The Most Popular Time to Post on TikTok: Ranking the Optimal Timing for Maximum Engagement

Choose the time you think is the most popular!

Author: Gregor Krambs
Updated on Apr 18, 2024 07:39
Step right into the ever-evolving world of TikTok trends and make your voice heard in our latest StrawPoll ranking: "What is the most popular time to post on TikTok?" As thousands of users join the quest for viral fame, it's time for you to contribute your insights and uncover the secret formula for maximum engagement. Dive into a plethora of options, cast your vote, and help determine the ultimate timing to achieve TikTok stardom. Is your favorite time slot missing from the list? Don't fret! You have the power to suggest additional options and shape the final results. So, what are you waiting for? Join the excitement, unleash your creativity, and be a part of the community shaping the future of TikTok content. Cast your vote now and fuel this thrilling journey towards discovering the most popular time to post on TikTok!

What Is the Most Popular Time to Post on TikTok?

  1. 1
    Between 6 am to 10 am
    Nicolas Eynaud · CC BY-SA 3.0

    Between 6 am to 10 am

    TikTok algorithm
    This time is ideal for posting content that targets early morning risers or people commuting to work or school.
    Between 6 am to 10 am is considered one of the most popular times to post on TikTok. During this time, there is a higher likelihood of getting more engagement and views on your TikTok videos. Many users are active on the platform during these hours, making it an ideal time to reach a larger audience.
    • Time range: 6 am to 10 am
    • Engagement: Higher likelihood of getting more engagement and views
    • Audience activity: Many users are active on TikTok during this time
    • Reach: Ideal time to reach a larger audience
    • User behavior: Users often browse TikTok in the morning
  2. 2

    Between 11 am to 2 pm

    TikTok Insights
    This time is perfect for posting lunchtime videos, as many people take a break from work or school during this period.
    Posting between 11 am to 2 pm on TikTok is considered one of the most popular times to maximize engagement and reach. This time frame typically corresponds to the lunchtime break when users are more active and likely to spend time on the platform.
    • Timeframe: Between 11 am to 2 pm
    • Engagement: High
    • Reach: Maximized
    • User Activity: Increased
    • Target Audience: Lunchtime users
  3. 3
    This time corresponds with the end of the workday and the start of the evening. Many TikTok users watch videos during their evening commute or while waiting for dinner.
    Between 4 pm to 6 pm is considered one of the most popular times to post on TikTok. During this time frame, many users are actively using the app and engaging with content.
    • Timeframe: 4 pm to 6 pm
    • Popularity: High engagement and viewership
    • Target Audience: Global TikTok user base
    • Applicable Days: Throughout the week
    • Demographics: Varied age groups and interests
  4. 4

    Between 7 pm to 9 pm

    TikTok Analytics
    This is the peak time for TikTok usage, as many people have finished dinner and are relaxing at home.
    Between 7 pm to 9 pm is considered one of the most popular times to post on TikTok. During this time, the platform experiences high user activity and engagement, increasing the chances of your content being seen by a larger audience.
    • Time Period: Between 7 pm to 9 pm
    • Engagement: High
    • User Activity: High
    • Visibility: Increased
    • Content Reach: Wider Audience
  5. 5
    This time is suitable for posting content that targets night owls, insomniacs or people who work night shifts.
    Posting between 10 pm to 12 am is considered a popular time on TikTok. Many TikTok users are active during this time, making it a favorable period to maximize reach and engagement for your content.
    • Time Range: Between 10 pm to 12 am
    • Engagement: High user activity and engagement
    • Visibility: Increased visibility due to higher user traffic
    • Competition: Higher competition as many creators choose this time slot
    • Demographics: Varies across regions, consider targeting specific audience segments
  6. 6
    Saturdays and Sundays are popular days for posting TikTok videos, as many people have more free time to watch and engage with content.
    The 'Weekends' birth date is a statistical observation in Australia that shows a higher number of births occurring on weekends compared to weekdays. This trend suggests that weekends are a more preferred time for expectant mothers to give birth.
    • Observation: Higher number of births on weekends compared to weekdays
    • Statistical data source: Australian Bureau of Statistics
    • Location: Australia
    • Demographic: General population
    • Observation period: Multiple years of data
  7. 7
    Holidays such as Christmas, Easter, Halloween, and Thanksgiving are popular times for posting themed content.
    The 'Holidays' is a popular time to post on TikTok that is centered around various holidays throughout the year. It is known for its festive and cheerful content, providing users with an opportunity to share their holiday-themed videos and engage with the TikTok community.
    • Timeframe: Most popular during major holidays such as Christmas, Halloween, Thanksgiving, New Year's Eve, etc.
    • Engagement: High level of user engagement and interaction during the holiday season
    • Hashtags: Popular holiday-related hashtags are frequently used, such as #Christmas, #Halloween, #Thanksgiving, #NewYearsEve
    • Content: Videos featuring holiday decorations, themed outfits, festive dances, cooking recipes, gift ideas, family gatherings, and more
    • Themes: Centers around specific holiday themes, traditions, and customs
  8. 8

    Sporting events

    Various TikTok users
    Posting TikTok videos during popular sporting events such as the Olympics, World Cup, or Super Bowl can increase engagement.
    Sporting events on TikTok are a popular category of content focused on various sports and related activities. Users often capture and share highlights, behind-the-scenes moments, and fan reactions during live matches, tournaments, and sporting events.
    • Engagement: High user engagement during live games
    • Variety: Covers a wide range of sports
    • Highlights: Users share exciting game highlights
    • Behind-the-scenes: Offers exclusive footage and glimpses from sports events
    • Fan reactions: Features fan reactions and commentary
  9. 9

    Special occasions

    TikTok community
    Posting TikTok videos for special occasions such as birthdays, weddings, graduations, or anniversaries can increase engagement and reach.
    The 'Special Occasions' trend on TikTok is a popular time to post videos that are related to specific holidays or events. Creators often use this opportunity to showcase their creativity and engage with their audience in a fun and festive way. The trend has gained significant popularity among TikTok users, who eagerly participate in creating and consuming content related to special occasions.
    • 1: Holiday-related content
    • 2: Festive themes and decorations
    • 3: Engaging challenges and tags
    • 4: Costume ideas and DIY tutorials
    • 5: Unique holiday recipes and food hacks
  10. 10
    Posting TikTok videos related to trending topics such as viral challenges, hashtags, or memes can increase engagement and reach.

Missing your favorite time?


Ranking factors for popular time

  1. Time zone
    It is important to consider the time zone of your target audience. Posting at the right time in your own time zone may not necessarily be the best time for your audience in other time zones.
  2. Geographic location
    Demographics of your audience based on location can also play a role. Different regions or countries have different peak engagement hours.
  3. Competition
    Evaluate when your competition is posting, as posting during off-peak hours can lead to less engagement.
  4. Content type
    Understanding the type of content you are creating is another important factor. For example, educational content might perform better during weekdays while entertainment viral videos may perform better during weekends.

About this ranking

This is a community-based ranking of the most popular time to post on TikTok. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or time is missing, feel free to help improve the ranking!


  • 213 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each time once every 24 hours. The rank of each time is then calculated from the weighted sum of all up and down votes.


More information on most popular time to post on tiktok

TikTok has become one of the most popular social media platforms worldwide, with millions of users posting videos every day. As a content creator on TikTok, timing can be everything when it comes to maximizing engagement and views. But what is the most popular time to post on TikTok? Many factors can affect the answer to this question, such as your target audience, location, and niche. However, there are some general trends that can help you determine the optimal time to post your videos for maximum reach and engagement. In this article, we'll explore the data and insights on the best time to post on TikTok and how it can impact your content performance.

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