The Most Popular Fenty Products: A Ranking of Customer Favorites

Choose the products you think is the most popular!

Author: Gregor Krambs
Updated on Mar 5, 2024 05:16
Welcome to StrawPoll, where your opinions matter and your voice is heard! We're excited to present our latest ranking: "What are the most popular Fenty products?" This is your chance to vote for your all-time favorites and see how they stack up against the competition. With thousands of beauty enthusiasts and Fenty fanatics participating, this is the ultimate showdown you don't want to miss! Will it be the iconic Pro Filt'r Foundation or the luscious Gloss Bomb Universal Lip Luminizer that takes the top spot? Or perhaps a dark horse such as the Match Stix Shimmer Skinstick will surprise us all? The power is in your hands! Cast your vote now, and if you think we've missed a must-have Fenty product, don't hesitate to suggest it. Let's celebrate the fabulous world of Fenty Beauty together and uncover the reigning champion of Rihanna's revolutionary cosmetics line!

What Are the Most Popular Fenty Products?

  1. 1
    This foundation has become a cult favorite for its wide range of shades and long-lasting, matte finish.
    The Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation is a highly popular foundation known for its long-lasting, matte finish and wide range of shades to suit various skin tones. It is designed to provide a flawless, airbrushed appearance while still feeling lightweight on the skin. The formula is oil-free and has a buildable coverage, allowing users to achieve their desired level of coverage. The foundation is also known for its pore-diffusing effect, helping to minimize the appearance of pores and imperfections. It is favored by many for its inclusive shade range and ability to cater to different undertones.
    • Finish: Soft matte
    • Coverage: Buildable
    • Skin type: All skin types
    • Longevity: Longwear
    • Oil-free: Yes
    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in other rankings
  2. 2
    This lip gloss is loved for its hydrating formula and universally flattering shade.
    The Fenty Beauty Gloss Bomb Universal Lip Luminizer is a high-shine lip gloss that delivers a universally flattering color with a glass-like finish. It provides an ultra-comfortable, non-sticky feel while giving your lips a plumped-up look.
    • Color: Universal
    • Finish: Glass-like
    • Texture: Non-sticky
    • Effect: Plumping
    • Scent: Light vanilla peach
    Fenty Beauty Gloss Bomb Universal Lip Luminizer in other rankings
  3. 3
    This highlighter is known for its intense pigmentation and blendability, making it a favorite among makeup artists and beauty enthusiasts.
    The Fenty Beauty Killawatt Freestyle Highlighter is a highly popular makeup product created by Rihanna. This highlighter is known for its intense and radiant glow, providing a luminous finish to the skin. It comes in a sleek compact design with a mirror for on-the-go touch-ups. The Killawatt Freestyle Highlighter is versatile and can be used on both the face and body. It is available in a wide range of shades, from subtle to bold, catering to different skin tones and preferences.
    • Intensity: Highly pigmented
    • Finish: Luminous
    • Application: Face and body
    • Versatility: Can be used for highlighting, blush, and eyeshadow
    • Compact Design: Sleek and travel-friendly with a mirror
  4. 4
    This cleanser is gentle yet effective at removing makeup and impurities, leaving skin feeling clean and refreshed.
    The Fenty Skin Total Cleans'r Remove-It-All Cleanser is a gentle yet effective daily cleanser that helps to remove dirt, oil, and impurities without stripping the skin of its natural moisture. It is designed for all skin types and is part of the Fenty Skin line created by Rihanna.
    • Skin Type: All skin types
    • Formulation: Gel
    • Key Ingredients: Barbados Cherry, Ginkgo Biloba, Green Tea
    • Benefits: Deep cleansing, Gentle on the skin, Non-stripping
    • Size: 150ml/5 fl. oz.
  5. 5
    This liquid eyeliner has a precise tip and long-lasting formula, making it a go-to for creating sharp winged eyeliner looks.
    The Fenty Beauty Flyliner Longwear Liquid Eyeliner is a highly pigmented, long-lasting eyeliner that provides intense, precise lines for bold and dramatic eye looks. It features an ultra-fine felt tip applicator that glides smoothly across the eyelid, allowing for seamless application. The formula is smudge-proof, waterproof, and quick-drying, ensuring a flawless finish that lasts all day. Whether you're going for a classic cat eye or a more daring graphic look, this eyeliner delivers the perfect result every time.
    • Waterproof: Yes
    • Smudge-proof: Yes
    • Quick-drying: Yes
    • Color Options: 1
    • Finish: Matte
  6. 6
    This concealer has a creamy texture and provides full coverage, making it a popular choice for covering dark circles and blemishes.
    The Fenty Beauty Instant Retouch Concealer is a highly regarded concealer that offers full coverage and a natural-looking finish. It is designed to hide and correct imperfections while giving the skin a smooth and flawless appearance. The creator of this product is Rihanna, the founder of Fenty Beauty.
    • Coverage: Full
    • Finish: Natural
    • Purpose: Concealing and correcting imperfections
    • Skin Type: All skin types
    • Shades Available: 50+
  7. 7
    This bronzer is loved for its smooth and buildable formula, which creates a natural-looking sun-kissed glow.
    The Fenty Beauty Sun Stalk'r Instant Warmth Bronzer is a highly acclaimed bronzer that provides a natural-looking sun-kissed glow to the skin. It is specifically designed to deliver a long-wearing, transfer-resistant formula that melts seamlessly into the skin for a flawless finish.
    • Shade Range: 8 shades
    • Finish: Matte
    • Formula: Creamy, buildable
    • Pigmentation: Intense
    • Longevity: Long-wearing
  8. 8
    This lipstick has a comfortable matte finish and comes in a range of bold and neutral shades.
    The Fenty Beauty Mattemoiselle Plush Matte Lipstick is a highly pigmented, long-lasting matte lipstick that delivers intense color with a soft, velvety finish. It is designed to provide a weightless, comfortable wear while giving a full coverage and matte look.
    • Color Range: Available in 24 vibrant shades
    • Finish: Plush matte
    • Longevity: Long-lasting formula
    • Pigmentation: Highly pigmented
    • Texture: Soft and velvety
  9. 9
    This toner serum helps to minimize the appearance of pores and even out skin texture, leaving skin looking smooth and radiant.
    The Fenty Skin Fat Water Pore-Refining Toner Serum is a multi-purpose skincare product that combines the benefits of a toner and serum. It is created by Fenty Skin, a brand founded by Rihanna that focuses on inclusive and effective skincare solutions.
    • Product Type: Toner Serum
    • Main Benefit: Pore-refining
    • Skin Concerns Addressed: Excess oil, enlarged pores
    • Formula: Lightweight and watery texture
    • Key Ingredients: Niacinamide, Barbados cherry, Australian lemon myrtle
  10. 10
    These mini eyeshadow palettes come in a range of color schemes and are perfect for creating versatile eye looks on the go.
    The Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette is a versatile and customizable eyeshadow palette designed to easily create a variety of stunning eye looks. It is a compact palette that features six curated shades that can be mixed and matched to create endless combinations.
    • Number of Shades: 6
    • Palette Size: Compact
    • Mix & Match: Yes
    • Versatility: High
    • Pigmentation: Intense

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Ranking factors for popular products

  1. Sales figures
    The number of units sold and revenue generated by each product can be a strong indicator of popularity.
  2. Media coverage and awards
    Products that have gained significant media attention, been featured in beauty magazines, or won industry awards are likely considered popular and successful.
  3. Celebrity endorsements or influencer collaborations
    Products that are endorsed or used by celebrities and beauty influencers might benefit from additional popularity and credibility.
  4. Social media engagement
    Analyzing the number of likes, comments, and shares on social media platforms like Instagram, Facebook, and Twitter can help determine the popularity of specific Fenty products.
  5. Market trends and consumer preferences
    Identifying current market trends and consumer preferences, such as a focus on eco-friendly or inclusive beauty products, can help determine which Fenty products are popular among their target audience.
  6. Product innovation and uniqueness
    Products that offer innovative features or stand out from competitors in the market may generate more interest and popularity among consumers.
  7. Product availability and accessibility
    Popular products tend to be widely available, easily accessible, and continuously restocked to meet consumer demand.
  8. Brand reputation and loyalty
    Fenty's overall brand reputation and customer loyalty can impact the popularity of individual products, as customers may be more likely to trust and try new products from a brand they already know and love.

About this ranking

This is a community-based ranking of the most popular Fenty products. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Product is missing, feel free to help improve the ranking!


  • 207 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Product once every 24 hours. The rank of each Product is then calculated from the weighted sum of all up and down votes.

More information on most popular fenty products

Fenty Beauty, founded by superstar singer Rihanna, has taken the beauty world by storm since its launch in 2017. Known for its inclusivity and diversity, the brand has become a favorite among makeup lovers of all skin tones and types. With a wide range of products ranging from foundations to highlighters, it's no surprise that Fenty Beauty has become a household name in the beauty industry. In this article, we take a closer look at the most popular Fenty products that have earned a cult following among beauty enthusiasts worldwide.

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