The Most Popular Aftershave in the UK, Ranked

Choose the aftershave you think is the most popular!

Author: Gregor Krambs
Updated on Jun 5, 2024 06:38
Choosing the right aftershave can be a daunting task, given the array of scents and formulas available. It's helpful to have a sense of which products are crowd favorites, especially when these choices are shaped by a large community of users. Such a ranking can simplify your decision-making process by highlighting top picks, based on the experiences of many. This list of popular aftershaves in the UK is continually updated with votes from users like you. By participating, you not only get to see which products are currently leading in preferences but also contribute to guiding others. Your vote matters in molding a useful resource for anyone looking to either discover a new favorite or see how others perceive their chosen scents.

What Is the Most Popular Aftershave in the UK?

  1. 1

    Old Spice

    A classic aftershave known for its distinctive, masculine scent and long-standing popularity.
    • Origin: United States
    • Introduced: 1937
  2. 2

    Aqua Velva Ice Blue

    An American classic with a cool, refreshing scent that leaves skin feeling invigorated.
    • Introduced: 1917
    • Scent: Fresh
  3. 3

    The Body Shop Maca Root & Aloe Softening Shaving Cream

    A vegan-friendly option that softens skin and stubble, making shaving smoother and less irritating.
    • Vegan: Yes
    • Benefit: Softening
  4. 4

    NIVEA MEN Sensitive Post Shave Balm

    Designed for sensitive skin, this balm soothes and moisturizes skin after shaving.
    • Skin Type: Sensitive
    • Benefit: Soothing
  5. 5

    Proraso Green Refreshing and Toning

    An Italian classic, this refreshing and toning aftershave is known for its invigorating properties.
    • Origin: Italy
    • Benefit: Refreshing
  6. 6

    Calvin Klein Obsession for Men

    A powerful, masculine fragrance with notes of mandarin, spice, and musk.
    • Introduced: 1986
    • Scent: Spicy
  7. 7

    Davidoff Cool Water

    A fresh and sharp, simple and very masculine scent that offers a calm yet invigorating sensation.
    • Introduced: 1988
    • Type: Aftershave
  8. 8

    Brut Original

    A timeless aftershave with a strong, masculine fragrance, popular since its introduction.
    • Introduced: 1964
    • Scent: Masculine
  9. 9

    Gillette Series Cool Wave

    A refreshing aftershave with a clean, crisp fragrance that invigorates the skin.
    • Brand: Gillette
    • Type: Aftershave
  10. 10

    L'Oréal Paris Men Expert Hydra Energetic

    A skincare aftershave balm designed to fight the signs of fatigue and soothe the skin after shaving.
    • Brand: L'Oréal Paris
    • Benefit: Soothing

Missing your favorite aftershave?

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About this ranking

This is a community-based ranking of the most popular aftershave in the UK. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Aftershave is missing, feel free to help improve the ranking!


  • 77 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each Aftershave once every 24 hours. The rank of each Aftershave is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Aftershave in the UK

Old Spice
Rank #1 for the most popular aftershave in the UK: Old Spice (Source)
Aftershave has long been a staple in men's grooming routines. Its origins date back to ancient times when men used various concoctions to soothe their skin after shaving. Over the years, the formulation and purpose of aftershave have evolved, making it an essential product in many households.

In the UK, the popularity of aftershave soared in the mid-20th century. This period saw a boom in personal grooming products for men. The market expanded, offering a wide range of scents and formulations. Aftershave became more than just a skincare product; it turned into a statement of personal style.

Most aftershaves contain a mix of alcohol, water, and fragrance. The alcohol acts as an antiseptic, helping to prevent infections from small cuts caused by shaving. It also tightens the skin, giving a refreshing sensation. The fragrance leaves a pleasant scent that can last for hours. Some modern aftershaves also include moisturizing agents to soothe and hydrate the skin.

The rise of celebrity endorsements and advertising in the 1960s and 1970s played a significant role in popularizing aftershave. Television commercials and print ads featured well-known personalities, making aftershave a desirable product. This trend continues today, with many brands using famous faces to promote their products.

In recent years, there has been a shift towards more natural and organic ingredients in aftershaves. Consumers are becoming more conscious of what they apply to their skin. This has led to the development of aftershaves free from synthetic chemicals and artificial fragrances. These products often use essential oils and plant-based ingredients, appealing to those with sensitive skin or allergies.

The UK market for aftershave remains robust. Men of all ages use it, from teenagers experiencing their first shave to older gentlemen who have been using it for decades. The variety of scents available means there is something for everyone, whether they prefer a light, fresh fragrance or a deep, musky aroma.

Online shopping has also made aftershave more accessible. Consumers can read reviews, compare prices, and choose from a wider range of products than ever before. Subscription services and sample boxes have become popular, allowing men to try different aftershaves without committing to a full-sized bottle.

Despite changes in trends and formulations, the core purpose of aftershave remains the same. It soothes the skin, provides a pleasant scent, and completes the shaving routine. The enduring popularity of aftershave in the UK is a testament to its effectiveness and appeal.

In conclusion, aftershave has a rich history and continues to be a key part of men's grooming. Its evolution reflects broader changes in consumer preferences and advancements in skincare technology. Whether traditional or modern, aftershave remains a beloved product in the UK, cherished for its ability to refresh and protect the skin.

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