The Most Popular Toothpaste in the World, Ranked

Choose the toothpaste you think is the most popular!

Author: Gregor Krambs
Updated on Jun 14, 2024 07:17
Choosing the right toothpaste can be quite the conundrum with all the different brands and types available today. From whitening powers to enamel protection, the features of each product can vary significantly. Having a list of the most popular toothpaste options could greatly assist consumers in making an informed choice that best suits their dental needs. By aggregating the opinions of numerous individuals about their preferred toothpaste, such a ranking provides a clearer picture of market trends and consumer preferences. This insight not only benefits consumers looking to make a purchase but also aids manufacturers in understanding the demands of their customers. Your participation in voting helps ensure that the rankings reflect the true favorites of people worldwide.

What Is the Most Popular Toothpaste in the World?

  1. 1


    Colgate is a globally recognized brand of toothpaste, known for its wide range of oral care products.
    • Founded: 1806
    • Headquarters: New York, USA
  2. 2


    Sensodyne is known for its focus on toothpaste for sensitive teeth, providing relief and protection.
    • Introduced: 1961
    • Parent Company: GlaxoSmithKline
  3. 3


    Crest is a popular toothpaste brand in the United States, famous for its cavity protection.
    • Introduced: 1955
    • Parent Company: Procter & Gamble
  4. 4


    Pepsodent is a classic toothpaste brand known for its minty flavor and whitening properties.
    • Introduced: 1915
    • Parent Company: Unilever
  5. 5


    Close-Up is the first toothpaste to combine mouthwash and toothpaste, known for its freshening gel.
    • Introduced: 1967
    • Parent Company: Unilever
  6. 6

    Arm & Hammer

    Arm & Hammer toothpaste utilizes baking soda for deep cleaning and whitening of teeth.
    • Parent Company: Church & Dwight
  7. 7


    Oral-B is not only known for its toothbrushes but also offers a range of toothpaste products for oral care.
    • Parent Company: Procter & Gamble
  8. 8

    Tom's of Maine

    Tom's of Maine offers natural toothpaste options, focusing on environmentally friendly and sustainable practices.
    • Founded: 1970
    • Parent Company: Colgate-Palmolive
  9. 9


    Aquafresh offers triple protection toothpaste for healthy gums, strong teeth, and fresh breath.
    • Introduced: 1973
    • Parent Company: GlaxoSmithKline
  10. 10


    Parodontax is a toothpaste brand that specializes in preventing bleeding gums and gum diseases.
    • Parent Company: GlaxoSmithKline

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About this ranking

This is a community-based ranking of the most popular toothpaste in the world. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or toothpaste is missing, feel free to help improve the ranking!


  • 164 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each toothpaste once every 24 hours. The rank of each toothpaste is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Toothpaste in the World

Rank #1 for the most popular toothpaste in the world: Colgate (Source)
Toothpaste is a staple in oral hygiene. It plays a key role in keeping our teeth clean and our breath fresh. The most popular toothpaste in the world has a rich history and a strong presence in many households.

The origin of toothpaste dates back to ancient civilizations. Early forms included crushed bones, oyster shells, and other abrasive materials. These early mixtures helped remove food particles and stains from teeth. Over time, the formula evolved to include more effective and pleasant ingredients.

Modern toothpaste typically contains fluoride. Fluoride helps prevent tooth decay by making the enamel more resistant to acid attacks from plaque bacteria and sugars. This ingredient has become a standard in most toothpaste brands worldwide.

Another common ingredient is abrasives. These substances help remove debris and surface stains from teeth. They ensure that teeth remain smooth and clean. Common abrasives include calcium carbonate and hydrated silica.

Humectants are also present in toothpaste. They prevent the toothpaste from drying out. Glycerin and sorbitol are examples of humectants that keep the paste moist and easy to apply.

Toothpaste also contains detergents. These create foam, which helps distribute the paste evenly across the teeth. Sodium lauryl sulfate is a widely used detergent in many toothpaste brands.

Flavoring agents are added to make the toothpaste taste pleasant. Mint is a popular choice because it leaves a fresh feeling in the mouth. Other flavors like cinnamon and fruit are also available.

Preservatives ensure the toothpaste remains effective and safe to use over time. They prevent the growth of bacteria and mold within the tube. Sodium benzoate is a common preservative found in toothpaste.

Coloring agents give toothpaste its appealing appearance. These agents are safe for use and approved by health authorities. They make the product more attractive and fun, especially for children.

The packaging of toothpaste has also evolved. Early toothpaste came in jars, which were not very convenient. The invention of the collapsible tube in the late 19th century revolutionized the industry. Today, most toothpaste comes in tubes that are easy to squeeze and store.

The popularity of a toothpaste brand can depend on various factors. Effective marketing campaigns play a significant role. Brands often use endorsements from dentists and celebrities to build trust and appeal. They also highlight the benefits of their products, such as whitening, cavity protection, and gum health.

Consumer preferences and habits also influence the popularity of toothpaste. People tend to stick with brands they trust and have used for years. Availability and affordability are other important factors. A widely available and reasonably priced toothpaste will likely gain more users.

The most popular toothpaste in the world has managed to strike a balance between effectiveness, taste, and cost. It has built a reputation for reliability and quality. This toothpaste is a common choice for families and individuals across the globe.

In conclusion, the most popular toothpaste in the world is a product of years of development and innovation. It combines essential ingredients to promote oral health and hygiene. Its success is a result of effective marketing, consumer trust, and consistent quality.

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