The Most Popular Clothing Brands: A Ranking of Fashion Favorites

Choose the clothing brands you think is the most popular!

Author: Gregor Krambs
Updated on Apr 10, 2024 06:16
Welcome to StrawPoll, where your opinions matter and shape the rankings of the most sought-after topics! Today, we're inviting you to dive into the world of fashion and help us create the ultimate ranking of the most popular clothing brands. From luxury labels to streetwear sensations, we've got thousands of polls and options for you to explore, vote for your favorite, and even suggest a missing brand that deserves a spot in the spotlight. So, fashionistas and trendsetters, it's time to make your mark! Cast your vote, share your thoughts, and let's unravel the fabric of fashion together as we stitch together the most definitive list of the world's top clothing brands. Don't miss out on this exciting opportunity to let your style speak for itself – click further and start shaping the fashion world, one vote at a time!

What Are the Most Popular Clothing Brands?

  1. 1
    55
    votes
    Known for its innovative designs and high-quality sportswear, Nike is one of the most popular clothing brands in the world. It has a wide range of products, from sneakers to athletic wear, and is a favorite among athletes and sports enthusiasts.
    Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and marketing of footwear, apparel, equipment, accessories, and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment.
    • Founded: January 25, 1964
    • Headquarters: Beaverton, Oregon, United States
    • Industry: Sportswear, Athletics Equipment, Accessories
    • Products: Footwear, Apparel, Sports Equipment, Accessories
    • Revenue: US $37.4 billion (2020)
  2. 2
    24
    votes
    Another popular sportswear brand, Adidas is known for its iconic three-stripe logo and comfortable yet stylish clothing. It has a wide range of products, from sneakers to hoodies, and is a favorite among fashion-conscious consumers.
    Adidas is a global sportswear brand known for its stylish and performance-oriented athletic apparel, footwear, and accessories. It was founded in 1949 by Adolf Dassler, commonly known as Adi Dassler, in Germany. Adidas has become one of the leading sportswear companies globally, with a strong presence in various sports and lifestyle markets. The brand is recognized for its iconic three-stripe logo and its commitment to innovation and sustainability.
    • Year Founded: 1949
    • Headquarters: Herzogenaurach, Germany
    • Product Categories: Apparel, Footwear, Accessories
    • Sports Focus: Athletics, Soccer, Basketball, Running, Tennis, etc.
    • Market Presence: Global
  3. 3
    13
    votes
    A classic denim brand, Levi's has been around for over 150 years and is known for its durable and stylish jeans. It has a wide range of products, from classic 501s to trendy high-waisted styles, and is popular among people of all ages.
    Levi's is a well-known clothing brand that specializes in denim jeans and other casual apparel. It has gained popularity for its high-quality products, timeless designs, and iconic status within the fashion industry. Levi's caters to a wide range of consumers and offers various styles, fits, and finishes to suit different preferences.
    • Year Established: 1853
    • Headquarters: San Francisco, California, United States
    • Product Focus: Denim jeans and casual apparel
    • Signature Features: Arcuate stitching on back pockets, rivets for durability
    • Iconic Product: Levi's 501 Original Fit Jeans
  4. 4
    10
    votes

    H&M

    A fast-fashion brand known for its affordable prices and trendy designs, H&M has become a go-to destination for fashion-forward consumers. It has a wide range of products, from clothing to accessories, and is popular among young adults.
    H&M, short for Hennes & Mauritz, is a popular Swedish multinational clothing brand known for its fast fashion offerings. It was founded in 1947 by Erling Persson and is headquartered in Stockholm, Sweden. H&M offers a wide range of affordable and on-trend clothing, accessories, and home decor items for men, women, and children. Here are ten important specifications about H&M:
    • Year Founded: 1947
    • Headquarters: Stockholm, Sweden
    • Type: Public
    • Number of Stores: over 5,000
    • Market Presence: Global
  5. 5
    19
    votes
    Another fast-fashion brand, Zara is known for its trendy and affordable designs that are always on-trend. It has a wide range of products, from clothing to shoes, and is popular among fashion-conscious consumers.
    Zara is a Spanish clothing and accessories retailer known for its fast-fashion approach. It offers trendy and affordable clothing for men, women, and children. With over 2,000 stores worldwide, Zara is a global brand that caters to fashion-conscious consumers.
    • Headquarters: Arteijo, Spain
    • Founded: 1974
    • Product Range: Clothing, accessories, shoes
    • Target Audience: Men, Women, Children
    • Store Count: 2,000+
  6. 6
    10
    votes
    A luxury fashion brand known for its high-end designs and iconic logo, Gucci is a favorite among the fashion elite. It has a wide range of products, from clothing to accessories, and is popular among people who want to make a statement with their fashion choices.
  7. 7
    5
    votes
    Calvin Klein
    Mk2010 · CC BY-SA 3.0

    Calvin Klein

    Calvin Klein
    A classic American brand known for its minimalistic and stylish designs, Calvin Klein is a favorite among people who appreciate simplicity and quality. It has a wide range of products, from underwear to clothing, and is popular among people of all ages.
    Calvin Klein is a globally recognized fashion brand known for its modern, minimalist designs. Founded by American fashion designer Calvin Klein in 1968, the brand has become synonymous with luxury, sophistication, and iconic underwear and denim collections. The Calvin Klein brand represents a refined aesthetic that combines timeless elegance with contemporary trends.
    • Year founded: 1968
    • Founder: Calvin Klein
    • Headquarters: New York City, United States
    • Product range: Apparel, accessories, fragrance, underwear, denim
    • Signature styles: Minimalist, sleek, clean lines
    Calvin Klein in other rankings
  8. 8
    2
    votes
    Tommy Hilfiger
    Graf Foto · CC BY-SA 3.0

    Tommy Hilfiger

    Tommy Hilfiger
    Another classic American brand, Tommy Hilfiger is known for its preppy and stylish designs that are loved by people all over the world. It has a wide range of products, from clothing to accessories, and is popular among people who appreciate traditional yet modern fashion.
    Tommy Hilfiger is a renowned American clothing brand known for its classic, preppy designs. Founded by Tommy Hilfiger in 1985, the brand has become synonymous with high-quality, stylish clothing and accessories. The brand's signature aesthetic combines traditional American influences with a modern twist.
    • Year Founded: 1985
    • Headquarters: Amsterdam, Netherlands
    • Products: Clothing, footwear, accessories
    • Target Market: Men, women, and children
    • Style: Classic, preppy
    Tommy Hilfiger in other rankings
  9. 9
    5
    votes
    Ralph Lauren
    Arnaldo Anaya-Lucca · CC BY-SA 3.0

    Ralph Lauren

    Ralph Lauren Corporation
    A luxury fashion brand known for its high-quality designs and iconic polo logo, Ralph Lauren is a favorite among the fashion elite. It has a wide range of products, from clothing to accessories, and is popular among people who want to make a statement with their fashion choices.
    Ralph Lauren is a renowned American fashion brand known for its classic and sophisticated clothing. It offers a wide range of products, including clothing, accessories, fragrances, and home furnishings.
    • Year Established: 1967
    • Headquarters: New York City, United States
    • Founder: Ralph Lauren
    • Signature Style: Preppy and elegant
    • Logo: Polo player on a horse
    Ralph Lauren in other rankings
  10. 10
    8
    votes
    Forever 21
    Raysonho @ Open Grid Scheduler / Scalable Grid Engine · CC0

    Forever 21

    Do Won and Jin Sook Chang
    A fast-fashion brand known for its trendy and affordable designs, Forever 21 is a favorite among young adults who want to stay on-trend without breaking the bank. It has a wide range of products, from clothing to accessories, and is popular among people who like to experiment with their fashion choices.
    Forever 21 is a popular clothing brand known for its trendy and affordable fashion. It was established in 1984 by Do Won and Jin Sook Chang. The brand provides a wide range of clothing items and accessories for both men and women.
    • Year Established: 1984
    • Target Audience: Men and Women
    • Fashion Style: Trendy and Affordable
    • Product Range: Clothing and Accessories
    • Global Presence: Multiple countries worldwide
    Forever 21 in other rankings

Missing your favorite clothing brands?

Graphs
Discussion

Ranking factors for popular clothing brands

  1. Brand value and recognition
    The popularity of a clothing brand is often measured by its brand value and recognition worldwide. This means considering the brand's reputation, loyalty, and awareness among customers.
  2. Market share
    Consider the brand's market share, which represents the percentage of total sales within the industry. A higher market share is an indication of the brand's popularity among customers.
  3. Revenue and sales
    The revenue and sales generated by a brand are also key indicators of its popularity. Higher revenue and sales mean that more people are purchasing the brand's products, which could indicate a higher degree of popularity.
  4. Social media presence and engagement
    A strong social media presence can signify a popular clothing brand. Measure the brand's social media followers, likes, shares, and comments to gauge the level of engagement and popularity among customers.
  5. Celebrity endorsements and collaborations
    Brands that collaborate with celebrities or have celebrity endorsements tend to have a higher degree of popularity, as customers often associate the celebrity's image and likability with the brand.
  6. Fashion events and industry accolades
    Participation in major fashion events and receiving awards and recognition in the industry may also indicate a popular and influential clothing brand.
  7. Retail presence
    A widespread and robust retail presence, including brick-and-mortar stores and e-commerce platforms, can also signify popularity. Consumers should have easy access to the brand's products both in-store and online.
  8. Product quality and innovation
    A popular clothing brand is often known for its high-quality products and innovative designs. Consider the brand's overall product quality and how it continues to evolve and adapt to new trends in the fashion industry.
  9. Customer reviews and ratings
    Analyze customer reviews and ratings on platforms like Google, Yelp, and social media to assess overall customer satisfaction and determine the popularity of a clothing brand.
  10. Sustainability and ethical practices
    Consumers are increasingly prioritizing sustainable and ethically-made products. Clothing brands that demonstrate a commitment to these values may be more popular among this growing consumer base.

About this ranking

This is a community-based ranking of the most popular clothing brands. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or clothing brand is missing, feel free to help improve the ranking!

Statistics

  • 2171 views
  • 151 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each clothing brand once every 24 hours. The rank of each clothing brand is then calculated from the weighted sum of all up and down votes.

More information on most popular clothing brands

Clothing is an essential part of our lives, and we all have our favorite brands that we swear by. From high-end luxury labels to affordable fast fashion, there are countless clothing brands out there catering to different styles, budgets, and preferences. With so many options to choose from, it can be challenging to determine which brands are the most popular amongst consumers. That's where StrawPoll comes in. Our platform hosts thousands of user-generated polls and rankings, allowing us to gather insights into the most popular clothing brands. In this article, we'll be highlighting some of the top brands that our users have voted for, giving you a glimpse into what's currently trending in the fashion world.

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