The Most Popular Makeup Brand in France: A Ranking of Consumer Favorites

Choose the makeup brand you think is the most popular!

Author: Gregor Krambs
Updated on Apr 5, 2024 07:19
Welcome to StrawPoll, your ultimate destination for discovering the crème de la crème of makeup brands in France! We have curated a spectacular ranking of the most popular and beloved makeup brands, favored by the chic and stylish French populace. By participating in our poll, you not only get to vote for your favorite brand but also have the opportunity to suggest a missing option that deserves the spotlight. So, mesdames et messieurs, let your inner beauty aficionado shine and help us uncover the quintessential French makeup brand that has captured the hearts of many. Your valuable contribution will not only satiate the curiosity of makeup enthusiasts around the world but also provide invaluable insights to newcomers exploring the enchanting world of French beauty. Vote now and let the magnifique journey begin!

What Is the Most Popular Makeup Brand in France?

  1. 1
    This luxury brand is a classic favorite among French women for its high-quality makeup products.
    Chanel is a French luxury fashion house that creates high-end clothing items, leather goods, accessories, and perfumes. One of the most iconic and recognizable items from Chanel is its line of classic quilted handbags that feature a chain strap and the iconic interlocking CC logo.
    • Material: Lambskin, caviar leather, tweed, exotic skins
    • Hardware: Gold or silver-tone metal
    • Size: Mini, small, medium, large, extra large
    • Color: Black, beige, white, red, navy, pink, and more
    • Closure: Flap with turn-lock or snap closure
  2. 2
    Known for its iconic lipstick shades and innovative makeup technology, Dior is a top choice for French beauty enthusiasts.
    Dior is a luxury fashion brand that offers a range of elegant and sophisticated bags for women. The brand is recognized for its iconic handbags, including the Lady Dior, which is one of the most popular bags in the world.
    • Materials: High-quality leather, canvas, and other luxury materials.
    • Designs: A range of classic and modern designs, including the Lady Dior, the Diorama, and the Book Tote.
    • Hardware: Gold and silver-toned hardware, often adorned with the Dior logo and other embellishments.
    • Colors: A variety of colors to choose from, including black, beige, pink, and red.
    • Sizes: Available in a range of sizes, from small clutches to large totes.
  3. 3
    Yves Saint Laurent
    Reginald gray · Public domain

    Yves Saint Laurent

    Yves Saint Laurent
    YSL is known for its bold and striking makeup products that cater to the modern woman.
    Yves Saint Laurent is a highly renowned luxury brand known for its contemporary and sleek designs. It offers a wide range of products including high-end fashion, accessories, and cosmetics. Yves Saint Laurent products are often associated with luxury, sophistication, and elegance.
    • Founder: Yves Saint Laurent
    • Founded In: 1961
    • Headquarters: Paris, France
    • Parent Company: Kering
    • Signature Style: Edgy and modern designs
    Yves Saint Laurent in other rankings
  4. 4
    This brand is popular in France for its high-quality skincare and makeup products that focus on anti-aging and radiance.
    Lancôme is a renowned French luxury cosmetics and skincare brand. It is known for its high-quality and innovative products that cater to various beauty needs. Lancôme offers a wide range of makeup items, including foundations, lipsticks, mascaras, eyeshadows, and more. The brand is popular for its elegant and sophisticated packaging, and its products are often favored by professionals and beauty enthusiasts alike.
    • Established: 1935
    • Headquarters: Paris, France
    • Parent Company: L'Oréal
    • Product Range: Makeup, skincare, fragrances
    • Global Presence: Available in over 130 countries
  5. 5
    A French brand that has been around for over 180 years, Guerlain is known for its luxurious and timeless makeup products.
    Guerlain is a renowned French luxury perfume and cosmetics brand established in 1828. It is known for its high-quality products that blend traditional craftsmanship with modern innovation. Guerlain offers a wide range of makeup products, including foundations, lipsticks, eyeshadows, and more, all designed to enhance natural beauty.
    • Founded: 1828
    • Headquarters: Paris, France
    • Specialty: Perfumes and cosmetics
    • Flagship Product: Guerlain Météorites Pearls
    • Iconic Fragrance: Shalimar
  6. 6
    This global brand is a favorite in France for its affordable yet high-quality makeup products that cater to a wide range of skin tones and types.
    L'Oréal is a highly popular makeup brand in France known for its wide range of cosmetics and beauty products. It was founded by Eugène Schueller in 1909 and has since become one of the largest and most well-known beauty companies globally.
    • Founded: 1909
    • Country of Origin: France
    • Product Range: Cosmetics and beauty products
    • Global Reach: Presence in over 150 countries
    • Market Share: One of the largest beauty companies
  7. 7
    Clarins is a French brand that is popular for its natural and plant-based makeup products that cater to sensitive skin.
    Clarins is a prominent makeup brand in France known for its high-quality and innovative products. It offers a wide range of cosmetics, skincare, and fragrance items. Clarins is committed to using natural plant extracts and botanical ingredients in their formulations, catering to customers seeking clean and eco-friendly beauty options. The brand is known for its luxurious packaging, elegant designs, and exceptional product performance.
    • Founded: 1954
    • Headquarters: Neuilly-sur-Seine, France
    • Product Range: Cosmetics, Skincare, Fragrance
    • Specialty: Natural Plant Extracts
    • Product Quality: High
  8. 8
    This affordable French brand is known for its fun and playful makeup products that are perfect for everyday wear.
    Bourjois is a well-known and highly respected makeup brand in France. With a rich history spanning over 150 years, Bourjois has established itself as a leader in the cosmetics industry. Known for its high-quality products and innovative formulas, Bourjois offers a wide range of makeup options catering to different skin types and preferences.
    • Range of Products: Foundation, mascara, lipstick, eyeshadow, blush, bronzer, and more
    • Longevity: Known for producing long-lasting makeup products
    • Innovation: Consistently introduces new and unique makeup ideas
    • Quality: Produces high-quality cosmetics
    • Affordability: Offers a range of affordable makeup options
  9. 9
    A global brand, NARS is popular in France for its bold and edgy makeup products that are perfect for creating dramatic looks.
    NARS is a renowned and highly popular cosmetic brand that offers a wide range of high-quality makeup products.
    • Foundation Shades: Offers a diverse selection of foundation shades suitable for various skin tones
    • NARS Orgasm Blush: One of the brand's iconic products, loved for its universally flattering shade
    • Lipstick Range: Extensive collection of lipsticks in various finishes and shades
    • Limited Edition Collections: Regularly releases special limited edition collections in collaboration with renowned artists and designers
    • Matte Lip Pencils: Highly pigmented matte lip pencils with a creamy and long-lasting formula
  10. 10
    A luxury brand that is known for its feminine and elegant makeup products that cater to the modern woman.
    Givenchy is a luxury fashion brand that offers high-end bags made from premium quality materials. The bags are known for their sleek, modern designs and luxurious details.
    • Materials used: Exotic animal skins, leather, and suede
    • Design style: Sleek and modern
    • Signature style: Structured shape, iconic brand logo, and high-quality finishing
    • Product types: Tote bags, shoulder bags, crossbody bags, and clutches
    • Color options: A wide range of colors from classic black and white to bright and bold shades

Missing your favorite makeup brand?


Ranking factors for popular makeup brand

  1. Brand reputation and recognition
    It is essential to consider how well-known and respected the brand is in France. This can be gauged through consumer reviews, social media presence, and industry awards.
  2. Market share
    The brand's market share indicates its popularity and how much of the French market it dominates compared to other competitors.
  3. Product quality
    The quality of the products offered by the brand, including their ingredients, formulations, packaging, and overall performance, is crucial in determining popularity.
  4. Product range and diversity
    A vast and diverse product lineup catering to different consumer needs, preferences, and skin types can contribute to a brand's popularity.
  5. Innovation and trends
    The brand's ability to keep up with the latest beauty trends and consistently introduce innovative products can impact its popularity and customer loyalty.
  6. Marketing and advertising efforts
    Effective marketing strategies and advertising campaigns help raise brand awareness and attract consumers.
  7. Celebrity endorsements and collaborations
    Partnerships with influencers, celebrities, and beauty experts can boost a brand's popularity, credibility, and reach in the French market.
  8. Sustainability and eco-friendliness
    More consumers are now concerned about the environmental impact of their makeup choices. A brand's commitment to sustainable practices and eco-friendly products can contribute to its popularity.
  9. Customer service and overall brand experience
    Positive customer experiences, including product satisfaction and excellent customer service, are essential factors that can impact a makeup brand's popularity in France.

About this ranking

This is a community-based ranking of the most popular makeup brand in France. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 190 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.

More information on most popular makeup brand in france

France is renowned for its beauty industry, with numerous high-end makeup brands originating from the country. The French beauty market is highly competitive, with each brand vying for a top spot in the industry. In recent years, makeup has become increasingly popular in France, with consumers spending more on cosmetics than ever before. With so many brands to choose from, it can be difficult to determine which one is the most popular. That's where StrawPoll comes in - we've gathered data from thousands of users to determine which makeup brand is the most beloved in France. So, without further ado, let's take a look at the results!

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