The Most Popular Underwear Brand, Ranked

Choose the underwear brand you think is the most popular!

Author: Gregor Krambs
Updated on May 4, 2024 06:52
Choosing the right underwear can be surprisingly complex. With so many brands on the market, each promising comfort, durability, and style, it can be hard to know where to start. That's why a community-driven ranking can be incredibly helpful. It aggregates personal experiences and preferences into a comprehensive guide. By participating in these rankings, you not only get to see which brands are currently leading in popularity but also contribute to the community by casting your own vote. This not only ensures that the rankings reflect the latest trends but also helps others make more informed choices when selecting their next pair of underwear.

What Is the Most Popular Underwear Brand?

  1. 1
    75
    votes
    Calvin Klein
    Mk2010 · CC BY-SA 3.0

    Calvin Klein

    Calvin Klein
    Calvin Klein is a well-known brand that is famous for its iconic logo waistband and comfortable cotton fabric. The brand has a wide range of products, including briefs, boxers, and boxer briefs. Calvin Klein's underwear is popular among men and women of all ages.
    Calvin Klein is a globally recognized fashion brand known for its modern, minimalist designs. Founded by American fashion designer Calvin Klein in 1968, the brand has become synonymous with luxury, sophistication, and iconic underwear and denim collections. The Calvin Klein brand represents a refined aesthetic that combines timeless elegance with contemporary trends.
    • Year founded: 1968
    • Founder: Calvin Klein
    • Headquarters: New York City, United States
    • Product range: Apparel, accessories, fragrance, underwear, denim
    • Signature styles: Minimalist, sleek, clean lines
    Calvin Klein in other rankings
  2. 2
    34
    votes
    Hanes is one of the most popular and trusted underwear brands in the world. The brand is known for its quality, comfort, and affordability. Hanes offers a wide range of products for men, women, and children, including briefs, boxers, and panties.
    Hanes is a popular sock brand known for its comfort and durability. These socks are crafted using high-quality materials and innovative construction techniques to provide the utmost comfort for your feet. Hanes socks are designed with a combination of softness, cushioning, and breathability, making them perfect for everyday wear.
    • Material: Made from a blend of cotton, polyester, and spandex
    • Comfort Toe Seam: Provides a seamless feel and reduces irritation
    • Cushioned Footbed: Offers extra support and impact absorption
    • Moisture-Wicking: Keeps feet dry and comfortable by quickly moving moisture away
    • Arch Support: Provides arch stability and reduces foot fatigue
  3. 3
    30
    votes
    Tommy Hilfiger
    Graf Foto · CC BY-SA 3.0

    Tommy Hilfiger

    Tommy Hilfiger
    Tommy Hilfiger is a well-known fashion brand that offers a range of clothing and accessories. The brand's underwear range is popular among men and women for its comfort and style. Tommy Hilfiger's logo waistband is a popular choice among fashion-conscious consumers.
    Tommy Hilfiger is a renowned American clothing brand known for its classic, preppy designs. Founded by Tommy Hilfiger in 1985, the brand has become synonymous with high-quality, stylish clothing and accessories. The brand's signature aesthetic combines traditional American influences with a modern twist.
    • Year Founded: 1985
    • Headquarters: Amsterdam, Netherlands
    • Products: Clothing, footwear, accessories
    • Target Market: Men, women, and children
    • Style: Classic, preppy
    Tommy Hilfiger in other rankings
  4. 4
    20
    votes
    Jockey is a well-known brand that offers a range of underwear products for men and women. The brand is known for its quality, comfort, and durability. Jockey's products are popular among consumers for their innovative designs and features.
    Jockey is a popular underwear brand known for its high-quality and comfortable products. The brand was founded in 1876 by Samuel T. Cooper. Jockey offers a wide range of underwear for men and women, including briefs, boxers, boxer briefs, and panties. Here are ten important specifications about Jockey:
    • Material: Jockey uses soft and breathable fabrics like cotton and microfiber for their underwear.
    • Fit: Jockey underwear is designed to provide a comfortable and supportive fit.
    • Style: Jockey offers various styles including classic, modern, and sporty designs.
    • Waistband: Most Jockey underwear features a durable waistband that stays in place without causing discomfort.
    • Sizes: Jockey offers a wide range of sizes to accommodate different body types.
  5. 5
    19
    votes
    Victoria's Secret
    Etc289 · CC BY-SA 3.0

    Victoria's Secret

    Roy Raymond
    Victoria's Secret is a popular lingerie brand that offers a range of products for women, including panties, bras, and sleepwear. The brand is known for its sexy and stylish designs, and its products are popular among women of all ages.
    Victoria's Secret is a well-known American lingerie and beauty brand that has gained tremendous popularity worldwide. It primarily focuses on women's lingerie, loungewear, and beauty products. The brand is known for its glamorous and sensual aesthetic, often emphasizing lace, satin, and intricate details in their designs. Victoria's Secret has become synonymous with its annual fashion show, where high-profile models showcase the latest lingerie collections on a grand stage. The brand has also expanded its product range to include fragrances, body care, and athletic wear.
    • Founding Year: 1977
    • Headquarters: Columbus, Ohio, USA
    • Parent Company: L Brands
    • Number of Stores: Approximately 1,170
    • Annual Revenue: Over $7 billion (2019)
    Victoria's Secret in other rankings
  6. 6
    10
    votes

    Fruit of the Loom

    Fruit of the Loom, Inc.
    Fruit of the Loom is a popular underwear brand that offers a range of products for men, women, and children. The brand is known for its quality, comfort, and affordability. Fruit of the Loom's products are popular among consumers for their durability and classic designs.
    Fruit of the Loom is a prominent sock brand known for its high-quality and affordable products. It offers a wide range of comfortable and durable socks suitable for various activities and occasions.
    • Material: Cotton blend
    • Size options: Various sizes available
    • Styles: Crew, ankle, no-show, and more
    • Colors: Wide selection of colors
    • Comfort: Soft and cushioned
    Fruit of the Loom in other rankings
  7. 7
    10
    votes

    Under Armour

    Under Armour
    Under Armour is a popular sportswear brand that offers a range of products, including underwear for men and women. The brand's products are known for their moisture-wicking and breathable properties, making them popular among athletes and active individuals.
    Under Armour is a popular backpack brand known for their durable and high-performance backpacks. The brand offers a wide range of backpack options designed to meet the needs of athletes and outdoor enthusiasts. Under Armour backpacks are known for their stylish designs, innovative features, and exceptional quality.
    • Material: Durable polyester or nylon
    • Capacity: Various sizes from 20 to 40 liters
    • Laptop Sleeve: Padded compartment for laptops up to 15 inches
    • Water Resistance: Water-resistant or waterproof coatings
    • Compartments: Multiple compartments and pockets for organization
    Under Armour in other rankings
  8. 8
    5
    votes
    Saxx is a relatively new brand that offers innovative underwear products for men. The brand's products feature a patented BallPark Pouch, which offers support and comfort. Saxx's products are popular among men for their unique design and functionality.
    Saxx is a popular underwear brand known for its innovative design and patented technology that provides unparalleled support and comfort. The brand's mission is to create underwear that allows men to move freely without any restrictions or discomfort. With the focus on incorporating functional features and using high-quality materials, Saxx has gained a loyal following of customers seeking ultimate comfort and performance.
    • BallPark Pouch: A 3D hammock-shaped pouch that provides support and reduces friction.
    • Flat Out Seams: Strategically placed, flatlock seams that offer chafe-free comfort.
    • Moisture-Wicking: Fabric that wicks away moisture and keeps the skin dry and cool.
    • Breathable: Allows airflow to prevent overheating and keeps you comfortable.
    • Anti-Odor: Features an anti-microbial treatment to prevent odors.
  9. 9
    10
    votes

    Emporio Armani

    Giorgio Armani
    Emporio Armani is a high-end fashion brand that offers a range of clothing and accessories, including underwear. The brand's underwear products are popular among fashion-conscious consumers for their stylish designs and premium quality.
    Emporio Armani is a prestigious and globally recognized underwear brand known for its luxury and sophistication. Designed by Giorgio Armani, one of the most influential fashion designers of our time, Emporio Armani underwear combines comfort, style, and high-quality materials to create elegant and contemporary underwear pieces for both men and women.
    • Brand Name: Emporio Armani
    • Founder: Giorgio Armani
    • Launch Year: 1981
    • Product Range: Underwear
    • Target Audience: Men and Women
  10. 10
    8
    votes
    Hugo Boss
    Sowu gvyern · CC BY-SA 4.0

    Hugo Boss

    Hugo Boss
    Hugo Boss is a luxury fashion brand that offers a range of clothing and accessories, including underwear. The brand's underwear products are popular among men for their stylish designs and premium quality.
    Hugo Boss is a popular aftershave in the UK known for its sophisticated and elegant scent. It exudes a combination of fresh and woody notes that leaves a lasting impression.
    • Brand: Hugo Boss
    • Fragrance Type: Aftershave
    • Scent: Fresh and woody
    • Gender: Men
    • Volume: Various options available
    Hugo Boss in other rankings

Missing your favorite underwear brand?

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Discussion

Ranking factors for popular underwear brand

  1. Brand recognition
    The level of brand recognition and awareness is a crucial factor. More recognized and established brands are likely to be considered more popular than those that are less known.
  2. Quality
    The quality of the products is very important, as it is a major factor in customer satisfaction and repeat purchases.
  3. Price
    The price of the products is also a significant factor. Popular brands tend to be more expensive than lesser-known brands, but the price should still be within a reasonable range for the target market.
  4. Style and design
    The style and design of the products is important, as customers are often drawn to brands that offer unique and attractive designs.
  5. Availability
    The availability of the products is also a crucial factor. Popular brands should be widely available in stores and online, making it easy for customers to purchase them.

About this ranking

This is a community-based ranking of the most popular underwear brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or underwear brand is missing, feel free to help improve the ranking!

Statistics

  • 2849 views
  • 210 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each underwear brand once every 24 hours. The rank of each underwear brand is then calculated from the weighted sum of all up and down votes.

More information on most popular underwear brand

Underwear is a necessity that we all need, and choosing the right brand can be a difficult task. With so many options available, it can be overwhelming to decide which brand to go for. However, some brands have managed to stand out from the rest and have become the go-to choice for many people. In this article, we explore the most popular underwear brands and what makes them so desirable. From comfort to style and durability, there are many factors that contribute to the popularity of these brands. So, whether you're looking for something comfortable to wear every day or something sexy for a special occasion, we've got you covered. Let's dive in and find out which brand comes out on top.

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