The Most Popular Lip Balm Brand: Revealing the Top Choice

Choose the lip balm brand you think is the most popular!

Author: Gregor Krambs
Updated on Feb 16, 2024 06:17
Welcome to StrawPoll, where your opinions matter! We've taken the world of lip balms by storm, and we're on a mission to find the ultimate champion of lip care. Our current ranking features the most popular lip balm brands as voted by you, the lip balm enthusiasts. From the refreshing tingle of minty classics to the luxurious experience of exotic fruit blends, there's a lip balm brand for every taste and preference. Will your favorite lip balm reign supreme? Cast your vote now, and don't forget to suggest any missing options that deserve a spot in our lip-smackingly good ranking. Let's get those lips hydrated and find the ultimate lip balm brand together!

What Is the Most Popular Lip Balm Brand?

  1. 1

    Burt's Bees

    Burt Shavitz
    Burt's Bees is a popular lip balm brand that is known for using natural ingredients in their products. Their lip balms are made with beeswax, coconut oil, and other natural ingredients that help to moisturize and protect lips.
    Burt's Bees is a popular lip balm brand known for its natural and nourishing products. The brand focuses on using quality, organic ingredients to provide effective lip care solutions.
    • Organic Ingredients: Made with natural and organic components
    • Moisturizing: Hydrates and nourishes the lips
    • Beeswax: Includes beeswax for added protection and softness
    • Variety of Flavors: Available in a wide range of natural flavors
    • Cruelty-free: Not tested on animals
  2. 2


    EOS is a popular lip balm brand that is known for its unique round shape. Their lip balms come in a variety of flavors and are made with shea butter and vitamin E to help moisturize and nourish lips.
    EOS (Evolution of Smooth) is a popular lip balm brand known for its unique spherical shape and smooth application. It is a refreshing and moisturizing lip balm that comes in various flavors to suit different preferences. The brand is widely recognized for its natural ingredients and hypoallergenic formulas, making it suitable for sensitive lips. EOS lip balms are made using a blend of nourishing oils like shea butter, jojoba oil, and coconut oil, which help to provide long-lasting hydration and protection. The balm also contains antioxidant-rich vitamin E to keep lips healthy and supple. EOS products are free from parabens, petrolatum, and phthalates, ensuring a safe and comfortable experience for users. The brand has gained popularity not only for its quality but also for its aesthetically pleasing packaging, making it a favorite choice among lip balm enthusiasts.
    • Shape: Spherical
    • Flavors: Various options available
    • Ingredients: Natural ingredients, shea butter, jojoba oil, coconut oil, vitamin E
    • Formulation: Hypoallergenic
    • Hydration: Long-lasting moisture
  3. 3
    Carmex is a popular lip balm brand that has been around for over 80 years. Their lip balms are known for their medicated formula that helps to soothe dry, chapped lips.
    Carmex is a popular lip balm brand known for its soothing and moisturizing properties. It is specially formulated to provide relief to dry and chapped lips.
    • Active Ingredients: Camphor, Menthol, and Phenol
    • Moisturizing Agents: Aloe Vera, Cocoa Butter, and Lanolin
    • SPF Protection: Provides broad-spectrum sun protection with SPF 15
    • Scent: Offered in various flavors such as original, cherry, and strawberry
    • Application: Comes in a convenient twist-up tube for easy usage
  4. 4
    ChapStick is a popular lip balm brand that is known for its iconic tube packaging. Their lip balms come in a variety of flavors and formulas to help moisturize and protect lips.
    ChapStick is a well-known lip balm brand that offers a range of lip care products. It is designed to provide moisturization and protection to the lips, helping to prevent dryness and chapping. The brand is recognized for its iconic cylindrical tube packaging and a variety of flavors and formulations to choose from.
    • Flavors: Available in various flavors such as cherry, strawberry, mint, and more.
    • Formulations: Different formulations cater to different lip care needs, including classic, medicated, and tinted options.
    • Moisturization: Provides moisturization to prevent dry, chapped lips.
    • Protection: Offers protection against harsh weather conditions, sun exposure, and environmental factors.
    • Portability: Compact and easy-to-carry packaging allows for convenient on-the-go use.
  5. 5
    Vaseline is a popular lip balm brand that is known for its petroleum jelly formula. Their lip balms help to lock in moisture and protect lips from the elements.
    Vaseline is a popular brand of petroleum jelly, known for its moisturizing and healing properties. It is a versatile product used for skincare, beauty, and medicinal purposes. Vaseline helps to lock in moisture, soothe dry and chapped skin, protect minor cuts and burns, and relieve various skin irritations. It has a smooth texture and is easy to apply, making it suitable for different skin types. The brand offers a range of Vaseline products, including lotions, lip balms, body oils, and creams.
    • Moisturizing: Yes
    • Healing: Yes
    • Petroleum Jelly: Yes
    • Skincare: Yes
    • Beauty: Yes
  6. 6
    Nivea is a popular lip balm brand that is known for its hydrating formula. Their lip balms are made with shea butter and natural oils to help moisturize and protect lips.
    Nivea is a well-known brand that specializes in personal care products, including deodorants. The brand offers a range of deodorants that provide effective protection against odor and moisture, keeping you fresh throughout the day.
    • Range of Varieties: Nivea offers a wide range of deodorant variations, including roll-ons, sprays, sticks, and aerosols.
    • Long-lasting Protection: The deodorants are formulated to provide long-lasting protection against body odor and sweat.
    • Skin-friendly Formulas: Nivea deodorants are known for their skin-friendly formulas that are gentle on the skin.
    • Moisturizing Effect: Some Nivea deodorants contain moisturizing ingredients to keep the underarm skin hydrated.
    • Scent Options: There is a variety of scent options available, catering to different preferences.
  7. 7

    Maybelline Baby Lips

    Maybelline New York
    Maybelline Baby Lips is a popular lip balm brand that is known for its tinted formulas. Their lip balms come in a variety of colors and are made with shea butter and vitamin E to help moisturize and protect lips.
    Maybelline Baby Lips is a widely popular lip balm that provides intense hydration and a touch of color. It is designed to keep your lips moisturized and protected throughout the day, leaving them feeling soft and smooth.
    • Variety: Available in a range of shades and finishes
    • SPF Protection: Provides SPF 20 sun protection
    • Moisturizing: Formulated with shea butter and vitamin E for deep hydration
    • Long Lasting: Offers up to 8 hours of moisturization
    • Smooth Application: Glide-on formula ensures effortless and even application
    Maybelline Baby Lips in other rankings
  8. 8
    Kiehl's is a popular lip balm brand that is known for its nourishing formula. Their lip balms are made with natural ingredients like squalane and beeswax to help moisturize and protect lips.
    Kiehl's is a popular beauty store that specializes in skincare, haircare, and body care products. The brand is known for its high-quality and effective products, which are formulated using natural ingredients and advanced technologies.
    • Product Range: Skincare, haircare, and body care products
    • Ingredients: Natural and advanced technologies
    • Quality: High-quality and effective
    • Popularity: One of the most popular beauty stores
    • Heritage: Founded in 1851
  9. 9
    Jack Black is a popular lip balm brand that is known for its high-quality ingredients. Their lip balms are made with shea butter, avocado oil, and green tea extract to help moisturize and protect lips.
    Jack Black in other rankings
  10. 10
    L'Occitane is a popular lip balm brand that is known for its luxurious formulas. Their lip balms are made with shea butter, almond oil, and other natural ingredients to help moisturize and protect lips.
    L'Occitane is a popular brand of aftershave in the UK known for its luxurious and high-quality products. It offers a range of scents that are designed to provide a refreshing and soothing experience after shaving.
    • Scent Options: Multiple (e.g., citrus, woody, spicy)
    • Ingredients: Natural ingredients, such as shea butter, lavender, and cypress
    • Size Options: Various sizes available (e.g., 50ml, 100ml)
    • Longevity: Lasting fragrance that stays on the skin for several hours
    • Packaging: Elegant and stylish bottle design

Missing your favorite lip balm brand?


Ranking factors for popular lip balm brand

  1. Market share
    The percentage of sales a brand holds within the lip balm industry, indicating its popularity among consumers compared to its competitors.
  2. Brand recognition
    The level of familiarity customers have with the particular lip balm brand. Well-known brands are more likely to be trusted and chosen by consumers.
  3. Product quality
    The effectiveness of the lip balm in providing its intended benefits, such as moisturization, sun protection, and relief for chapped lips.
  4. Ingredient safety
    The use of safe and non-toxic ingredients in the lip balm formulation, minimizing any potential risks or adverse reactions for users.
  5. Product variety
    The range of lip balm options offered by the brand, such as different flavors, scents, textures, and added features (e.g., tinted, medicated).
  6. Price
    The affordability of the lip balm products, considering the quality and benefits offered. A brand that provides good value-for-money may be more popular with consumers.
  7. Availability
    The ease of access to the lip balm brand, whether it is widely available in various retail outlets, online, or internationally.
  8. Packaging and design
    The attractiveness of the lip balm's packaging and design, which may influence consumers' perceptions of the product and contribute to its popularity.
  9. Social and environmental responsibility
    The brand's commitment to ethical and sustainable practices, such as cruelty-free testing, environmentally-friendly packaging, and supporting social causes.
  10. Customer reviews and testimonials
    Positive feedback from customers, including reviews and ratings online, as well as personal recommendations and word-of-mouth, which can contribute to a lip balm brand's popularity.

About this ranking

This is a community-based ranking of the most popular lip balm brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 170 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.

More information on most popular lip balm brand

When it comes to lip care, one of the most essential items in your beauty arsenal is the lip balm. Lip balms are designed to moisturize and protect your lips from dryness, cracking, and chapping. But with so many lip balm brands out there, it can be hard to know which one to choose. That's why we've conducted a poll to find out which lip balm brand is the most popular among our users. From drugstore classics to high-end luxury brands, find out which lip balm is the clear winner in this highly competitive market.

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