The Most Popular Deodorant Brands, Ranked

Choose the deodorant brands you think is the most popular!

Author: Gregor Krambs
Updated on Apr 17, 2024 06:16
In today's busy and health-conscious world, choosing the right deodorant is more than just a matter of personal hygiene; it's a lifestyle choice. With so many products on the market, identifying which brand meets both your health and aromatic preferences can be overwhelming. That's why having a clear, user-generated ranking of the most popular brands can be incredibly helpful. This list not only simplifies your decision-making process by showing you which brands are currently preferred by others, but it also encourages you to cast your vote and influence the rankings. Your input helps ensure that the list stays accurate and relevant to users like you, who value both effectiveness and user opinions when selecting a personal care product.

What Are the Most Popular Deodorant Brands?

  1. 1
    69
    votes
    Known for its gentle formula and long-lasting protection, Dove is a popular choice for both men and women. It offers a range of scents and variations, including unscented options.
    Dove is a popular deodorant brand that offers long-lasting protection and a gentle formula that is suitable for all skin types. It is known for its moisturizing properties, leaving the underarms feeling soft and smooth. The refreshing scents offered by Dove deodorants help to keep you feeling fresh throughout the day.
    • Long-lasting protection: Yes
    • Gentle formula: Yes
    • Suitable for all skin types: Yes
    • Moisturizing properties: Yes
    • Leaves underarms soft and smooth: Yes
  2. 2
    15
    votes
    Degree is a popular deodorant brand known for its strong and long-lasting protection. It offers a variety of scents and formulations, including antiperspirants and clinical-strength options.
    Degree is a popular deodorant brand known for its long-lasting protection against sweat and body odor. It is designed to keep you feeling fresh and confident throughout the day, even during intense physical activities.
    • Antiperspirant Protection: Provides effective antiperspirant protection against sweat
    • Long-lasting Fragrance: Offers a long-lasting, refreshing fragrance
    • MotionSense Technology: Activated by movement to release bursts of freshness
    • 48-Hour Protection: Provides 48-hour protection against odor and wetness
    • Quick-drying Formula: Dries quickly and leaves no residue
  3. 3
    31
    votes
    Old Spice is a popular men's deodorant brand that offers a range of scents and formulations, including antiperspirants and body washes. It is known for its classic, masculine scent and long-lasting protection.
    Old Spice is a well-known deodorant brand that offers a range of products for both men and women. It is widely recognized for its distinctive scent and effective odor protection. Old Spice deodorants are designed to keep users feeling fresh and confident throughout the day. The brand has a long-standing history and has been a popular choice among consumers for generations.
    • Long-lasting odor protection: Yes
    • Sweat control: Yes
    • Scent: Distinctive and refreshing
    • Gender: Men
    • Fragrance type: Masculine
    Old Spice in other rankings
  4. 4
    20
    votes
    Secret is a popular women's deodorant brand known for its gentle formula and long-lasting protection. It offers a variety of scents and formulations, including antiperspirants and clinical-strength options.
    Secret is a well-known deodorant brand that has been trusted by millions of people for its long-lasting odor protection. It offers a wide range of products catering to different needs and preferences. Secret deodorants are specially formulated to keep you fresh and confident throughout the day, even in the most challenging situations.
    • Long-lasting protection: Provides up to 48 hours of odor protection
    • Gentle on skin: Formulated with ingredients that are kind to the skin
    • Variety of scents: Available in a wide range of pleasing fragrances
    • Invisible application: Goes on clear and leaves no white marks
    • Smooth glide: Offers a smooth and easy application
  5. 5
    20
    votes

    Axe

    Axe is a popular men's deodorant brand known for its unique scents and advertising campaigns. It offers a range of formulations, including body sprays and antiperspirants.
    Axe is a well-known deodorant brand that offers a wide range of scented sprays and antiperspirant sticks for men. It is designed to provide long-lasting freshness and control odor effectively throughout the day. Known for its bold and masculine fragrances, Axe has gained popularity among young adults and teenagers for its unique marketing campaigns and distinctive packaging.
    • Product Type: Deodorant
    • Target Audience: Men
    • Fragrance Options: Multiple options available
    • Form: Spray and stick
    • Antiperspirant: Yes
  6. 6
    16
    votes

    Speed Stick

    Colgate-Palmolive Company
    Speed Stick is a popular men's deodorant brand known for its strong and long-lasting protection. It offers a range of scents and formulations, including antiperspirants and clinical-strength options.
    Speed Stick is a well-known deodorant brand that offers long-lasting protection against sweat and odor. It keeps you feeling fresh and confident throughout the day, thanks to its advanced formula. The Speed Stick brand is committed to providing effective antiperspirant solutions for both men and women.
    • Scent: Various options available
    • Size: Regular and travel-sized
    • Application: Solid stick
    • Gender: Both men and women
    • Duration: 24-hour protection
  7. 7
    6
    votes
    Mitchum is a popular deodorant brand known for its clinical-strength formulations and long-lasting protection. It offers a variety of scents and antiperspirants.
    Mitchum is a well-known deodorant brand that offers long-lasting and effective odor protection. It is specifically designed to control perspiration and keep the underarm area dry throughout the day. The formulation is known for its strong anti-perspirant properties, making it a popular choice for those who struggle with excessive sweating. Mitchum deodorant is available in various forms such as roll-ons, sticks, and sprays, allowing users to choose their preferred application method.
    • Long-lasting protection: Yes
    • Anti-perspirant: Yes
    • Various forms available (roll-ons, sticks, sprays): Yes
    • Controls perspiration: Yes
    • Keeps underarms dry: Yes
  8. 8
    6
    votes
    Suave is a popular deodorant brand known for its affordable prices and gentle formulas. It offers a range of formulations, including antiperspirants and clinical-strength options.
    Suave is a popular deodorant brand known for its reliable and affordable products. It offers long-lasting freshness and effective odor protection, making it a preferred choice for many consumers.
    • Scent Options: Multiple
    • Antiperspirant: Yes
    • Deodorant Type: Stick
    • Gentle on Skin: Yes
    • Aluminum-Free: No
  9. 9
    11
    votes

    Tom's of Maine

    Tom Chappell
    Tom's of Maine is a popular natural deodorant brand known for its gentle formulas and eco-friendly packaging. It offers a range of scents and formulations, including aluminum-free options.
    Tom's of Maine is a popular deodorant brand known for its natural and environmentally friendly products. It offers a range of deodorants that are free from aluminum, artificial fragrances, and other harsh chemicals. The brand is committed to using ingredients derived from nature and promoting sustainability.
    • Aluminum-free: Yes
    • Artificial Fragrance-free: Yes
    • Chemical-free: No harsh chemicals
    • Natural Ingredients: Yes
    • Environmentally friendly: Yes
    Tom's of Maine in other rankings
  10. 10
    8
    votes
    Nivea is a popular deodorant brand known for its gentle formulas and long-lasting protection. It offers a range of scents and formulations, including antiperspirants and roll-ons.
    Nivea is a well-known brand that specializes in personal care products, including deodorants. The brand offers a range of deodorants that provide effective protection against odor and moisture, keeping you fresh throughout the day.
    • Range of Varieties: Nivea offers a wide range of deodorant variations, including roll-ons, sprays, sticks, and aerosols.
    • Long-lasting Protection: The deodorants are formulated to provide long-lasting protection against body odor and sweat.
    • Skin-friendly Formulas: Nivea deodorants are known for their skin-friendly formulas that are gentle on the skin.
    • Moisturizing Effect: Some Nivea deodorants contain moisturizing ingredients to keep the underarm skin hydrated.
    • Scent Options: There is a variety of scent options available, catering to different preferences.

Missing your favorite deodorant brands?

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Discussion

Ranking factors for popular deodorant brands

  1. Market share
    Assess the percentage of the market that each deodorant brand occupies. This will give an idea of its popularity among consumers.
  2. Sales volume and revenue
    Analyze the total sales volume and revenue generated by each brand. Higher sales and revenue generally indicate higher popularity.
  3. Consumer reviews and ratings
    Evaluate consumer feedback on various platforms, such as online shopping sites, review websites, and social media. High ratings and positive reviews suggest that a brand is well-liked.
  4. Brand reputation and recognition
    Gauging a brand's reputation and recognition in the market is essential for understanding its popularity. This can be achieved through surveys and polls, as well as analyzing the brand's presence in advertisements and endorsements.
  5. Product variety and innovations
    Assess the range of products and the innovations each brand has introduced to the market. A wide range of products and innovative solutions may contribute to the brand's popularity.
  6. Ingredients and formulation
    Review the ingredients used in the deodorant products and the effectiveness of their formulations. Brands that offer high-quality and effective solutions are likely to be more popular.
  7. Packaging and design
    Consider the packaging and design of the deodorant products. Attractive packaging and user-friendly designs can impact a brand's popularity.
  8. Price and affordability
    Analyze the prices of different deodorant products. Brands that offer products at competitive prices and are affordable for a wide range of consumers may be more popular.
  9. Availability and distribution
    Assess the availability and distribution channels of each deodorant brand. Brands that are easily accessible and readily available in various stores and online platforms are likely to be more popular.
  10. Ethical and sustainable practices
    Review the brand's commitment to ethical and sustainable practices, such as cruelty-free production, environmentally-friendly packaging, and fair trade practices. Consumers are becoming increasingly conscious of their choices, and brands that follow ethical practices may become more popular.

About this ranking

This is a community-based ranking of the most popular deodorant brands. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Deodorant brand is missing, feel free to help improve the ranking!

Statistics

  • 3122 views
  • 188 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each Deodorant brand once every 24 hours. The rank of each Deodorant brand is then calculated from the weighted sum of all up and down votes.

More information on most popular deodorant brands

When it comes to personal grooming, deodorant is an essential part of many people's daily routine. Not only does it help to mask unpleasant odors, but it can also provide a feeling of freshness and confidence throughout the day. With so many different deodorant brands available on the market, it can be difficult to know which ones are the most popular. At StrawPoll, we've gathered data from thousands of users to determine the top deodorant brands that people are using and loving. From classic favorites to newer options, our poll results offer valuable insights into the preferences of consumers when it comes to deodorant. So if you're curious about which brands are leading the pack, read on to discover the most popular deodorant brands according to our users.

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