The Most Popular Laundry Detergent Brand, Ranked

Choose the laundry detergent brand you think is the most popular!

Author: Gregor Krambs
Updated on Jun 17, 2024 07:01
Choosing the right laundry detergent is crucial for maintaining the quality and longevity of your clothes. With countless options on the market, it can be a daunting task to select one that suits your needs. A ranked list based on popular vote can simplify this decision by highlighting top choices determined by collective experience and preference. This continuous, user-driven ranking system allows for real-time updates reflecting current trends and user satisfaction. By participating in the voting process, you contribute to a community resource that benefits all users. It helps ensure that the rankings stay relevant and provide valuable guidance to newcomers and seasoned shoppers alike.

What Is the Most Popular Laundry Detergent Brand?

  1. 1


    Tide is a leading brand of laundry detergent manufactured by Procter & Gamble, known for its effective cleaning power and wide range of products.
    • Introduced: 1946
    • Manufacturer: Procter & Gamble
  2. 2


    Persil is a German brand of laundry detergent known for its high efficiency and variety of formulas for different laundry needs.
    • Introduced: 1907
    • Manufacturer: Henkel
  3. 3


    All is a trusted laundry detergent brand that offers a variety of detergents and fabric softeners for sensitive skin.
    • Introduced: 1959
    • Manufacturer: Henkel
  4. 4


    Gain is another popular laundry detergent brand by Procter & Gamble, known for its variety of scents and fabric care products.
    • Introduced: 1969
    • Manufacturer: Procter & Gamble
  5. 5

    Seventh Generation

    Seventh Generation is known for its eco-friendly, plant-based laundry detergents and commitment to sustainability.
    • Introduced: 1988
    • Manufacturer: Unilever
  6. 6

    Arm & Hammer

    Arm & Hammer offers a range of laundry detergents that leverage the power of baking soda for cleaning and odor neutralization.
    • Introduced: 1867
    • Manufacturer: Church & Dwight
  7. 7


    Purex is a brand of laundry detergent and fabric care products known for its affordability and effectiveness.
    • Introduced: 1922
    • Manufacturer: Henkel
  8. 8


    Cheer is a brand of laundry detergent that focuses on color protection, helping to keep clothes looking bright and new.
    • Introduced: 1950
    • Manufacturer: Procter & Gamble
  9. 9

    Tide Pods

    Tide Pods are a form of Tide detergent offered in a convenient, pre-measured pod format, combining detergent, stain remover, and color protector.
    • Introduced: 2012
    • Manufacturer: Procter & Gamble
  10. 10


    Ecover is a global brand of eco-friendly cleaning products, including laundry detergents, that emphasizes sustainability and biodegradability.
    • Introduced: 1980
    • Manufacturer: SC Johnson

Missing your favorite laundry detergent brand?

Error: Failed to render graph
No discussion started, be the first!

About this ranking

This is a community-based ranking of the most popular laundry detergent brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 164 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.


Additional Information

More about the Most Popular Laundry Detergent Brand

Rank #1 for the most popular laundry detergent brand: Tide (Source)
Laundry detergent has become a staple in every household. It ensures clothes stay clean, fresh, and free of stains. The journey of laundry detergent started in the early 20th century. Before this, people used soap flakes or natural ingredients like ash and animal fat. These methods were not always effective in removing dirt and grime.

The first synthetic detergent appeared in the 1930s. It offered a new way to clean clothes without the drawbacks of soap. This detergent worked well in hard water and did not leave residues. Over time, more companies began to develop their own versions. They focused on making detergents that were more effective and easier to use.

By the 1950s, laundry detergent had become a common household item. Companies started to market their products heavily, highlighting their cleaning power and convenience. They used catchy slogans and colorful packaging to attract customers. This era saw the introduction of liquid detergents, which provided an alternative to the traditional powder form.

In the 1980s, the detergent industry saw another shift. Companies began to focus on creating products that were not only effective but also environmentally friendly. They developed formulas that were biodegradable and less harmful to the planet. This move resonated with consumers who were becoming more conscious of their environmental impact.

The 21st century brought further innovation. Detergent manufacturers introduced concentrated formulas. These products required less packaging and were more efficient. They also launched single-dose pods, which simplified the laundry process. These pods contained pre-measured amounts of detergent, reducing waste and the risk of using too much product.

Marketing strategies evolved as well. Companies used social media and online platforms to reach a broader audience. They engaged with customers through interactive content, promotions, and reviews. This approach helped build brand loyalty and trust.

Today, the most popular laundry detergent brands offer a range of products to meet different needs. They provide options for sensitive skin, high-efficiency machines, and various fabric types. Some brands also offer scented and unscented versions, catering to personal preferences.

The success of these brands lies in their ability to adapt and innovate. They invest in research and development to improve their formulas and stay ahead of trends. They listen to customer feedback and make changes based on consumer needs. This commitment to quality and customer satisfaction has helped them maintain their position in the market.

In conclusion, the journey of laundry detergent from simple soap flakes to advanced formulas reflects the changing needs and preferences of consumers. The most popular brands have thrived by embracing innovation and responding to market demands. They have made laundry easier, more effective, and environmentally friendly. As they continue to evolve, they will likely introduce even more groundbreaking products that redefine how we approach laundry.

Share this article