The Most Popular Beauty YouTubers: Ranking the Influencers

Choose the beauty YouTubers you think is the most popular!

Author: Gregor Krambs
Updated on Feb 20, 2024 06:57
Step right up and join the beauty bonanza! StrawPoll presents the ultimate ranking showdown of the most popular beauty YouTubers of all time! From flawless makeup tutorials to jaw-dropping transformations, these beauty gurus have taken the internet by storm, and now it's your turn to have your say. Will your favorite makeup maestro rise to the top or will a hidden gem steal the spotlight? Cast your vote now, and if you think we've missed a fabulous face, don't fret - simply suggest your favorite and watch them climb the ranks! Ready, set, glam! Let the beauty battle commence!

Who Are the Most Popular Beauty YouTubers?

  1. 1

    Jeffree Star

    Jeffree Star
    With over 16 million subscribers, Jeffree Star is one of the most popular beauty YouTubers. He's known for his vibrant personality, unique makeup looks, and his own product line, Jeffree Star Cosmetics.
    Jeffree Star is a popular beauty-focused YouTuber known for his makeup tutorials, product reviews, and personal vlogs. He has a bold and vibrant aesthetic and often showcases his own makeup brand, Jeffree Star Cosmetics. With a larger-than-life personality, Jeffree Star has amassed a significant following on YouTube and social media platforms.
    • Number of subscribers: 18.2 million
    • Number of video views: 2.6 billion
    • Channel launch: November 2006
    • Main content categories: Makeup tutorials, product reviews, vlogs
    • Owns makeup brand: Jeffree Star Cosmetics
    Jeffree Star in other rankings
  2. 2

    James Charles

    James Charles
    James Charles is a beauty guru with over 20 million subscribers. He's known for his colorful makeup tutorials, and has worked with major brands like CoverGirl and Morphe.
    James Charles is a popular American beauty YouTuber known for his makeup tutorials and beauty advice. He gained significant attention for his collaboration with famous cosmetic brands. However, he has also faced controversy and criticism regarding certain incidents and social media behavior.
    • Subscribers: More than 22 million
    • Total Views: Over 2.6 billion
    • Joined YouTube: December 1, 2015
    • Content Category: Beauty, Makeup
    • Collaborations: With major beauty brands and other YouTubers
    James Charles in other rankings
  3. 3
    Nikki de Jager, better known as Nikki Tutorials, has over 13 million subscribers. She's known for her creative makeup tutorials and collaborations with brands like Ofra Cosmetics.
  4. 4
    Tati Westbrook has over 9 million subscribers and is known for her honest product reviews and beauty tips. She also has her own supplement brand, Halo Beauty.
  5. 5
    With over 3 million subscribers, Jackie Aina is a popular beauty YouTuber who focuses on makeup for people with darker skin tones. She's also known for her advocacy for diversity and inclusion in the beauty industry.
    Jackie Aina in other rankings
  6. 6
    Manny MUA
    The White House · Public domain
    Manny Gutierrez, also known as Manny MUA, has over 5 million subscribers. He's known for his bold makeup looks and collaborations with brands like Lunar Beauty.
  7. 7
    Kathleen Lights has over 4 million subscribers and is known for her affordable makeup tutorials and product reviews. She also has her own nail polish line, KL Polish.
  8. 8
    Huda Kattan is a beauty influencer with over 4 million subscribers. She's known for her own makeup brand, Huda Beauty, which has become extremely popular in recent years.
    Huda Kattan in other rankings
  9. 9
    Wayne Goss is a makeup artist and beauty YouTuber with over 3 million subscribers. He's known for his honest product reviews and makeup tutorials.
  10. 10
    Zoe Sugg, also known as Zoella, has over 4 million subscribers on her beauty channel. She's known for her fun and relatable personality, as well as her beauty and lifestyle content.
    Zoella is a popular YouTuber known for her beauty, fashion, and lifestyle content. She gained fame through her engaging vlogs, beauty hauls, and product reviews. Zoella's channel has amassed a large following and she is regarded as one of the most influential YouTubers in the beauty community.
    • Subscriber Count: 11.7 million
    • Joined YouTube: February 2007
    • Total Views: 1.2 billion
    • Main Content: Beauty, fashion, lifestyle
    • Collaborations: Has collaborated with various popular YouTubers

Missing your favorite beauty YouTubers?


Ranking factors for popular beauty YouTubers

  1. Number of subscribers
    The higher the number of subscribers, the more popular the beauty YouTuber is.
  2. Number of views
    The total number of views on the channel and individual videos also plays a significant role in determining popularity.
  3. Engagement with the audience
    The more the YouTuber interacts with their audience through comments, Q&A's, and collaborations, the more popular they are.
  4. Quality of content
    The content they produce, including the topics, video quality, and editing, should be taken into account to determine their ranking.
  5. Influence
    The impact they have on their audience, such as how influential their opinions and recommendations are, can also be a significant factor in ranking them.

About this ranking

This is a community-based ranking of the most popular beauty YouTubers. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Beauty YouTuber is missing, feel free to help improve the ranking!


  • 147 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Beauty YouTuber once every 24 hours. The rank of each Beauty YouTuber is then calculated from the weighted sum of all up and down votes.

More information on most popular beauty youtubers

Beauty YouTubers have taken the world by storm, providing makeup tutorials, product reviews, and beauty advice to millions of viewers worldwide. With the rise of social media and the popularity of influencer culture, these YouTubers have become some of the most influential voices in the beauty industry. From high-end makeup brands to drugstore finds, these beauty gurus provide honest and authentic reviews that help viewers make informed decisions about their beauty purchases. In this article, we'll take a look at some of the most popular beauty YouTubers who have captured the hearts of their loyal followers.

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