Most Natural-Looking Mascara for Flawless Lashes

We have researched 13 mascaras for you.

In the quest for that perfect flutter, the search for a truly natural-looking finish can seem endless. With an array of products promising to enhance your lashes without the heaviness or clumping, finding the one that delivers subtlety and definition is key. Whether you're aiming for a gentle boost to your everyday look or a barely-there enhancement for those special occasions, the right mascara can make all the difference in your beauty routine.

To save you the trial and error, we've sifted through countless options to bring you a carefully curated selection. Understanding that ingredients, brush design, and formula play a pivotal role in achieving that flawless appearance, our picks are designed to coat each lash with precision and care. Delight in the comfort of knowing that our top choices will help you maintain the effortless allure of naturally full lashes, without any unwanted drama.
To simplify the price comparison, we determine the prices for the individual articles on Amazon, Ebay and other shops and link the offers via partner links where applicable. This means that we receive a commission if you buy something that we recommend - the price does not change for you.

What to Look for in Most Natural Mascaras

Important criteria

  • Natural or organic ingredients
  • Hypoallergenic
  • Non-toxic formula
  • Cruelty-free
  • Sustainable packaging
  • Free from harsh chemicals like parabens, sulfates, phthalates

1.) Ingredients and Formulation

When purchasing the most natural mascara, scrutinize the ingredient list for the inclusion of natural and organic components. Avoid harmful chemicals such as parabens, phthalates, sulfates, and synthetic dyes, which can irritate the eyes and skin. Additionally, seek out products that contain nourishing ingredients like vitamin E, plant oils, and waxes that help condition the lashes. It's also beneficial to look for mascaras that are free from animal by-products if you're seeking a vegan option, and check that the product has not been tested on animals.

2.) Performance and Suitability

Ensure that the natural mascara you select meets your performance expectations. Consider the desired effect, whether it be lengthening, volumizing, or curling. Read reviews and check for feedback regarding the longevity of the mascara, its resistance to smudging and flaking, and ease of application. Keep in mind your specific needs, such as a mascara suitable for sensitive eyes or one that is water-resistant. It's important to choose a mascara that performs well while still being gentle on the eyes.

3.) Brand Reputation and Certifications

Investigate the brand's reputation and the certifications they carry. Certifications from organizations such as the USDA (for organic products), Ecocert, or the Leaping Bunny can indicate a higher standard of natural or ethical practices. Choose brands that are transparent about their sourcing and production methods. It helps to support companies that are committed to environmental sustainability, as well as ethical labor practices.

4.) Packaging and Price Point

Consider the packaging and price point of the natural mascara. Environmentally friendly packaging options such as recyclable or biodegradable materials can align with the ethos of choosing a natural product. Compare prices between brands and products, but be prepared to pay a premium for high-quality natural ingredients and ethical manufacturing processes. Balance the cost against your budget, but remember that investing in a quality product can be more beneficial in the long term.

The Most Natural Mascaras of our Choice

Our Pick
Rimmel London KIND & FREE Mascara
Rimmel London KIND & FREE Mascara
Type/Color: 02 Black Brown Size: 0.23 Fl Oz (Pack of 1)
  • 99% natural ingredients
  • Waterproof mascara
  • Fragrance-free, cruelty-free, vegan formula
  • Up to 36 hours wear
  • Infused with shea butter and biotin
$ 6.32 *
View
on Amazon
Search
on Ebay
2
Physicians Formula Butter Bronzer Mascara
Physicians Formula Butter Bronzer Mascara
Type/Color: Brown Size: 0.34 Fl Oz (Pack of 1)
  • Volumizing Mascara for longer, voluminous lashes.
  • Rich Bronze Shade for natural, subtle look.
  • Made with luxurious, natural ingredients like Butters.
  • Formulated for sensitive skin with high-quality ingredients.
  • Cruelty-Free: No animal testing.
$ 12.49 *
View
on Amazon
Search
on Ebay
Price Pick
wet n wild Big Poppa Mascara- Volumizing
wet n wild Big Poppa Mascara- Volumizing
Model: 1111875 Type/Color: Blackest Black Size: 0.27 Fl Oz (Pack of 1)
  • Nourishing Formula with Castor Oil
  • Boosts and strengthens lashes
  • Hourglass brush for every last lash
  • Bold volume from root to tip
  • Intensely black pigment for bold lashes
  • Fuller, longer-looking lashes in one swipe
  • Cruelty-free, never tested on animals
$ 4.93 *
View
on Amazon
Search
on Ebay
4
ILIA Fullest Volumizing Mascara
ILIA Fullest Volumizing Mascara
Model: VM-01 Type/Color: Black Size: 0.32 Fl Oz (Pack of 1)
  • Clean volumizing mascara with weightless, buildable volume.
  • Thickens and defines lashes from root to tip.
  • Conditions lashes for a fuller, thicker appearance.
  • No flaking, smudging, or irritation, even for sensitive eyes.
  • Easy to wash off with your favorite cleanser.
  • Ophthalmologist-tested and safe for contact lens wearers.
  • Talc-free, fragrance-free, gluten-free, cruelty-free, and vegan.
$ 28.00 *
View
on Amazon
Search
on Ebay
5
e.l.f. Lash 'N Roll Mascara
e.l.f. Lash 'N Roll Mascara
Model: 83073 Type/Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
  • Maximum curl without lash curler
  • Separates, lifts, evenly coats lashes
  • Double-sided silicone brush for precision application
  • Long-lasting, smudge- and flake-resistant formula
  • Made from skin-loving, vegan ingredients
$ 6.00 *
View
on Amazon
Search
on Ebay
6
Neutrogena Healthy Definition Mascara
Neutrogena Healthy Definition Mascara
Type/Color: Black Size: 0.27 Ounce (Pack of 1)
  • Volumizing lash mascara defines, lengthens & adds volume
  • Multitasking mascara lengthens, separates, volumizes & lifts lashes
  • Smudge proof mascara with weightless formula for natural look
  • Dual sided mascara brush for natural application
  • Panthenol conditions & nourishes lashes
  • Formulated without parabens, mineral oils and dyes
  • Tested safe for sensitive eyes & contact wearers
$ 10.49 *
View
on Amazon
Search
on Ebay
7
Burt's Bees Burt’s Bees 100% Natural Nourishing Mascara
Burt's Bees Burt’s Bees 100% Natural Nourishing Mascara
Type/Color: Classic Black Size: 0.4 Ounce (Pack of 1)
  • Easy-to-use applicator for natural look
  • Strengthens and softens lashes instantly
  • Lengthens upper and lower lashes naturally
  • Made with Jojoba Oil and Glycerin
  • Ophthalmologist-tested and safe for sensitive eyes
$ 12.99 *
View
on Amazon
Search
on Ebay
8
essence Lash Without Limits Extreme Lengthening
essence Lash Without Limits Extreme Lengthening
Type/Color: 02 | Brown
$ 4.99 *
View
on Amazon
Search
on Ebay
9
BeautifyBeauties EASY ON THE EYES Sensitive
BeautifyBeauties EASY ON THE EYES Sensitive
Type/Color: Black/Brown Size: 0.35 Ounce (Pack of 1)
  • Gentle hypoallergenic formula for sensitive eyes
  • Zero clumping, flaking, and irritation
  • Nourishing formula with natural waxes and clays
  • Soft natural lashes for a flattering look
  • All day wear with 3 stunning colors to choose from
$ 19.99 *
View
on Amazon
Search
on Ebay
10
Perricone MD No Makeup Mascara
Perricone MD No Makeup Mascara
Type/Color: Soft Black Size: 0.28 Ounce (Pack of 1)
  • 2-In-1 lash treatment and mascara
  • Nourishes and conditions eyelashes
  • Strengthens eyelashes with each application
  • Creates the appearance of lifted eyelashes
  • Adds length and fullness to eyelashes
$ 28.00 *
View
on Amazon
Search
on Ebay
11
Smashbox Full Exposure Lash Volumizing Mascara
Smashbox Full Exposure Lash Volumizing Mascara
Type/Color: Jet Black Size: 0.32 Fl Oz (Pack of 1)
$ 17.00 *
View
on Amazon
Search
on Ebay
12
COVERGIRL Lash Blast Cleantopia
COVERGIRL Lash Blast Cleantopia
Size: 0.32 Fl Oz (Pack of 1)
$ 10.29 *
View
on Amazon
Search
on Ebay
13
Benefit Cosmetics Roller Lash Super Curling
Benefit Cosmetics Roller Lash Super Curling
Model: 172480 Type/Color: Black Size: 0.3 Fl Oz (Pack of 1)
  • Water-resistant and easy-to-remove mascara.
  • Instant curve-setting formula holds for 12 hours.
  • Helps grab, separate, lift, and curl lashes.
$ 29.00 *
View
on Amazon
Search
on Ebay
* All prices incl. VAT, plus shipping if applicable. Prices, delivery times and costs may change in the meantime. The selection of products was made independently of the manufacturer and without any claim to completeness. All links to products are external partner links through which we may receive compensation. All information without guarantee.

Top Picks for Most Natural Mascara Trends

Eco-Conscious Shoppers
For those looking to align beauty routines with eco-friendly practices, these mascaras offer a conscientious choice. Find options that support your green lifestyle without compromising on elegance.
Sensitive Eyes Selection
Discover mascaras catered to those with sensitive eyes, providing comfort without irritation. Gentle formulations ensure a pleasant experience with every application.
Vegan Buyers' Favorites
Vegan beauty enthusiasts can enjoy a range of mascaras free from any animal products. These selections celebrate cruelty-free beauty for the compassionate buyer.
Budget-Friendly Finds
Beauty on a budget doesn’t mean sacrificing quality. These picks offer a natural look and feel, proving that affordability and performance can go hand-in-hand.

Questions You Might Ask

When choosing a mascara, consider the formula (waterproof vs. washable), the brush shape (curved, thin, or thick), the effect you desire (lengthening, volumizing, curling), the color (black, brown, or clear), and any special features like hypoallergenic or suitable for sensitive eyes.
A waterproof mascara will be clearly labeled as 'waterproof' on the product packaging. Waterproof mascaras contain waxes and silicones that repel water, making them resistant to smudging and running due to moisture.
Some mascaras contain ingredients that claim to support lash growth. Look for products with peptides, biotin, or other nutrients. However, for significant lash growth, specialized serums are typically more effective than mascaras.
Using an eyelash curler is optional and depends on the natural curl of your lashes and the look you want to achieve. Curlers can help give the appearance of longer lashes and greater eye-opening effect before applying mascara, especially if your mascara isn't specifically designed to curl lashes.
Mascara should be replaced every 3 to 6 months to prevent bacterial growth and ensure the best application. If the mascara starts to dry out, becomes clumpy, or has an unusual smell, it's time to replace it.

Currently Active Poll

How to Choose the Most Natural Mascara for You

When it comes to enhancing your beautiful eyes without exposing them to harsh chemicals, selecting the most natural mascara is key. Your lashes, as delicate as they are, deserve gentle treatment and care. This guide illuminates the path to picking the perfect natural mascara that amplifies your lashes while maintaining their health.

Understanding Natural Mascara

Natural mascara is a beauty essential formulated to minimize the risk of irritation and the presence of synthetic substances. These mascaras often rely on plant-based waxes, oils, and pigments to provide a beautiful finish that's very kind to your eyes. Unlike their conventional counterparts, natural mascaras avoid parabens, phthalates, sulfates, and synthetic dyes, which can be harsh on sensitive eyes.
When your goal is to maintain an eco-friendly beauty routine, the most natural mascaras strive for sustainability. This means not only are the ingredients sourced responsibly, but the packaging is often recyclable or made from recycled materials. Keeping an eye on the environment while looking out for your health is a dual benefit that can be quite rewarding.

Key Ingredients to Look For

The beauty of natural mascara lies in its ingredients. Look for nourishing components such as beeswax, carnauba wax, or rice bran wax, which help in adding volume and structure to your lashes. Natural oils like argan, jojoba, and almond oil are fantastic for conditioning and keeping lashes flexible, reducing the chances of breakage.
Pigments derived from minerals provide the color in natural mascara. They come in various shades to enhance your natural beauty without the need for synthetic dyes. Scan the label for ingredients that also have skin benefits, such as vitamin E, which acts as an antioxidant, or aloe vera, known for its soothing properties.

The Importance of Performance

While ingredients are crucial, performance is what sets apart a great mascara from a mediocre one. A natural mascara should offer smooth application without clumping, flaking, or smudging. Testimonials and reviews can be your best friend here, as they provide real-world proof of the product's wearability throughout various conditions.
Remember that because natural mascaras don’t utilize synthetic preservatives, their shelf life may be shorter than traditional mascaras. This can actually be a good sign, as it means the product is free from extensive amounts of preservatives that could potentially irritate your eyes.

Considering Your Lash Needs

Every person's lashes are different and have unique needs. Are your lashes naturally long but lack volume? Or do they require an extra curl? The most natural mascara for you should address your particular concerns. Some formulas focus on lengthening, others on thickening, and some offer a more dramatic curl.
If you have sensitive eyes or wear contact lenses, look for hypoallergenic formulas that reduce the chance of any reaction. And, if you're prone to tearing or you need your mascara to stay put during workouts, check if the product is water-resistant. Just remember that natural waterproof options might be harder to find due to the absence of certain binding chemicals.

Where to Shop and What to Avoid

Access to natural beauty products has never been easier, with a multitude of options available online and in stores. Specialty health food stores, makeup boutiques, and online marketplaces dedicated to clean beauty are excellent sources for finding natural mascaras. Always buy from reputable sources to avoid counterfeit products.
Be wary of misleading labels and marketing jargon. Terms like 'organic' and 'natural' are not regulated in the cosmetics industry, so it's essential to read the ingredients list rather than relying on such claims. Always avoid ingredients that are known or suspected to be harmful, and do your research if you come across a component you don't recognize.

Hands-on Reviews and Recommendations from Discussion-Boards

In the following section, we provide curated links that we have identified as the most valuable resources regarding the Most Natural Mascara. These have been divided into four distinct categories for your convenience: reviews, forum posts, Reddit discussions, and videos. Each category offers a wealth of expert opinions and user experiences to help you make an informed decision about your purchase.
"If a cosmetic makes your lashes grow, it probably contains a misbranded drug and could have unknown side effects." ShopSmart says. Stick with mascara. Lancôme...
Read more | Helpful?
Natural is the new buzzword on cosmetics and personal care products. But even products that say "natural" can contain worrisome chemicals. Our safety team can tell you how to find the rea...
Read more | Helpful?
Find out if Latisse is the right medication for you with unbiased advice from the medical experts at Consumer Reports Health.
Read more | Helpful?
Eyelash extensions can pose health risks. Get the latest safety information from Consumer Reports.
Read more | Helpful?
I think the best natural looking mascara's are Maybelline Great Lash Waterproof or La Femme Cake Mascara. These are great and inexpensive. Great...
Read more | Helpful?
My favorite mascaras are heroine make, Romand, and Clio, and the most natural looking for me is the Clio Kill Lash Superproof Mascara in long...
Read more | Helpful?
CoverGirl's Clean Lash Blast Mascara looks very natural on the lashes but still enhances them nicely. Always makes my lashes look soft and cute.
Read more | Helpful?
Maybelline full 'n soft!!! So cheap, super natural, and comes in waterproof so it won't run.
Read more | Helpful?
Etude House Oh M' eye Lash is exactly this. It's my HG.
Read more | Helpful?
Top 5 Organic Mascara Review! - YouTube
YouTube Logo
Comments28 ; TOP 5 CLEAN BEAUTY MASCARAS | my top 5 most loved clean beauty mascaras! The Clean Beauty Code · 4K views ; Physicians Formula Butter ...

Share This Article

More about Beauty & Personal Care on StrawPoll