The Most Popular Supermarket in NZ, Ranked

Choose the supermarket you think is the most popular!

Author: Gregor Krambs
Updated on May 1, 2024 06:51
Navigating through the numerous supermarkets in New Zealand can often feel overwhelming, with each offering a unique array of products, deals, and shopping experiences. Knowing which supermarket best meets your needs can save you both time and money. A ranked list of the most popular supermarkets, based on community votes, provides a clear guide to where you might find the best service, product variety, and pricing. By participating in the voting process, you contribute to a community-driven guide that helps others make informed decisions. Each vote helps shape a real-time snapshot of public opinion, reflecting the current preferences and experiences of shoppers like you. This communal insight ensures that the rankings stay relevant and valuable to anyone looking for the top supermarket experiences across New Zealand.

What Is the Most Popular Supermarket in NZ?

  1. 1
    48
    votes
    As the largest supermarket chain in New Zealand, Countdown has a wide variety of products, competitive prices, and over 180 stores nationwide. The brand is known for its customer rewards program, Onecard, and online shopping options.
    Countdown is one of the most popular supermarkets in New Zealand, known for providing a wide range of grocery products and household items to customers.
    • Number of Stores: 180+
    • Parent Company: Woolworths Group
    • Customer Rewards Program: Onecard
    • Online Shopping: Yes
    • Fresh Produce: Extensive variety
  2. 2
    33
    votes
    Pak'nSave is a popular discount supermarket chain in New Zealand that focuses on providing customers with the lowest possible prices. Its stores are spacious and offer bulk products, making it an ideal choice for families and budget-conscious shoppers.
    Pak'nSave is a well-known supermarket chain in New Zealand. It offers a wide range of grocery products, including fresh produce, pantry staples, and household items. Pak'nSave is known for its low prices and bulk buying options, attracting budget-conscious shoppers. The stores are often characterized by their large size and warehouse-style layouts, with products displayed on pallets and stacked in aisles.
    • Store Size: Large
    • Price: Low
    • Product Range: Extensive
    • Bulk Buying Options: Available
    • Layout: Warehouse-style
  3. 3
    24
    votes
    New World
    Warner Bros. · Public domain

    New World

    NZ Supermarket Enterprises Ltd
    New World is a premium supermarket chain in New Zealand that prides itself on offering high-quality products, fresh local produce, and exceptional customer service. The brand has over 140 stores nationwide and is popular among shoppers who prioritize quality over price.
    New World is a popular supermarket chain in New Zealand. It is known for its wide range of products and high-quality grocery items. The store focuses on providing a pleasant shopping experience for customers and prides itself on its fresh produce, extensive selection, and competitive prices. New World supermarkets are typically spacious, well-organized, and offer a variety of departments including bakery, meat, seafood, deli, dairy, and health foods. They often feature modern facilities, convenient parking, and dedicated staff members who provide excellent customer service.
    • Product variety: Offers a wide range of grocery items and fresh produce
    • Quality: Provides high-quality grocery items and fresh produce
    • Pleasant shopping experience: Focuses on delivering a pleasant and convenient shopping experience
    • Competitive prices: Offers competitive prices on a wide range of products
    • Spacious stores: Typically has spacious and well-organized stores
  4. 4
    13
    votes
    The Warehouse
    Hhultgren · Public domain

    The Warehouse

    Stephen Tindall
    Although The Warehouse is primarily a discount department store, it also operates a chain of supermarkets under the name The Warehouse Extra. The brand is known for its low prices, wide range of products, and convenient locations.
    The Warehouse is a popular supermarket chain in New Zealand known for offering a wide range of products at affordable prices. With over 90 retail stores across the country, it is a go-to destination for household items, electronics, clothing, toys, and more.
    • Founded: 1982
    • Headquarters: Auckland, New Zealand
    • Number of Stores: 90+
    • Product Range: Wide variety including electronics, clothing, toys, household items, and more
    • Affordability: Known for offering competitive prices and regular discounts
  5. 5
    17
    votes
    FreshChoice is a community-focused supermarket chain that offers a curated selection of local and international products. The brand has over 30 stores nationwide and is popular among shoppers who want to support local businesses and enjoy a personalized shopping experience.
    FreshChoice is one of the most popular supermarket chains in New Zealand. It was founded in 2001 and has since become a go-to destination for grocery shopping. FreshChoice prides itself on offering a wide variety of fresh, high-quality products to its customers.
    • Locations: Over 50 stores across New Zealand
    • Product range: Offers a comprehensive range of grocery items, including fresh produce, meat, dairy products, bakery goods, and household essentials
    • Community focus: Works closely with local suppliers and producers to support the community and promote locally sourced products
    • Loyalty program: Offers a loyalty program to reward regular customers with discounts and exclusive offers
    • Convenience: Convenient store locations and opening hours to cater to customers' needs
  6. 6
    23
    votes

    Four Square

    Woolworths New Zealand
    Four Square is a small supermarket chain that caters to the needs of rural and remote communities. The brand has over 200 stores nationwide and is known for its friendly service, convenient locations, and competitive prices.
    Four Square is a popular supermarket chain in New Zealand known for its convenient locations, wide range of products, and community-focused approach. It offers customers a one-stop shopping experience with a variety of grocery items, fresh produce, household goods, and other essentials. Four Square stores are known for their friendly and knowledgeable staff, ensuring a pleasant and helpful shopping experience for customers. With its presence in both urban and rural areas, Four Square serves as a trusted and accessible supermarket option for communities across New Zealand.
    • Locations: Over 280 stores nationwide
    • Product Range: Wide variety of grocery items, fresh produce, and household goods
    • Community Focus: Support for local communities and initiatives
    • Convenience: Accessible and convenient locations
    • Staff: Friendly and knowledgeable staff
  7. 7
    13
    votes
    SuperValue is a discount supermarket chain that offers a range of products at affordable prices. The brand has over 100 stores nationwide and is popular among shoppers who want to save money on their grocery bills without sacrificing quality.
    SuperValue is one of the most popular supermarkets in New Zealand, offering a wide range of grocery products at affordable prices. With its extensive network of stores across the country, SuperValue aims to provide convenience and value to its customers.
    • Store Count: Over 180 stores nationwide
    • Product Range: Wide variety of groceries, including fresh produce, meat, dairy, bakery, and pantry staples
    • Affordability: Competitive prices and regular promotions
    • Community Focus: Supports local suppliers and community initiatives
    • Online Shopping: Convenient online shopping platform
  8. 8
    8
    votes

    Raeward Fresh

    Raeward Fresh
    Raeward Fresh is a family-owned and operated supermarket chain that specializes in fresh local produce, artisanal products, and gourmet food. The brand has stores in Christchurch, Queenstown, and Wanaka and is popular among foodies and health-conscious shoppers.
    Raeward Fresh is a popular supermarket chain in New Zealand that specializes in providing a wide range of fresh produce, groceries, and other household items. With an emphasis on quality and sustainable practices, Raeward Fresh aims to offer customers the best shopping experience for their everyday needs.
    • Locations: Multiple locations across New Zealand
    • Fresh Produce: Extensive selection of locally sourced fruits, vegetables, and herbs
    • Organic Options: Stocks a variety of organic and pesticide-free products
    • Meat and Seafood: Offers a wide range of fresh meat and seafood choices
    • Bakery: Freshly baked bread, pastries, and cakes
  9. 9
    10
    votes

    Nosh Food Market

    Clinton Beuvink
    Nosh Food Market is a premium supermarket chain that offers a range of high-quality products, including organic and gluten-free options. The brand has five stores in Auckland and is popular among shoppers who prioritize health and wellness.
    Nosh Food Market is a popular supermarket in New Zealand that focuses on offering premium quality products. It provides a unique shopping experience by combining elements of a traditional grocery store with the variety and specialty of a food market. Nosh aims to provide customers with a wide range of high-quality, locally sourced, and artisanal products.
    • Location: Multiple locations across New Zealand
    • Product Range: Extensive selection of gourmet, organic, and specialty foods
    • Freshness: Emphasis on fresh produce and perishables
    • Local Focus: Promotes and supports local suppliers and producers
    • Café and Deli: On-site café and deli offering ready-to-eat meals and snacks
  10. 10
    3
    votes
    Moore Wilson's is a gourmet food store that offers a wide range of artisanal products, including fresh local produce, meat, cheese, and wine. The brand has two stores in Wellington and is popular among foodies and culinary enthusiasts.

Missing your favorite supermarket?

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Ranking factors for popular supermarket

  1. Market share
    This metric determines the percentage of the market that a particular supermarket holds. The higher the market share, the more popular the supermarket is among consumers.
  2. Customer satisfaction
    The level of satisfaction among customers is an important factor to consider. Customers tend to show loyalty towards supermarkets that provide an excellent shopping experience.
  3. Price competitiveness
    The cost of items at a supermarket can have a significant impact on its popularity. Consumers prefer the supermarket that offers the best value for money.
  4. Range and quality of products
    People choose their supermarket based on the variety and quality of products provided. If a supermarket has a broad range of products of good quality, it will attract more customers.
  5. Convenient location
    The location of a supermarket plays a crucial role in its popularity. Consumers tend to choose a supermarket that is close to them, making it easier and more convenient to shop.
  6. Delivery and online services
    In recent times, delivery and online services have become essential factors in determining a supermarket's popularity. Supermarkets that offer these services tend to be more popular among consumers who prefer to shop from the comfort of their homes.

About this ranking

This is a community-based ranking of the most popular supermarket in NZ. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or supermarket is missing, feel free to help improve the ranking!

Statistics

  • 4092 views
  • 184 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each supermarket once every 24 hours. The rank of each supermarket is then calculated from the weighted sum of all up and down votes.

More information on most popular supermarket in nz

New Zealand is a country with a thriving supermarket industry, offering a wide range of options for consumers to choose from. With a population of over 5 million people, there are plenty of preferences and opinions when it comes to selecting the most popular supermarket in the country. From small, locally-owned stores to large international chains, the competition is fierce. However, through extensive research and analysis, we have determined which supermarket reigns supreme as the most popular choice among Kiwis. Keep reading to find out which store claims the top spot in New Zealand's supermarket industry.

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