The Most Popular Brand of Paper Towels, Ranked

Choose the brand you think is the most popular!

Author: Gregor Krambs
Updated on Jul 12, 2024 06:41
When faced with a spill, the quality of the paper towel you reach for can make all the difference. Quick absorbency and strength are key, but with so many brands on the market, how do you choose the right one? That's where the value of a live ranking based on user votes becomes clear. It reflects real-time preferences and experiences from a variety of users. By participating in the voting process, you contribute to a crowd-sourced guide that helps others make informed decisions. Whether you're stocking up for home, an office, or an event, understanding which paper towels stand up to tough messes can save time and money. Your vote matters and can shift the rankings, offering the latest insights into consumer satisfaction and product efficiency.

What Is the Most Popular Brand of Paper Towels?

  1. 1


    Known as the 'Quicker Picker Upper', Bounty is a highly popular and absorbent paper towel brand.
    • Parent Company: Procter & Gamble
    • Introduced: 1965
  2. 2


    Sparkle offers affordable paper towels with thematic prints and good absorbency.
    • Parent Company: Georgia-Pacific
    • Known For: Thematic prints
  3. 3


    Viva paper towels are known for their soft, cloth-like texture that's strong and absorbent.
    • Parent Company: Kimberly-Clark
    • Features: Cloth-like texture
  4. 4


    Scott paper towels are budget-friendly and known for their quick absorbing power.
    • Parent Company: Kimberly-Clark
    • First Introduced: 1915
  5. 5


    Brawny is known for its strength and durability, featuring the iconic Brawny man on its packaging.
    • Parent Company: Georgia-Pacific
    • Slogan: Stay Giant
  6. 6


    Marcal paper towels are 100% recycled and known for their environmental friendliness.
    • Eco-Friendly: Yes
    • Materials: 100% Recycled
  7. 7

    Seventh Generation

    Seventh Generation focuses on eco-friendly paper towels made from recycled materials.
    • Eco-Friendly: Yes
    • Materials: Recycled
  8. 8


    Tork offers a range of professional paper towels suitable for businesses and public restrooms.
    • Parent Company: Essity
    • Market: Professional
  9. 9


    Presto! is an Amazon brand offering highly rated, strong, and absorbent paper towels.
    • Parent Company: Amazon
    • Amazon Brand: Yes
  10. 10

    Great Value

    Walmart's Great Value brand offers budget-friendly paper towels for everyday use.
    • Parent Company: Walmart
    • Budget-Friendly: Yes

Missing your favorite brand?

Error: Failed to render graph
No discussion started, be the first!

About this ranking

This is a community-based ranking of the most popular brand of paper towels. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!


  • 127 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Brand of Paper Towels

Paper towels are a staple in many households. They are useful for cleaning spills, drying hands, and various other tasks. Over time, one brand has emerged as the most popular. This brand has gained a reputation for quality and reliability.

The history of paper towels dates back to the early 20th century. A paper company created the first disposable paper towel. The idea quickly caught on. People appreciated the convenience and hygiene benefits. The product evolved over the years. Manufacturers improved the absorbency and strength of the towels.

The leading brand today stands out for several reasons. First, it offers superior absorbency. This means fewer towels are needed to clean up a mess. This efficiency appeals to consumers. Second, the towels are strong. They do not tear easily, even when wet. This durability makes them a reliable choice for tough cleaning jobs.

Another key factor is the texture of the towels. The leading brand has a unique texture that enhances its cleaning power. The texture helps to lift and trap dirt. This makes cleaning more effective. The towels also feel soft to the touch. This is important for tasks like drying hands or wiping faces.

The brand has also invested in marketing. It uses catchy slogans and memorable ads. These efforts help to keep the brand in the minds of consumers. The brand also offers a range of products. This includes different sizes and types of paper towels. This variety meets the needs of different consumers.

Sustainability is another important aspect. The leading brand has made efforts to be more eco-friendly. It uses recycled materials in some of its products. It also works to reduce waste in its production processes. These steps appeal to environmentally conscious consumers.

The brand's success is not just due to its product quality. It also has a strong distribution network. The towels are available in many stores. This makes it easy for consumers to find and buy them. The brand also offers competitive pricing. This ensures that it remains affordable for most people.

Customer loyalty is another factor. Many people have used this brand for years. They trust its quality and performance. This loyalty helps to maintain the brand's popularity. The brand also listens to customer feedback. It makes improvements based on this input. This helps to keep the product relevant and up-to-date.

In summary, the most popular brand of paper towels has earned its status through a combination of quality, reliability, and effective marketing. Its superior absorbency, strength, and texture set it apart. The brand's commitment to sustainability and customer satisfaction further enhances its appeal. With a strong distribution network and competitive pricing, it remains a top choice for consumers.

Share this article