more businesses and advertisers, leading to increased usage and popularity.
  8. Mobile Compatibility
    In a mobile-first world, a popular search engine in Japan should have a mobile-friendly interface and offer a seamless experience for users across different devices.
  9. Brand Recognition and Reputation
    The overall brand recognition and reputation of the search engine in Japan contribute to its popularity. A well-known and trusted search engine is more likely to be popular among users.
  10. Social Media Presence and Integration
    A popular search engine in Japan should have a strong social media presence and offer integration with popular social media platforms. A strong social presence can increase brand visibility, user engagement, and overall popularity.

About this ranking

This is a community-based ranking of the most popular search engine in Japan. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or engine is missing, feel free to help improve the ranking!

Statistics

  • 1639 views
  • 185 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each engine once every 24 hours. The rank of each engine is then calculated from the weighted sum of all up and down votes.

More information on most popular search engine in japan

Japan has a highly technologically advanced society, and search engines play a crucial role in the daily lives of its citizens. While Google dominates the search engine market globally, it is not necessarily the top choice in Japan. In fact, Yahoo! Japan holds the majority market share with over 50% of all searches being conducted on its platform. Other search engines such as Google and Bing also hold a significant portion of the market, but Yahoo! Japan's dominance is a testament to the importance of localizing services for different regions. This trend highlights the importance of understanding local preferences and adapting to them in order to succeed in international markets.

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