The Most Popular Cracker Brands, Ranked

Choose the cracker brands you think is the most popular!

Author: Gregor Krambs
Updated on Apr 17, 2024 06:16
In the snack world, crackers hold a special place in pantries around the globe. Yet, with so many brands on the shelves, deciding which to choose can be a daunting task. A reliable way to sift through the plethora of options is by consulting a list based on popular vote, revealing not only top favorites but also why they are loved. This interactive and dynamic ranking engages your passion for snackable treats by placing the power of evaluation in your hands. As you participate by voting for your preferred brands, you help shape the list, making it a true reflection of consumer preference. This ensures that the rankings are always current and tailored to real-world tastes.

What Are the Most Popular Cracker Brands?

  1. 1
    54
    votes
    Ritz is a classic cracker brand that has been around since 1934. It is known for its buttery and flaky texture, and is commonly used for cheese and cracker platters.
    Ritz is a popular cracker brand known for its light and crispy texture. These crackers are rectangular in shape and have a golden brown color. They are made from wheat flour and are lightly salted, providing a savory taste. Ritz crackers have a versatile nature, making them suitable for pairing with a variety of toppings or enjoyed on their own.
    • Shape: Rectangular
    • Texture: Light and crispy
    • Color: Golden brown
    • Main Ingredient: Wheat flour
    • Saltiness: Lightly salted
  2. 2
    33
    votes
    Triscuit is a whole-grain cracker brand that is known for its crispy texture and nutty flavor. It is often used as a base for appetizers and dips.
    Triscuit is a popular brand of cracker that has been enjoyed by consumers for over a century. These square-shaped crackers are known for their distinctive woven texture, which provides a satisfying crunch with every bite. Triscuit crackers are often enjoyed on their own as a snack, or paired with various toppings and spreads for added flavor.
    • Shape: Square
    • Texture: Woven
    • Crunchiness: Satisfying
    • Versatility: Pairs well with toppings and spreads
    • Variety: Available in multiple flavors
  3. 3
    23
    votes
    Wheat Thins
    Famartin · CC BY-SA 4.0

    Wheat Thins

    Nabisco
    Wheat Thins is a thin and crispy cracker brand that is made from whole wheat flour. It is known for its slightly sweet and salty taste, and is often used as a snack or with cheese.
    Wheat Thins are a popular brand of crackers known for their crunchy texture and nutty flavor. They are made from whole grain wheat, making them a healthier option for snacking. Wheat Thins were created by Nabisco, a well-known American food company. The brand has become synonymous with their signature square-shaped crackers that have a distinct snap when bitten. Here are some important specs about Wheat Thins:
    • Cracker type: Whole grain wheat
    • Texture: Crunchy
    • Flavor: Nutty
    • Shape: Square
    • Biting experience: Distinct snap
    Wheat Thins in other rankings
  4. 4
    20
    votes
    Saltine is a cracker brand that is known for its crispy texture and salty taste. It is often used in soups and stews or as a snack.
    Saltine is a type of cracker that is thin, crisp, and square-shaped. It is known for its characteristic salted flavor and crunchy texture. Saltine crackers are a popular choice for snacking, topping with cheese or spreads, and as a versatile ingredient in various recipes.
    • Shape: Square
    • Texture: Crisp and Crunchy
    • Flavor: Salted
    • Thickness: Thin
    • Size: Approximately 2.25 inches (5.7 cm)
  5. 5
    13
    votes
    Cheez-It is a cheesy cracker brand that is known for its crunchy texture and cheesy flavor. It is often used as a snack or with dips.
    Cheez-It is a popular brand of baked cheese cracker snacks that are known for their crunchy texture and cheesy flavor. These bite-sized crackers are made from real cheese and are loved by people of all ages as a delicious snack option.
    • Flavor: Cheesy
    • Texture: Crunchy
    • Size: Bite-sized
    • Main Ingredient: Real Cheese
    • Calories per Serving: approximately 150
  6. 6
    12
    votes
    Club is a cracker brand that is known for its buttery flavor and flaky texture. It is often used for cheese and cracker platters or as a snack.
    Club is a well-known cracker brand that has been satisfying snack lovers for decades. Its distinctive and addictive flavor makes it a favorite choice for both casual snacking and pairing with your favorite dips and cheeses. The crackers are thin and crispy, with a slightly salty taste that is incredibly satisfying.
    • Flavor: Slightly salty
    • Texture: Thin and crispy
    • Shape: Rectangular
    • Size: Standard cracker size
    • Ingredients: Enriched flour, vegetable oil, salt, sugar, leavening agents
  7. 7
    7
    votes

    Animal Crackers

    Stauffer's Biscuit Company
    Animal Crackers is a cracker brand that is shaped like animals and is often used as a snack for children. It is known for its slightly sweet taste and crunchy texture.
    Animal Crackers are a popular type of cracker snack that is shaped like various animals. These small, bite-sized crackers are enjoyed by both children and adults alike. They have a crisp texture and a mild, slightly sweet flavor, making them a versatile snack that can be enjoyed on their own or paired with other foods. Animal Crackers are often used in lunches, served at parties, or enjoyed as a nostalgic treat.
    • Shape: Various animals
    • Texture: Crisp
    • Flavor: Mild, slightly sweet
    • Size: Small, bite-sized
    • Popularity: High
    Animal Crackers in other rankings
  8. 8
    2
    votes
    Goldfish is a cracker brand that is shaped like fish and is often used as a snack for children. It is known for its cheesy flavor and crispy texture.
    Goldfish is a popular cracker brand known for its distinctive fish-shaped crackers. The crackers are small, crispy, and flavored with a delicious combination of savory ingredients. It was first introduced by Pepperidge Farm, a company known for its wide variety of baked goods and snacks. The Goldfish crackers have become a favorite snack among both children and adults. They are often enjoyed on their own, used as a topping for soups or salads, or served as a fun party treat. The Goldfish brand offers a range of flavors and variations to cater to different tastes and dietary preferences.
    • Shape: Fish-shaped
    • Texture: Crispy
    • Flavors: Multiple flavors available
    • Size: Small
    • Ingredients: Savory blend of ingredients
  9. 9
    9
    votes

    Graham Crackers

    Sylvester Graham
    Graham Crackers are a sweet cracker brand that is often used in desserts, such as s'mores and cheesecake crusts. They are known for their honey and cinnamon flavor and crispy texture.
    Graham Crackers are a type of sweet, crunchy cracker made from whole wheat flour, named after their creator, Sylvester Graham. They have a slightly sweet and nutty flavor with a hint of cinnamon, making them a versatile snack.
    • Flavor: Slightly sweet and nutty with a hint of cinnamon
    • Texture: Crunchy
    • Base Ingredient: Whole wheat flour
    • Shape: Rectangular
    • Size: Typically around 2 inches by 2 inches
    Graham Crackers in other rankings
  10. 10
    8
    votes

    Town House

    Keebler Company
    Town House is a cracker brand that is known for its buttery flavor and flaky texture. It is often used for cheese and cracker platters or as a snack.
    Town House is a well-known brand of crackers that offers a satisfying and flavorful snacking experience. These crackers are crispy and delicious, making them a popular choice among consumers.
    • Flavors: Original, Sea Salt, Rosemary & Olive Oil, Pita Crackers
    • Texture: Crispy, Light, and Crunchy
    • Shape: Rectangular
    • Size: 2 inches by 2 inches
    • Ingredients: Wheat Flour, Vegetable Oil, Sugar, Salt, Leavening Agents

Missing your favorite cracker brands?

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Ranking factors for popular cracker brands

  1. Market share
    Look at the market share of each brand to see which ones have the largest percentage of the cracker market.
  2. Nutritional value
    Research the nutritional content of each brand's crackers to provide consumers with healthy options.
  3. Product availability
    Evaluate the distribution and accessibility of each brand in various retail stores and online platforms.
  4. Marketing and advertising campaigns
    Examine the effectiveness of marketing and advertising efforts by each brand to increase consumer awareness and brand loyalty.
  5. Social media presence
    Assess the social media presence of each cracker brand, including the number of followers, engagement rates, and overall online reputation.
  6. Price
    Compare the prices of each cracker brand to determine which ones offer the best value for money.
  7. Awards and recognition
    Identify any notable awards or accolades that each brand has received, as this can contribute to their popularity.
  8. Environmental and social sustainability
    Consider the sustainability practices of each brand, such as eco-friendly packaging and fair labor practices, as this can be an important factor for some consumers.

About this ranking

This is a community-based ranking of the most popular cracker brands. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!

Statistics

  • 2376 views
  • 184 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.

More information on most popular cracker brands

Crackers are a popular snack enjoyed by people of all ages. They are versatile and can be eaten on their own or paired with various dips, cheeses, or spreads. With so many brands and varieties available, it can be challenging to determine which cracker brand is the most popular. At StrawPoll, we've conducted extensive research and compiled a list of the most popular cracker brands based on our users' votes. From classic brands like Ritz and Saltine to artisanal options like Blue Diamond and Mary's Gone Crackers, there's something for everyone on this list. So, grab a box of your favorite crackers and let's dive into the world of the most popular cracker brands.

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