The Most Successful Small Business: Ranking the Top Performers

Choose the business you think is the most successful!

Author: Gregor Krambs
Jun 16, 2023 10:18 (Updated on Nov 29, 2023 10:16)
Are you curious to discover the most successful small businesses out there? Look no further! StrawPoll presents an exciting ranking of thriving small businesses, carefully curated to spark your interest and inspire your entrepreneurial spirit. Join thousands of others in casting your vote for your favorite small business or contribute by suggesting an option that's missing from our list. Uncover the secrets behind their success, learn from their triumphs, and get inspired to chase your own dreams. Don't miss this opportunity to contribute your voice and gain valuable insights – dive into our illuminating small business ranking and make your vote count today!

What Is the Most Successful Small Business?

  1. 1
    Online retail has become one of the most successful small businesses due to the rise of e-commerce. Online retailers enjoy low overhead costs and can reach a global audience.
    Online Retail is a type of business where products or services are sold over the internet through a dedicated website or online marketplace. It allows customers to browse and purchase items from the comfort of their own homes, with the convenience of online payment and delivery options. The popularity of online retail has grown rapidly in recent years due to the increasing number of people with internet access and the convenience it offers.
    • 24/7 Availability: Online retail businesses can operate round the clock, allowing customers to shop at any time that suits them.
    • Global Reach: Online retail enables businesses to reach customers worldwide, expanding their potential market beyond geographical boundaries.
    • Reduced Overhead Costs: Compared to brick-and-mortar stores, online retail businesses often have lower overhead costs as they don't require physical storefronts or as many staff members.
    • Detailed Product Information: Online retail platforms provide ample space to display detailed information about products, including descriptions, specifications, and customer reviews.
    • Personalized Shopping Experience: Online retail utilizes customer data to provide personalized recommendations and offers, enhancing the shopping experience.
  2. 2
    Food Trucks
    E4024 · CC BY-SA 4.0

    Food Trucks

    Roy Choi
    Food trucks have gained immense popularity due to their affordable prices and convenience. They are able to reach customers in various locations and offer a range of food options.
    Food Trucks in LA are a popular mobile dining concept that offers a wide variety of cuisine options on wheels. These trucks are essentially mobile kitchens that travel to different locations throughout the city, allowing people to enjoy delicious food on the go.
    • Flexibility: Ability to move and serve in different locations
    • Diverse Cuisines: Offer a wide variety of food options from different cultures
    • Affordability: Reasonably priced meals often cheaper than traditional restaurants
    • Convenience: Easy access to food in various neighborhoods and events
    • Innovation: Constantly introducing new and unique dishes
    Food Trucks in other rankings
  3. 3

    Personal Training

    Joe Wicks
    With increasing health consciousness, personal training has become a popular small business. Personal trainers offer customized fitness plans to clients and help them achieve their fitness goals.
    Personal Training is a popular side hustle that involves providing fitness coaching and guidance to individuals on a personal basis. It typically encompasses designing workout plans, assisting with nutrition advice, and motivating clients to achieve their fitness goals.
    • Flexible schedule: Allows personal trainers to work at their convenience and easily fit it around other commitments.
    • Low startup costs: Requires minimal equipment and overhead expenses to start.
    • Potential for high income: Can earn a significant income based on the number of clients and hourly rates.
    • Non-reliance on a physical location: Can offer training sessions at gym facilities, outdoor spaces, or even remotely.
    • Strong client referral potential: Satisfied clients often recommend personal trainers to their friends and family.
    Personal Training in other rankings
  4. 4

    Pet Grooming

    Jane Smith
    Pet grooming is a profitable small business due to the growing number of pet owners. Pet groomers offer services such as bathing, trimming, and nail clipping to pets.
    Pet Grooming is a small business that offers specialized grooming services for pets, including dogs, cats, and other small animals. The primary focus is on providing grooming services like bathing, haircuts, nail clipping, and ear cleaning to keep pets clean, healthy, and looking their best. This business also offers additional services such as teeth brushing, flea and tick treatments, and de-shedding. The facility is equipped with specialized grooming tools and equipment that are pet-friendly and safe to use.
    • Target Audience: Pet owners looking for professional grooming services
    • Location: 123 Main Street, Anytown, USA
    • Operating Hours: Monday to Saturday: 9am-6pm
    • Services Offered: Bathing, haircuts, nail clipping, ear cleaning, teeth brushing, flea and tick treatments, de-shedding
    • Trained Staff: Experienced groomers with a passion for working with animals
  5. 5

    Cleaning Services

    John Smith
    Cleaning services have become popular due to the busy lifestyle of people. Cleaning services offer home and office cleaning services to customers.
    Cleaning Services is a service business that aims to provide professional cleaning solutions to residential and commercial clients. With a focus on maintaining cleanliness and hygiene, the business offers a range of cleaning services that cater to various needs.
    • Affordability: Competitive pricing to provide cost-effective solutions for customers.
    • Versatility: Offering a wide range of cleaning services, such as regular maintenance cleaning, deep cleaning, and specialized cleaning for different environments.
    • Reliable Staff: Professional and skilled cleaning staff with extensive training.
    • Customizable Packages: Flexible service packages tailored to individual customer requirements.
    • Quality Assurance: Ensuring high-quality service delivery through regular inspections and customer feedback.
    Cleaning Services in other rankings
  6. 6

    Freelance Writing

    Various freelance writers
    With the rise of digital media, freelance writing has become a successful small business. Freelance writers offer writing services to clients in various industries.
    Freelance Writing is a popular side hustle where individuals offer their writing services on a freelance basis. This includes writing articles, blog posts, website content, social media content, product descriptions, and more for clients. Freelance writers work independently and are usually hired on a project-by-project basis or on a contract basis.
    • Flexibility: Freelance writing allows for flexible working hours and the freedom to choose projects.
    • Potential Earnings: Income potential varies based on experience, niche expertise, and the number of clients.
    • Skill Utilization: It leverages writing, research, and editing skills to create high-quality content.
    • Work from Anywhere: Freelance writers can work from any location as long as they have an internet connection.
    • Diverse Clientele: Freelance writers can work with clients from different industries, broadening their knowledge and experience.
    Freelance Writing in other rankings
  7. 7
    With the growing importance of social media in business, social media management has become a popular small business. Social media managers help businesses manage their social media accounts and create content.
    Social Media Management is a key feature of Hootsuite that allows users to efficiently manage their social media accounts all in one place. It provides a comprehensive set of tools and functionalities for scheduling, publishing, and monitoring content across various social media platforms.
    • Scheduling: Allows users to schedule posts in advance for multiple social media platforms.
    • Publishing: Enables users to publish content simultaneously to multiple social media accounts.
    • Monitoring: Provides real-time monitoring and tracking of social media activities, including engagement, mentions, and comments.
    • Analytics: Offers detailed analytics and performance reports to measure the effectiveness of social media campaigns.
    • Team Collaboration: Allows multiple team members to collaborate on social media activities with customizable roles and permissions.
    Social Media Management in other rankings
  8. 8

    Personalized Gifts

    Various Etsy sellers
    Personalized gifts have become popular due to their uniqueness and sentimental value. Small businesses offer personalized gifts for various occasions such as birthdays, weddings, and anniversaries.
    Personalized Gifts are unique and customizable items designed to fit the specific preferences and requirements of the recipient. These gifts allow people to add a personal touch and create a meaningful connection with their loved ones. From custom-made jewelry and engraved accessories to personalized home decor and custom clothing, the options for personalized gifts are endless. They are perfect for any occasion, including birthdays, anniversaries, weddings, and holidays.
    • Types: Jewelry, accessories, home decor, clothing, etc.
    • Customization: Completely customizable with names, dates, initials, or personal messages.
    • Materials: Wide range of materials such as gold, silver, wood, glass, and fabric.
    • Design Options: Multiple design choices, including fonts, symbols, colors, and patterns.
    • Sizes: Various sizes available to cater to different preferences.
    Personalized Gifts in other rankings
  9. 9
    Event planning has become a successful small business due to the growing demand for professional event planning services. Event planners offer services such as venue selection, catering, and decor for various events.
    Event Planning is a business major that focuses on the strategic planning, coordination, and execution of various events. It involves the management of all aspects of an event, including logistics, scheduling, budgeting, marketing, and communication.
    • Creativity: Event planning requires a high level of creativity to design unique and engaging experiences.
    • Organizational skills: Effective event planners are highly organized and capable of managing numerous details simultaneously.
    • Communication: Strong communication skills are essential for coordinating with clients, vendors, and event participants.
    • Problem-solving: Event planners need to be adept at finding solutions and resolving issues that may arise during the planning and execution stages.
    • Negotiation: Negotiation skills are crucial for securing contracts, managing budgets, and dealing with various stakeholders.
    Event Planning in other rankings
  10. 10
    With the rise of e-commerce, e-commerce consulting has become a successful small business. E-commerce consultants help businesses with various aspects of e-commerce such as website design, marketing, and logistics.
    E-commerce Consulting is a specialized service that assists small businesses in effectively leveraging the power of e-commerce platforms and strategies to optimize their online presence and increase sales. It provides expert guidance and tailored solutions to help businesses navigate the complex landscape of online retail and ensure their success in the digital marketplace.
    • Expertise: The creator has over 10 years of experience in e-commerce and online marketing.
    • Strategic Planning: Customized strategies and roadmaps are developed to align with specific business goals.
    • Platform Selection: Assistance in choosing the most suitable e-commerce platform for the business.
    • Website Design and Development: Creation and optimization of visually appealing and user-friendly e-commerce websites.
    • Product Catalog Management: Guidance in organizing and optimizing product listings for maximum visibility and conversion.

Missing your favorite business?


Ranking factors for successful small business

  1. Revenue
    The amount of money a small business makes can be a good indicator of its success.
  2. Profitability
    A profitable business is one that is earning more than it is spending.
  3. Growth
    A company that is consistently expanding and growing its customer base is typically seen as successful.
  4. Customer satisfaction
    Happy customers are more likely to continue doing business with a company and recommend it to others.
  5. Employee satisfaction
    A satisfied workforce is likely to be more productive and motivated, which can contribute to a business’s success.
  6. Industry reputation
    A small business that has a good reputation within its industry is more likely to attract customers and partners.
  7. Innovation
    A company that is constantly innovating and improving its products or services may have a competitive advantage in its marketplace.
  8. Financial stability
    A small business that is financially stable and able to weather economic downturns is seen as successful.

About this ranking

This is a community-based ranking of the most successful small business. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or business is missing, feel free to help improve the ranking!


  • 174 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each business once every 24 hours. The rank of each business is then calculated from the weighted sum of all up and down votes.

More information on most successful small business

Small businesses are the backbone of any economy. They provide employment opportunities, contribute to the GDP, and promote innovation. However, not all small businesses are created equal. Some achieve greater success than others. So what makes a small business successful? There are several factors that come into play. Firstly, a successful small business has a clear and well-defined business plan. It sets achievable goals, identifies target customers, and outlines strategies to achieve those goals. Secondly, successful small businesses have a strong financial management system. They keep track of their expenses and revenue, and allocate resources wisely. Thirdly, they have a strong brand identity and a unique value proposition. They differentiate themselves from their competition and offer something that their customers cannot find elsewhere. Finally, successful small businesses have a dedicated and passionate team. They hire the right people who share their vision and are committed to achieving their goals. They also foster a positive and productive work environment that promotes creativity and innovation. Overall, the most successful small businesses are those that have a clear vision, sound financial management, strong branding, and a dedicated team. With these factors in place, small businesses can thrive and contribute to the economy.

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