The Most Popular Toys for Christmas This Year: A Ranking of the Trendiest Picks

Choose the Toy you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:17 (Updated on Dec 4, 2023 05:22)
Get ready to jingle all the way into the festive season as we bring you the ultimate ranking of the most popular toys for Christmas this year! From high-tech gadgets to classic favorites, we've got the top contenders lined up for you to vote on or even suggest a missing gem. Be the Santa of your household by helping us unwrap the perfect gift ideas and join in the holiday cheer as we discover which toys will make it to the top of every wish list. So put on your elf hat, grab a cup of hot cocoa, and let the festive fun begin as you navigate through our wonderland of top Christmas toys this year - only on StrawPoll!

What Are the Most Popular Toys for Christmas This Year?

  1. 1

    LEGO sets

    The LEGO Group
    Lego sets are always a popular choice, especially for kids who love building and creating. They offer a range of sets from Harry Potter to Star Wars, and even have sets for adults.
    LEGO sets are building toy sets that consist of colorful interlocking plastic bricks, gears, minifigures, and various other elements. These sets allow children and adults to create unlimited structures, vehicles, and scenes using their imagination and problem-solving skills.
    • Age Range: 3 years and up
    • Number of Pieces: vary from set to set
    • Variety of Themes: from cityscapes and castles to spaceships and superheroes
    • Colorful Bricks: assorted color palette
    • Minifigures: included in most sets
  2. 2
    The Barbie Dreamhouse has been a classic toy for generations and continues to be a popular choice for young girls. The latest version is fully furnished with interactive features and can be controlled with a smartphone app.
    The Barbie Dreamhouse is a popular toy for Christmas this year. It is a large and intricate dollhouse that provides endless hours of imaginative play for children. The Dreamhouse is designed to resemble a luxurious modern home, complete with multiple rooms and various interactive features. It is a dream come true for Barbie fans, offering a perfect setting for storytelling and creating their own dream scenarios.
    • Size: Measures approximately 4 feet tall
    • Rooms: Multiple rooms including a kitchen, living room, bedroom, bathroom, and more
    • Furniture: Comes with over 70 accessories including furniture pieces and household items
    • Interactive Features: Elevator, lights, sounds, and a working toilet
    • Customization: Features interactive elements that can be personalized with stickers and other accessories
    Barbie Dreamhouse in other rankings
  3. 3
    The newest addition to the Star Wars universe, Baby Yoda, has become a fan favorite and a popular toy choice for kids and adults alike. There are various plush toys, action figures, and even a Baby Yoda version of Monopoly.
    Baby Yoda toys, also known as The Child, are based on a character from the popular Star Wars series called 'The Mandalorian.' These toys have gained immense popularity as they beautifully depict the adorable creature.
    • Size: Most toys range from 7.5 to 11 inches in height.
    • Materials: Made from high-quality plastic and/or plush fabric.
    • Features: Some toys offer animated facial expressions, movable limbs, and removable accessories.
    • Sound Effects: Certain toys produce sounds, including phrases and cooing noises.
    • Accessories: Includes accessories like a pendant, frog, or soup bowl.
  4. 4
    Nintendo Switch
    Evan-Amos · Public domain

    Nintendo Switch

    The Nintendo Switch has been a popular gaming console since its release in 2017, and continues to be a popular gift choice for kids and adults alike. With a range of games available, it offers something for everyone.
    The Nintendo Switch is a hybrid gaming console that can be used both as a handheld device and as a home console. It was released by Nintendo in March 2017 and has gained immense popularity worldwide. The console offers a unique gaming experience, allowing users to seamlessly switch between playing games on a TV screen and on the go.
    • Display: 6.2-inch LCD touchscreen
    • Resolution: 1280 x 720 pixels
    • Storage: 32GB, expandable with microSD cards
    • Battery Life: Approximately 2.5 to 6.5 hours
    • Processor: NVIDIA Custom Tegra processor
    Nintendo Switch in other rankings
  5. 5
    Hatchimals are interactive toys that hatch out of an egg and grow as kids play with them. There are various versions available, including HatchiBabies and HatchiPets.
    Hatchimals are interactive toys that come inside speckled eggs. They are designed to hatch and develop into interactive creatures that children can care for and nurture. Each Hatchimal has its own unique personality and abilities, making every hatching experience different and exciting. Children can play games, teach their Hatchimal to walk, talk, dance, and more. With time and care, Hatchimals can advance through different stages of development.
    • Recommended Age Range: 5+ years
    • Interactive Features: Responds to touch, sounds, and movement
    • Hatching time: Approximately 25 minutes
    • Variety of Characters: Multiple species, colors, and designs available
    • Growth Stages: Baby, Toddler, and Kid
  6. 6

    Nerf guns

    Nerf guns have been a popular toy for years, and the latest versions offer more advanced features such as rapid-fire and motorized blasters.
    Nerf Guns are high-performance foam dart toy guns that provide a thrilling and safe shooting experience for kids and adults alike. They are designed to shoot foam darts or foam balls with precision and distance.
    • Range: Up to 100 feet
    • Ammo Capacity: Varies depending on the model
    • Included Darts: Varies depending on the model
    • Blaster Types: Rifle, pistol, shotgun, etc.
    • Firing Mechanism: Manual or motorized
  7. 7

    Paw Patrol toys

    Keith Chapman
    The Paw Patrol franchise has been a hit with young kids for years, and the latest toy offerings include plush toys, action figures, and vehicles.
    Paw Patrol toys are a popular toy line based on the animated children's show, Paw Patrol. Created by Keith Chapman, these toys bring the Paw Patrol characters to life and allow children to recreate their favorite rescue missions.
    • Playset Options: Adventure Bay, Lookout Tower, Sea Patroller, Air Patroller
    • Vehicles: Included for each character
    • Recommended Age: 3 years and up
    • Characters: Ryder, Marshall, Chase, Skye, Rubble, Zuma, Everest
    • Material: Durable plastic
  8. 8

    L.O.L. Surprise! dolls

    MGA Entertainment
    L.O.L. Surprise! dolls are small dolls that come in a ball-shaped container and have various surprises inside, including clothes and accessories. There are various series available, and they continue to be a popular choice for young girls.
    L.O.L. Surprise! dolls are a popular toy line that offers a unique unboxing experience for children. Each doll comes in a ball-shaped package, creating anticipation and excitement as kids unwrap multiple layers of surprises. The surprises include accessories, clothing, stickers, and sometimes even small pets or water features. The dolls themselves have different styles, themes, and characteristics, adding to the collectability of the toys.
    • Unboxing Experience: Multiple layers of surprises
    • Package Shape: Ball-shaped
    • Includes: Accessories, clothing, stickers, and sometimes pets or water features
    • Variety: Different doll styles, themes, and characteristics
    • Collectability: Encourages collecting multiple dolls
  9. 9

    Funko Pop! figures

    Funko, LLC
    Funko Pop! figures are collectible vinyl figures that feature popular characters from movies, TV shows, and video games. They have a wide range of options available, and are a popular choice for collectors.
    Funko Pop! figures are collectible vinyl toys known for their distinct and stylized designs. These figures are typically based on popular characters from various franchises such as movies, TV shows, video games, and comics. The Funko Pop! figures have become incredibly popular among both children and adults, making them highly sought-after items for toy collectors and enthusiasts.
    • Material: Vinyl
    • Size: Approximately 3.75 inches tall
    • Design: Stylized and caricature-like
    • Franchises: Wide range of licensed franchises
    • Availability: Limited editions and exclusives
  10. 10

    Hot Wheels sets

    Hot Wheels
    Hot Wheels sets are classic toys that offer endless hours of fun for kids who love racing and cars. The latest sets include ramps, loops, and other features to make the racing experience even more exciting.
    Hot Wheels sets are a popular line of toy car racing tracks. They are designed to provide thrilling racing experiences for kids of all ages. With various track configurations and exciting features, Hot Wheels sets offer endless hours of fun and imaginative play.
    • Number of pieces: Over 20 pieces
    • Track length: Up to 10 feet
    • Track configuration options: Multiple
    • Includes loops: Yes
    • Includes jumps: Yes

Missing your favorite Toy?


Ranking factors for popular toys

  1. Age appropriateness
    Ensure that the toys are suitable for the age group of the intended recipients. Each toy should be safe, engaging, and developmentally appropriate for the children who will play with it.
  2. Trend and popularity
    Research the current trends and popular characters from movies, TV shows, and other media. This will help identify the toys that children will love to receive as gifts. Retailers and toy industry experts often compile lists of hot toys for the holiday season.
  3. Educational value
    Consider toys that offer educational benefits and enhance cognitive, motor, and social skills development. These toys may provide long-lasting engagement and fun for children.
  4. Safety
    Make sure the toys meet safety standards and regulations. Avoid toys with small parts that can be potential choking hazards for young children and check for any hazardous materials or chemical substances used in the toy.
  5. Play value
    Choose toys that offer high play value, meaning they can be used in multiple ways, promote creativity and imagination, and have the potential for long-term engagement.
  6. Durability
    Opt for toys made of high-quality materials, so they remain intact after extended use. Durable toys are likely to be more cost-effective in the long run and withstand the test of time.
  7. Price
    Affordability plays a crucial role when choosing popular toys for Christmas gifts. Make sure to have a varied price range to meet different budgets.
  8. User reviews and ratings
    Research online reviews and ratings from other customers who have purchased the toys. This will give you a better understanding of the toy's pros and cons and help you make informed decisions.
  9. Brand reputation
    Opt for toys from reputable and reliable brands, known for their quality and commitment to customer satisfaction.
  10. Availability
    Make sure the toys you want to include in your list can be easily found in local stores or online retailers, especially during the peak holiday shopping season. Limited availability might cause disappointment or force last-minute changes in gift choices.

About this ranking

This is a community-based ranking of the most popular toys for Christmas this year. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Toy is missing, feel free to help improve the ranking!


  • 218 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Toy once every 24 hours. The rank of each Toy is then calculated from the weighted sum of all up and down votes.

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More information on most popular toys for christmas this year

The holiday season is a time of joy and excitement, especially for children who eagerly await the arrival of Christmas morning. One of the most beloved traditions of this festive season is the exchange of gifts, and toys always rank among the top choices for children of all ages. Each year, new toys hit the market and capture the hearts of kids everywhere. As we approach Christmas 2021, parents and gift-givers alike are curious about the latest and greatest toys on the market. In this article, we'll explore some of the most popular toys for Christmas this year, based on the feedback and voting patterns of our StrawPoll community. From interactive robots to classic board games, there's something for everyone on this year's list of must-have toys.

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