The Most Popular Toothpaste in the World, Ranked

Choose the toothpaste you think is the most popular!

Author: Gregor Krambs
Updated on May 10, 2024 06:53
Choosing the right toothpaste can be quite the conundrum with all the different brands and types available today. From whitening powers to enamel protection, the features of each product can vary significantly. Having a list of the most popular toothpaste options could greatly assist consumers in making an informed choice that best suits their dental needs. By aggregating the opinions of numerous individuals about their preferred toothpaste, such a ranking provides a clearer picture of market trends and consumer preferences. This insight not only benefits consumers looking to make a purchase but also aids manufacturers in understanding the demands of their customers. Your participation in voting helps ensure that the rankings reflect the true favorites of people worldwide.

What Is the Most Popular Toothpaste in the World?

  1. 1
    63
    votes
    Colgate is one of the most popular toothpaste brands in the world. It is known for its effective cleaning and fresh breath properties. It is a trusted brand and has been around for over 140 years.
    Colgate is a well-known brand of toothpaste that is popular all over the world. It is a high-quality toothpaste that is widely trusted by consumers for its effectiveness in promoting oral health and providing a fresh breath. Colgate offers a range of toothpaste variants catering to different needs, including cavity protection, whitening, and sensitivity relief.
    • Fluoride Content: Contains fluoride for effective cavity protection
    • Whitening: Some variants offer whitening properties for a brighter smile
    • Fresh Breath: Leaves mouth feeling fresh and clean
    • Gum Health: Helps promote healthy gums
    • Sensitivity Relief: Certain variants provide relief for tooth sensitivity
  2. 2
    23
    votes
    Crest is another popular toothpaste brand that is known for its teeth whitening properties. It has been around for over 60 years and is a trusted brand among consumers.
    The Crest is a highly acclaimed pontoon boat known for its luxury and performance. It offers a perfect blend of comfort, style, and functionality, making it the ultimate choice for boating enthusiasts.
    • Length: Various lengths available ranging from 20 to 27 feet
    • Capacity: Depending on the model, it can accommodate 10-15 persons
    • Engine Options: Multiple options including Mercury and Yamaha engines
    • Hull Material: Durable aluminum hull with various color options
    • Decking Material: Premium-grade marine carpet or vinyl flooring
  3. 3
    26
    votes
    Sensodyne is a popular toothpaste brand that is known for its ability to relieve tooth sensitivity. It is recommended by dentists and has been around for over 50 years.
    Sensodyne is a popular toothpaste brand that is specifically formulated for people with sensitive teeth. It is designed to provide relief from tooth sensitivity, while also offering the benefits of a regular toothpaste. Sensodyne has been trusted by millions of people worldwide for its effective sensitivity relief.
    • Sensitivity Relief: Sensodyne is known for its ability to relieve tooth sensitivity, providing long-lasting protection.
    • Desensitizing Formula: The toothpaste contains active ingredients that help block pain sensations caused by sensitive teeth.
    • Cavity Protection: Sensodyne also helps in preventing tooth decay and provides the benefits of a regular toothpaste.
    • Gentle Cleaning: It has a gentle cleaning action that effectively removes plaque and stains without being harsh on teeth.
    • Freshens Breath: Sensodyne toothpaste leaves a fresh and clean feeling in the mouth, ensuring fresh breath.
  4. 4
    19
    votes
    Aquafresh: Aquafresh is a popular toothpaste brand that is known for its three stripes of protection is for fresh breath, strong teeth, and healthy gums. It has been around for over 40 years and is a trusted brand among consumers.
    Aquafresh is a popular toothpaste brand that is known for its three stripes of protection. It provides comprehensive oral care and comes in various flavors for a refreshing experience.
    • Brushing: Recommended twice daily
    • Fluoride Content: Contains fluoride for cavity protection
    • Triple Protection: Fights plaque, freshens breath, and helps prevent tooth decay
    • Flavors: Available in multiple flavors such as mint, cinnamon, and bubble gum
    • Tube Size Options: Comes in different sizes ranging from travel-friendly to family-sized
  5. 5
    15
    votes
    Close-Up is a popular toothpaste brand that is known for its refreshing breath properties. It has been around for over 50 years and is a trusted brand among consumers.
    Close-Up is a popular toothpaste brand known for providing a refreshing oral care experience. It is formulated with a unique combination of ingredients that promote overall dental health and hygiene. The toothpaste has a distinctive red gel texture and an invigorating minty flavor that leaves a lasting freshness in the mouth. Close-Up effectively fights cavities, prevents tooth decay, and helps maintain strong teeth and gums.
    • Flavor: Mint
    • Texture: Gel
    • Color: Red
    • Cavity Protection: Yes
    • Tooth Decay Prevention: Yes
  6. 6
    16
    votes
    Pepsodent is a popular toothpaste brand that is known for its ability to fight against tooth decay and cavities. It has been around for over 100 years and is a trusted brand among consumers.
    Pepsodent is a well-known toothpaste brand that has gained popularity around the world. It is widely recognized for its effectiveness in maintaining oral hygiene and keeping teeth healthy and clean. Pepsodent offers a variety of formulations targeting different dental needs, including cavity protection, tartar control, and teeth whitening. The toothpaste contains fluoride to strengthen tooth enamel and prevent tooth decay. With its fresh and minty flavor, Pepsodent provides a refreshing sensation after each brush. The brand also emphasizes its ability to fight plaque and remove surface stains for a brighter smile. Pepsodent is trusted by millions of consumers worldwide for its quality and affordable price range.
    • Fluoride content: Contains fluoride for cavity protection and strengthening enamel.
    • Variety of formulations: Offers different formulations for cavity protection, tartar control, and teeth whitening.
    • Fresh flavor: Delivers a refreshing and minty flavor.
    • Plaque-fighting: Effectively fights plaque and helps maintain oral hygiene.
    • Surface stain removal: Removes surface stains to enhance smile brightness.
  7. 7
    6
    votes

    Aim

    Aim is a popular toothpaste brand that is known for its affordable pricing and effective cleaning properties. It has been around for over 40 years and is a trusted brand among consumers.
    Aim is a widely recognized toothpaste known for its effectiveness in maintaining oral hygiene. It is popular among consumers due to its unique formulation and refreshing mint flavor. Aim toothpaste is designed to help remove plaque, prevent cavities, and leave a fresh feeling in the mouth after each brush. It is often recommended by dentists and trusted by millions of people around the world.
    • Flavor: Mint
    • Formulation: Gel
    • Toothpaste Type: Fluoride
    • Primary Benefit: Plaque removal
    • Secondary Benefit: Cavity prevention
  8. 8
    5
    votes
    Oral-B is a popular toothpaste brand that is known for its ability to fight against tooth decay and gum disease. It has been around for over 60 years and is a trusted brand among consumers.
    The Oral-B nightguard is a dental appliance designed to provide maximum comfort while protecting teeth from grinding or clenching during sleep. It is made from high-quality materials and offers a custom fit.
    • Material: High-quality dental-grade materials
    • Comfort: Designed for maximum comfort and minimal interference during sleep
    • Custom fit: Can be easily customized to the individual's teeth using hot water moldable technology
    • Durability: Long-lasting and resistant to wear
    • Protection: Effectively protects teeth from grinding and clenching damage
  9. 9
    5
    votes

    Tom's of Maine

    Tom Chappell
    Tom's of Maine is a popular toothpaste brand that is known for its natural ingredients and sustainable practices. It has been around for over 50 years and is a trusted brand among consumers who prefer natural products.
    Tom's of Maine is a popular deodorant brand known for its natural and environmentally friendly products. It offers a range of deodorants that are free from aluminum, artificial fragrances, and other harsh chemicals. The brand is committed to using ingredients derived from nature and promoting sustainability.
    • Aluminum-free: Yes
    • Artificial Fragrance-free: Yes
    • Chemical-free: No harsh chemicals
    • Natural Ingredients: Yes
    • Environmentally friendly: Yes
    Tom's of Maine in other rankings
  10. 10
    6
    votes
    Arm & Hammer
    Unknown authorUnknown author · Public domain

    Arm & Hammer

    Church & Dwight Co., Inc.
    Arm & Hammer is a popular toothpaste brand that is known for its baking soda formula, which helps to neutralize odors and whiten teeth. It has been around for over 150 years and is a trusted brand among consumers.
    Arm & Hammer is a highly popular laundry detergent brand known for its effective cleaning power and fresh scent. It is widely used by households worldwide.
    • Cleaning Power: Removes tough stains and dirt effectively
    • Scent: Leaves clothes smelling fresh
    • Variety: Available in various formulas for different laundry needs
    • Gentle on Fabrics: Safe to use on most fabric types
    • Packaging Options: Offered in different sizes and packaging styles
    Arm & Hammer in other rankings

Missing your favorite toothpaste?

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Discussion

Ranking factors for popular toothpaste

  1. Market Share
    The share of the market held by the toothpaste brand, which could be based on factors such as geographic location, retail distribution, and advertising campaigns.
  2. Customer Reviews
    The feedback and ratings provided by customers on various platforms such as social media, e-commerce websites, and blogs can be used to gauge the popularity of the toothpaste.
  3. Brand Reputation
    The reputation of the brand, including its history, quality, and reliability, may influence its popularity.
  4. Ingredients and Features
    The quality of ingredients, such as fluoride, flavor, breath freshening capabilities, and whitening effects, are factors that many people consider when choosing a toothpaste.
  5. Advertising and Promotion
    The effectiveness of advertising and promotional campaigns can influence the popularity of a toothpaste brand.

About this ranking

This is a community-based ranking of the most popular toothpaste in the world. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or toothpaste is missing, feel free to help improve the ranking!

Statistics

  • 2512 views
  • 174 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each toothpaste once every 24 hours. The rank of each toothpaste is then calculated from the weighted sum of all up and down votes.

More information on most popular toothpaste in the world

Toothpaste is an essential item in everyone's daily routine, but have you ever wondered which toothpaste brand is the most popular around the world? According to research, Colgate is the most widely used toothpaste brand globally, with a market share of over 45%. Other popular brands include Crest, Aquafresh, Sensodyne, and Oral-B. With a variety of brands offering different formulas and benefits, it's important to choose the toothpaste that suits your needs best. Whether you prefer a whitening formula or one that targets sensitive teeth, there's a toothpaste brand out there for everyone.

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