Strongest Purple Shampoo: Battle Brassiness with the Best

We have researched 13 purple shampoos for you.

Looking for the ultimate solution to keep your blonde, silver, or grey hair looking its best? Purple shampoos are a must-have for neutralizing warm tones and ensuring your color stays cool, crisp, and vibrant. Whether you're wanting to banish the brassiness that can plague lightened locks or enhance the silver luminosity of your tresses, the right product can make all the difference.

With a plethora of options on the market, it can be overwhelming to find the one that will deliver the best results for your hair needs. We've taken the guesswork out of the equation by scouring through countless formulations and brands, lovingly referred to as hair care's secret weapons, to bring you our top picks. These heavy hitters stand out for their strength, efficacy, and ability to turn heads with stunning shades free from unwanted yellow or orange undertones.
To simplify the price comparison, we determine the prices for the individual articles on Amazon, Ebay and other shops and link the offers via partner links where applicable. This means that we receive a commission if you buy something that we recommend - the price does not change for you.

What to Look for in Strongest Purple Shampoos

Important criteria

  • Toning effectiveness
  • Compatibility with hair type
  • Presence of nourishing ingredients
  • Free from harsh chemicals
  • UV protection
  • Brand reputation

1.) Understanding Purple Shampoo

Purple shampoo is a hair care product designed to counteract brassiness in blonde, platinum, or grey hair. The violet pigments in the shampoo neutralize yellow tones, maintaining a cool and ashy hue. When shopping for the strongest purple shampoo, consider the shade of purple, as darker shades may offer a more intense toning experience. It's also important to note the recommended usage frequency, as strong formulas are often not intended for daily use.

2.) Ingredient Quality

The effectiveness of a purple shampoo largely depends on its ingredients. Look for shampoos with high-quality, safe, and nourishing components that protect your hair while toning. Avoid products with harsh sulfates that can strip hair of its natural oils. Additionally, beneficial additives like proteins, vitamins, and moisturizers can help offset any drying effects of the pigments and keep your hair healthy and hydrated.

3.) Brand Reputation and Reviews

It's wise to research brands and read consumer reviews to gauge the effectiveness of a purple shampoo. Established brands with a good reputation are generally more trustworthy. Be skeptical of exaggerated claims and rely on user testimonials to find a product that delivers strong results without causing damage. Pay attention to reviews regarding the product's scent, consistency, and ease of application, which can impact your overall satisfaction.

4.) Personal Hair Type Considerations

Your hair type and condition can influence how a purple shampoo affects your hair. If you have dry or damaged hair, look for a hydrating formula. For fine hair, consider a volumizing purple shampoo to prevent a weighed-down look. If you have curly or textured hair, seek out a curly-friendly option. Always conduct a patch test or consult with a professional when trying a new hair care product, especially one with strong pigments like purple shampoo.

The Strongest Purple Shampoos of our Choice

Our Pick
L’Oréal Paris L’Oreal Paris EverPure Sulfate Free
L’Oréal Paris L’Oreal Paris EverPure Sulfate Free
Type/Color: Ever Pure Purple Size: 6.8 Fl Oz, (2 Pack)
  • Toning Sulfate Free Shampoo maintains perfect blonde
  • Hydrating Formula with Hibiscus and Purple Dye
  • Use 2-3 times a week for good results
  • Vegan products formulated without sulfates, parabens
  • L'Oreal Paris Innovation in hair care technology
$ 15.99 *
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2
TRESemmé Shampoo and Conditioner Set
TRESemmé Shampoo and Conditioner Set
Size: 28 Fl Oz (Pack of 2)
  • SPECIAL TONING SYSTEM: Transforms dull hues to vibrant blonde or silver.
  • LUXURIOUSLY FRAGRANCED: Creamy floral, juicy fruit notes.
  • PURPLE SHAMPOO FOR BLONDE HAIR: Banishes brassy undertones.
  • STRONGER STRANDS: Amino acids, ceramide for manageability.
  • CRUELTY-FREE BEAUTY: No animal testing, PETA approved.
$ 21.98 *
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3
Joico Color Balance Purple Shampoo for Cool
Joico Color Balance Purple Shampoo for Cool
Model: 2620517 Size: 10.1 Fl Oz (Pack of 1)
  • Gently cleanses hair and neutralizes unwanted tones.
  • Boosts shine and controls static for hair.
  • Violet pigments instantly neutralize yellow tones in hair.
  • Green tea extract helps fight fading of color.
  • UV absorbers help prevent tonal changes in hair.
  • Smart release technology continuously releases beneficial elements.
  • Repair, strengthen, and protect hair from damage.
  • Keratin actively seeks out damage and repairs hair.
$ 23.00 *
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Price Pick
John Frieda Violet Crush Purple Shampoo for Blonde Hair
John Frieda Violet Crush Purple Shampoo for Blonde Hair
Model: x1 Type/Color: Purple Shampoo Size: 8.3 Ounce (Pack of 1)
  • Knocks out brassy tones in hair.
  • Enhances blonde color for a fresher look.
  • Deposits violet pigments to counteract yellow tones.
  • Use with Violet Crush Purple Conditioner for results.
  • Cleanses and revitalizes blonde hair.
$ 9.11 *
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5
BOLD UNIQ Purple Toning Shampoo & Conditioner Set
BOLD UNIQ Purple Toning Shampoo & Conditioner Set
Size: 2 Piece Set
  • Purple Shampoo and Conditioner Duo in gift box
  • Shampoo banishes yellow, gives salon-worthy color
  • Conditioner nourishes, eliminates frizz, softens hair
  • Tailored for blonde, platinum, gray/silver hair
  • Environmentally responsible: Paraben and Sulfate free
  • PETA approved cruelty-free and 100% vegan
  • Bottles and jars made of Post Consumer Recycled Plastic
$ 44.99 *
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6
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair
Type/Color: purple Size: 10 Fl Oz (Pack of 1)
  • Purple shampoo for toning blondes + brunettes
  • Sulfate-free for a hard-to-find combo
  • Suitable for ashy or pastel lavender tones
  • Can cut brass and enhance neutral tones
  • Use with or without The One Purple Conditioner
  • Cleanse + condition for a well-prepared canvas
  • Deeply conditions for moisturized, full hair
  • Leaves hair looking shiny from root to tip
  • Features ultra-violet pigment for intense toning
  • Reduces brassiness and restores shine
  • Sulfate-free and cruelty-free formula
  • Safe for keratin-treated hair
  • Free of sulfates, parabens, and phthalates
  • Apply quarter size or more depending on hair thickness
  • Massage into scalp for rich lather
  • Apply more product where brassiness is visible
  • Let it sit longer on less porous root area
  • Rinse well and follow with conditioner or mask
$ 11.97 *
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7
MATRIX So Silver Purple Shampoo
MATRIX So Silver Purple Shampoo
Model: P23093 Type/Color: PURPLE Size: 10.1 Fl Oz (Pack of 1)
  • Toning Purple Shampoo: Neutralizes yellow tones in blonde, platinum, grey, and silver hair
  • Hydrating Formula: Illuminates highlights and adds shimmering brightness to color treated or natural hair
  • Key Benefits: Deposits violet pigment, neutralizes warm tones, and removes dull, yellow tones
  • Suggested Use: Apply to wet hair, lather, rinse. Repeat if necessary. Leave on for five minutes
  • So Silver Collection: Enhance neutralization in between uses and salon visits
$ 20.00 *
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8
Fanola No Yellow Shampoo With Purple
Fanola No Yellow Shampoo With Purple
Type/Color: Purple Size: 33.8 Fl Oz (Pack of 1)
  • Gently cleanse blonde hair & remove yellow tones
  • Transform hair color from yellow to 'oh wow'
  • Remove brassiness & neutralize yellow tones
  • Preserve light, bright blonde hair between salon services
  • Remove undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair
  • Enriched with extra violet pigments for a cool & even tone
  • Infused with antioxidant grape extract + silk protein ingredients
  • Effectively re-tone bleached blonde hair
  • Ensure a healthy look & feel with nourishing formula
  • Help preserve preferred blonde tone between color services
  • Remove unwanted tones like yellow, brassy, or muddy
  • Suitable for all blonde types, including super-lightened, bleached, and gray
  • Apply to wet hair, leave on for 1 to 5 minutes, lather and rinse thoroughly
  • Follow with No Yellow Purple Mask toner for best results
  • Can be used to pre-tone bleached hair or on super lightened hair
  • Professional Italian hair care brand with high-quality values
  • Over 10 different product ranges in professional hair care, color, and styling categories
  • Inclusive beauty at the brand's core
  • Brand has been in the market for over 15 years
$ 20.55 *
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9
jhirmack Silver Brightening Purple Shampoo and Conditioner
jhirmack Silver Brightening Purple Shampoo and Conditioner
Model: Jparent Type/Color: Silver/Gray/Blonde Size: 12 Fl Oz (Pack of 2)
  • For All Shades of Silver & Gray
  • Remove Brassy Tones
  • Strengthen & Moisturize
  • Prevent Split Ends
  • Kit Includes
$ 14.95 *
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10
Redken Purple Shampoo with Violet Pigment
Redken Purple Shampoo with Violet Pigment
Size: 10.1 Fl Oz (Pack of 1)
  • Color Depositing Purple Shampoo: Professional salon shampoo for color-treated or chemically-treated hair
  • Neutralizes brassy, yellow and orange undertones
  • Benefits: Purple pigments instantly tone, strengthen, and moisturize
  • Suitable for blonde, bleached, and color-treated hair
  • Helps with color retention and anti-fade protection
  • Maximizes color vibrancy for a cooler blonde result
  • Additional Benefits: Cleanses, strengthens, and adds softness
  • Salicylic acid strengthens and repairs blonde hair
  • Pure violet pigments remove unwanted brassiness
  • Leaves hair color cool and bright
  • Suggested Use: Use 2-3 times a week
  • Apply and leave on for 3-5 minutes
  • Anti-Brass pigmented purple formula
  • Contains protein, amino acids, and glycerin
  • Ensures brighter, cooler blonde hair
  • Blondage: Nourishes, increases smoothness and shine
  • Strengthens blonde hair for less breakage
  • Color correct and neutralize unwanted yellow undertones
$ 26.00 *
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11
TRESemme Purple Blonde Shampoo 4 Count
TRESemme Purple Blonde Shampoo 4 Count
Type/Color: Purple Size: 28 Fl Oz (Pack of 4)
  • Ultra-Violet Neutralizer banishes brassy tones
  • Recharge color with cool, bright blonde results
  • PETA-certified cruelty-free, without Parabens or Mineral Oil
  • Amino acids and ceramide make hair stronger and manageable
  • Bigger 28oz bottle for more salon-quality purple shampoo
  • Use with conditioner for strong, healthy-looking hair
$ 27.96 *
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12
Natural Riches Purple Shampoo and Conditioner Set
Natural Riches Purple Shampoo and Conditioner Set
Size: 16 Fl Oz (Pack of 2)
  • Sulfate Free Purple Shampoo and Conditioner Set
  • Neutralizes Brassy Yellow and Orange tones
  • Leaves brighter, vibrant Blonde and Silver tones
  • Repairs, nourishes, and protects with natural ingredients
  • Strengthens damaged hair
  • Ideal for color treated, blonde, and silver hair
  • Removes dry scalp and fixes brittle hair
  • Contains botanical infused oils and extracts
  • Leaves hair well-nourished, moisturized, and healthy
  • Extra hydrating formula for color treated hair
  • Infused with Natural Botanical oils, Shea Butter, and Silk Protein
  • Sulfate free, Paraben free, Gluten free, and Vegan
  • Naturally protects, replenishes, nourishes, and tones hair
  • Made in the USA
  • Use 2-3 times a week for best results
$ 24.50 *
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13
Clairol Professional Shimmer Lights Purple Shampoo
Clairol Professional Shimmer Lights Purple Shampoo
Size: 16 Fl Oz (Pack of 1)
  • Removes yellow tone in gray and white hair.
  • Leaves hair shiny and residue-free.
  • Renews and refreshes faded highlights.
$ 15.99 *
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* All prices incl. VAT, plus shipping if applicable. Prices, delivery times and costs may change in the meantime. The selection of products was made independently of the manufacturer and without any claim to completeness. All links to products are external partner links through which we may receive compensation. All information without guarantee.

Top Picks for Strongest Purple Shampoo

Budget-Conscious Buyers
Looking for a purple shampoo that delivers results without breaking the bank? We've curated a selection of products that balance efficiency and affordability. Ideal for those who want to maintain their hair without a hefty price tag.
Luxury Shampoo Seekers
Indulge in high-end purple shampoos for a luxurious hair care experience. These premium selections are perfect for shoppers who prioritize upscale brands and spa-like quality in their hair routine.
Natural Ingredients Enthusiasts
Prefer a gentle, natural approach to hair care? Choose from our recommended purple shampoos that focus on harnessing the power of natural components to achieve your desired look.
Vibrant Color Maintainers
Discover purple shampoos specifically formulated for keeping your hair color vivid and dynamic. These selections are ideal for individuals eager to enhance and prolong the life of their dyed strands.

Questions You Might Ask

Purple shampoo is a toning shampoo with a deep violet pigment designed to counteract brassiness in blonde, platinum, silver, or grey hair. It is ideal for individuals with light-colored hair who want to maintain a cool or ashy tone.
Purple shampoo works by depositing violet pigments onto the hair when used during washing. These pigments help neutralize yellow and orange tones that can develop over time due to various factors such as sun exposure, heat styling, or natural hair color fading.
The frequency of use will depend on your hair type and the level of brassiness. Typically, purple shampoo can be used once a week or every other wash to maintain hair color. Overuse can lead to hair acquiring a slight purple tint, so it's important to monitor the results and adjust usage accordingly.
Purple shampoo is generally safe for use, but like any hair-care product, it can be drying if used excessively. Look for products with moisturizing ingredients and follow with a conditioner suitable for colored hair. If you have very dry or damaged hair, use it sparingly and consider a nourishing hair mask afterward.
When choosing a purple shampoo, look for ingredients that provide hydration and protection, such as glycerin, oils, proteins, and silicones. Avoid shampoos with sulfates if your hair is particularly sensitive or prone to damage.

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How to Choose the Strongest Purple Shampoo

Diving into the world of hair care, specifically for those looking to enhance or maintain their blonde, silver, or ash-colored hair, can be quite an adventure. Purple shampoo is a game-changer, renowned for its ability to neutralize brassy tones and revive color vibrancy. However, with a sea of options available, selecting the strongest and most effective purple shampoo can be daunting. This guide will navigate you through the key features to look for, ensuring you pick the perfect product to keep your locks looking salon-fresh.

Understanding Purple Shampoo

Purple shampoo works on a simple principle of color theory. It contains violet pigments that, when applied to your hair, neutralize the unwanted yellow and orange tones, giving your hair the cool-toned shade you desire. Not all purple shampoos are created equal; their strength and effectiveness can largely depend on pigment concentration and formulation.
When looking for a strong purple shampoo, you're essentially seeking one with a high level of pigment. The stronger the pigment, the more effective it will be at counteracting brassiness. However, stronger formulations should be used cautiously, as overuse can lead to purple tints in your hair.
It's also crucial to consider the shampoo's ingredients. In addition to pigment strength, look for nourishing components that can help maintain the health of your hair. Ingredients like vitamin E, oils, and plant extracts can protect your hair while you tone.

Frequency of Use and Application

Strong purple shampoos pack a punch, making it important to understand how often to use them. Overuse can cause your hair to take on a lavender hue or become dry and brittle. As a starting point, use a strong purple shampoo once a week, adjusting frequency based on how your hair responds.
When you apply purple shampoo, make sure to wear gloves to avoid staining your hands. Distribute it evenly through wet hair and let it sit for the recommended time on the bottle—usually between 3-5 minutes. Keep an eye on your hair's color changes, as leaving it on for too long can result in a purple tint.
Consistency is key with any hair care regimen. Use your purple shampoo as part of a regular routine, but always follow up with a good conditioner or hair mask to replenish moisture. This will help maintain both the color and the health of your hair over time.

Determine the Right Formula for Your Hair Type

Your hair type can highly influence what kind of purple shampoo is most effective for you. If you have dry or damaged hair, you'll want a formula that's less aggressive and more hydrating to prevent further stress to your strands. Look for products infused with moisturizing ingredients, like argan oil or glycerin.
For those with oily hair or fine locks, a clarifying purple shampoo might be beneficial. It'll are both balance oil production and remove build-up without weighing down your hair. Always take into account the overall health and texture of your hair when choosing the potency of your purple shampoo.
If your hair is heavily bleached or treated, you might need a more potent purple shampoo to combat deeper brassiness. However, ensure that it also contains reparative ingredients to fortify the hair's integrity. Products with keratin or amino acids can help rebuild and strengthen treated hair.

Assessing the Results and Adjusting Usage

After using a strong purple shampoo, it's essential to assess the results. Is the brassiness significantly reduced? Did your hair take on any purple tints? Are you satisfied with how your hair feels and looks post-wash? Use this feedback to determine if you need to adjust the frequency or duration of your shampoo usage.
If you experience dryness or brittleness, incorporate a hydrating hair mask into your routine or scale back on the strength of the purple shampoo you're using. Your hair's response to the product will be your best guide in adjusting your routine.
Remember that a purple shampoo is a maintenance product, not a magic bullet. For the best results, it should be used in conjunction with salon treatments and a tailored hair care regimen. Your stylist can help guide you if you're unsure about the results or how to adjust your routine.

Where to Buy Strong Purple Shampoo

Strong purple shampoos can be found in various places, including salons, beauty supply stores, and online markets. Purchasing from a salon can have the advantage of professional advice from stylists, while beauty supply stores often have a wide range of products to compare.
Online shopping offers convenience and often a larger selection, but be sure to buy from reputable sources to avoid counterfeit products. Checking reviews and researching brands will help you make an informed decision and find the best deals.
No matter where you decide to purchase your purple shampoo, be sure it aligns with your hair care needs and goals. A strong purple shampoo can be a powerful tool in your arsenal, but it should be chosen with care and consideration.

Hands-on Reviews and Recommendations from Discussion-Boards

In this section, we present a curated collection of resources that offer valuable insights on the topic of the Strongest Purple Shampoo. These resources have been carefully chosen based on their credibility and the quality of information they provide. To aid in your research, we have organized the links into four distinct categories: expert reviews, forum discussions, Reddit threads, and informative videos. Each category offers a different perspective, helping you to make a well-informed decision about the product.
The experts at Consumer Reports share their best tips on topics such as money savers and time savers.
Read more | Helpful?
I've tried so, so many purple shampoos over the years, and I find it really depends on personal tastes and what you value. Fudge Clean Blonde is amazing, but it...
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The absolute best purple shampoo on the market isn't at Sephora. It's Fanola No Yellow shampoo. Weirdly, it is extremely affordable in the US, ...
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Pulp Riot Barcelona is the BEST purple shampoo! It is so pigmented, lathers really well and smells great.
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Amika has a great purple shampoo and conditioner! I also really like Dry Bar's but Amika is less expensive and smells better.
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I've used a bunch including Fanola but the Evo Fabulosa is awesome. Works really well and doesn't dry out my hair at all like fanola did. Highly...
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I Tested 5 Purple Shampoos To See which Is The Best
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Hi Beautiful! Today we try 5 different purple shampoos at different price points to see which is the ultimate purple shampoo.

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