What makes Stranger Things’ “Hawkins Heli-Tours” campaign stand out most? - StrawPoll

What makes Stranger Things’ “Hawkins Heli-Tours” campaign stand out most?

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Turning Hawkins into a playable digital world

Framing the experience as in-universe tourism, not a promo

Blending game missions with real-world activations

Letting fans explore instead of pushing trailers

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