The Most Popular Backpack Brand, Ranked

Choose the backpack brand you think is the most popular!

Author: Gregor Krambs
Updated on May 29, 2024 06:40
Choosing the right backpack can often feel like a quest, with a diverse selection of brands offering varying features, styles, and prices. Knowing which brand tops the popularity charts can be a useful guide for many shoppers, helping them to make an informed decision based on broader consumer preferences. This insight is particularly valuable for those new to purchasing high-quality backpacks, offering a starting point in their search. Here, users have the opportunity to cast their votes for their preferred backpack brands, contributing to a dynamic ranking that reflects current trends and consumer opinions. This system not only fosters a community of informed buyers but also empowers individuals by making their preferences count. Moreover, the ranking evolves with each vote, ensuring it always mirrors the most recent preferences and opinions among users.

What Is the Most Popular Backpack Brand?

  1. 1


    An American brand of backpacks and collegiate apparel, one of the most popular backpack brands for students.
    • Founded: 1967
    • Headquarters: Alameda, California, United States
  2. 2

    The North Face

    Known for its outdoor products, The North Face offers durable backpacks suitable for hiking and urban use.
    • Founded: 1966
    • Headquarters: Denver, Colorado, United States
  3. 3

    Herschel Supply Co.

    A Canadian company known for its hipster retro-inspired backpacks and accessories.
    • Founded: 2009
    • Headquarters: Vancouver, British Columbia, Canada
  4. 4


    Specializes in high-performance backpacks for outdoor enthusiasts, known for their fit and durability.
    • Founded: 1974
    • Headquarters: Cortez, Colorado, United States
  5. 6


    An American brand that produces outdoor clothing and gear, including a range of eco-friendly backpacks.
    • Founded: 1973
    • Headquarters: Ventura, California, United States
  6. 8


    A German brand specializing in backpacks, sleeping bags, and other outdoor equipment.
    • Founded: 1898
    • Headquarters: Gersthofen, Germany
  7. 9


    A Swedish brand famous for its Kånken backpack, designed for simplicity and functionality.
    • Founded: 1960
    • Headquarters: Örnsköldsvik, Sweden
  8. 10


    Offers premium travel, business, and lifestyle backpacks known for their quality and durability.
    • Founded: 1975
    • Headquarters: South Plainfield, New Jersey, United States

Missing your favorite backpack brand?

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About this ranking

This is a community-based ranking of the most popular backpack brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 157 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.


Additional Information

More about the Most Popular Backpack Brand

Rank #1 for the most popular backpack brand: JanSport (Source)
Backpacks have become essential in daily life. Students, travelers, and professionals use them. They carry books, laptops, and other personal items. The popularity of backpacks has led to the rise of many brands. Some have gained more recognition than others.

A popular backpack brand often starts with a clear focus. They target specific users, such as students or hikers. Their designs meet the needs of these groups. They use durable materials. This ensures the backpack lasts longer. Sturdy zippers and reinforced stitching are common features. These details help the backpack withstand heavy use.

Comfort is another key factor. A well-designed backpack distributes weight evenly. Padded shoulder straps reduce strain on the shoulders. Some backpacks have padded back panels. This adds extra comfort. Adjustable straps allow the user to fit the backpack to their body. This customization improves the overall experience.

Style also plays a role in a backpack brand's popularity. Modern designs appeal to a wide range of users. Some prefer simple, classic looks. Others want bold, trendy designs. A popular brand offers a variety of styles. This ensures they attract different tastes. Color options add to the appeal. Users can choose a backpack that fits their personality.

Functionality is crucial. A popular brand includes multiple compartments. This helps users organize their items. Laptop sleeves are common in many designs. These protect electronic devices. Water bottle pockets are also useful. They keep drinks within easy reach. Some backpacks have hidden pockets. These provide extra security for valuables.

Price is an important consideration. A popular brand offers good value. They balance quality and cost. This makes their backpacks accessible to more people. Sales and promotions help attract new customers. They also keep existing customers loyal.

Marketing plays a big role in a brand's success. Social media campaigns reach a large audience. Influencers often promote these backpacks. This increases their visibility. Positive reviews from users build trust. Word of mouth is powerful. Satisfied customers recommend the brand to others.

Sustainability is becoming more important. Many users look for eco-friendly options. A popular brand often uses recycled materials. They may also have ethical manufacturing practices. This appeals to environmentally conscious consumers.

Customer service is vital. A popular brand offers good support. They handle issues quickly and efficiently. A solid warranty boosts confidence in the product. Users feel secure knowing they can get help if needed.

In summary, the most popular backpack brands excel in several areas. They focus on quality, comfort, style, and functionality. They offer good value and use effective marketing. They also prioritize sustainability and customer service. These factors contribute to their success and popularity.

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