The Most Popular Deodorant Brands, Ranked

Choose the deodorant brands you think is the most popular!

Author: Gregor Krambs
Updated on May 15, 2024 06:15
Choosing the right deodorant is more than just picking a scent; it's about finding a formula that offers good protection and matches your skin type. With a myriad of options on the market, deciding on one can be overwhelming. Hence, a reliable ranking of popular brands can be invaluable in providing a starting point for selection. By participating in the voting process on this site, users contribute to a live, crowd-sourced ranking that reflects real-world preferences and experiences. This ongoing feedback helps others in making informed decisions while fostering a community around shared insights and experiences. Your voice matters here, and each vote helps refine the guidance for those searching for their ideal product.

What Are the Most Popular Deodorant Brands?

  1. 1


    Dove is a personal care brand owned by Unilever, known for its gentle formulas and moisturizing properties.
    • Founded: 1957
    • Known For: Moisturizing deodorants
  2. 2

    Old Spice

    Old Spice is an American brand of male grooming products encompassing a variety of deodorants and antiperspirants.
    • Founded: 1937
    • Known For: Distinctive fragrance
  3. 3


    Axe, also known as Lynx in the UK, is a brand of male grooming products, best known for its deodorants and body sprays.
    • Owned By: Unilever
    • Known For: Youthful and edgy scents
  4. 4


    Secret is an American brand of antiperspirant/deodorant for women, known for its strong protection against sweat and odor.
    • Founded: 1956
    • Known For: Designed specifically for women
  5. 5


    Degree, known as Sure in the UK, offers a range of high-performance antiperspirants and deodorants.
    • Owned By: Unilever
    • Known For: MotionSense technology
  6. 6


    Nivea is a German personal care brand that produces a wide range of products including deodorants known for their skin compatibility.
    • Founded: 1882
    • Known For: Gentle formulas
  7. 7


    Mitchum is an American brand of antiperspirant and deodorant, known for its effectiveness and long-lasting protection.
    • Owned By: Revlon
    • Known For: Clinical performance
  8. 8

    Arm & Hammer

    Arm & Hammer is an American household brand that uses baking soda as a key ingredient in its deodorants for natural odor neutralization.
    • Founded: 1867
    • Known For: Baking soda based deodorants
  9. 9


    Gillette is an American brand well-known for its razors and shaving products, but also offers a line of high-performance antiperspirants and deodorants.
    • Founded: 1901
    • Known For: Advanced protection
  10. 10


    Rexona, known as Sure in the UK and Degree in the US, offers a range of antiperspirants and deodorants known for their MotionSense technology.
    • Owned By: Unilever
    • Known For: Motion activated protection

Missing your favorite deodorant brands?

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About this ranking

This is a community-based ranking of the most popular deodorant brands. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Deodorant brand is missing, feel free to help improve the ranking!


  • 174 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each Deodorant brand once every 24 hours. The rank of each Deodorant brand is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Deodorant Brands

Rank #1 for the most popular deodorant brands: Dove (Source)
Deodorants have become a staple in daily hygiene routines. They help control body odor, making people feel fresh and confident. The market for these products is vast, with many brands competing for consumer attention. Each brand has its own approach to tackling body odor, offering a range of products to suit different needs.

Some brands focus on natural ingredients. They avoid chemicals like aluminum, parabens, and synthetic fragrances. These products appeal to those who are conscious about what they put on their bodies. They often use essential oils and plant extracts to mask odors. These brands market themselves as healthier alternatives to traditional deodorants.

Other brands emphasize long-lasting protection. They promise to keep users odor-free for 24 hours or more. These products often contain strong antiperspirants. They work by blocking sweat glands, reducing moisture and odor. These brands are popular among people with active lifestyles. They target athletes and those who spend long hours outdoors or in physically demanding jobs.

Some brands cater to sensitive skin. They create formulas that are gentle and hypoallergenic. These products avoid irritants and focus on soothing ingredients. They often include moisturizing agents to prevent dryness and irritation. These brands appeal to people who experience discomfort with regular deodorants.

Many brands offer a wide variety of scents. They aim to attract users with appealing fragrances. Some brands create signature scents that become their trademarks. Others offer seasonal or limited-edition scents to keep their product line fresh and exciting. These brands often collaborate with perfumers to develop unique and memorable fragrances.

Some brands use innovative packaging. They offer products in sticks, sprays, roll-ons, and creams. They aim to provide convenience and ease of use. Some brands focus on eco-friendly packaging. They use recyclable materials or offer refillable containers. These brands appeal to environmentally conscious consumers.

Pricing also varies among brands. Some offer budget-friendly options. They target consumers looking for basic, affordable deodorants. Others position themselves as premium brands. They use high-quality ingredients and sophisticated packaging. These brands appeal to consumers willing to pay more for perceived quality and luxury.

Marketing strategies differ as well. Some brands rely on celebrity endorsements. They use famous faces to promote their products. Others focus on social media influencers. They engage with younger audiences through platforms like Instagram and TikTok. Some brands emphasize scientific research. They highlight studies and clinical trials to prove their effectiveness. Others focus on lifestyle branding. They create a sense of community and shared values among their users.

In a crowded market, each brand strives to stand out. They use various strategies to attract and retain customers. Whether through natural ingredients, long-lasting protection, gentle formulas, appealing scents, innovative packaging, or effective marketing, each brand seeks to carve out its niche. Consumers benefit from this competition. They have a wide range of options to choose from, ensuring they can find a product that meets their specific needs and preferences.

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