When rating a movie on a scale from 1-10, what's your standard of measurement?

It's relative to other movies I've seen. A 10 is among the best movies I've ever watched.

It's based on how much I personally enjoyed it or meant to me. A 10 means it personally touched me or I had a blast watching it.

It's based on specific qualities. A 10 would excel in everything I care about, like story, acting, visuals, and pacing.