The Most Popular Beauty YouTubers, Ranked
Voting rules: Choose the beauty YouTubers you think is the most popular!
Updated on Apr 28, 2024 06:59
In the expansive world of online beauty tutorials and tips, finding a trusted source can feel overwhelming. The sheer number of beauty YouTubers makes it difficult for new fans to know where to start. A ranked list of the most popular YouTubers in this niche helps streamline this process, guiding users towards top-quality content creators recognized and valued by the community.
By participating in voting for your favorite beauty YouTubers, you contribute to a dynamic, community-driven ranking system. Each vote helps ensure that others will find creators who provide insightful, reliable, and engaging beauty content. The rankings you influence can help shape the landscape for new and longtime beauty enthusiasts alike, providing a clear snapshot of who is making waves in the beauty world.
Who Are the Most Popular Beauty YouTubers?
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127votes
Jeffree Star
Jeffree StarWith over 16 million subscribers, Jeffree Star is one of the most popular beauty YouTubers. He's known for his vibrant personality, unique makeup looks, and his own product line, Jeffree Star Cosmetics.Jeffree Star is a popular beauty-focused YouTuber known for his makeup tutorials, product reviews, and personal vlogs. He has a bold and vibrant aesthetic and often showcases his own makeup brand, Jeffree Star Cosmetics. With a larger-than-life personality, Jeffree Star has amassed a significant following on YouTube and social media platforms.- Number of subscribers: 18.2 million
- Number of video views: 2.6 billion
- Channel launch: November 2006
- Main content categories: Makeup tutorials, product reviews, vlogs
- Owns makeup brand: Jeffree Star Cosmetics
Jeffree Star in other rankings- Position 6 of 10 in Most famous cyber-celebrity
- Position 8 of 10 in Most overrated YouTuber
- Position 9 of 10 in Most popular American YouTuber
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241votes
James Charles
James CharlesJames Charles is a beauty guru with over 20 million subscribers. He's known for his colorful makeup tutorials, and has worked with major brands like CoverGirl and Morphe.James Charles is a popular American beauty YouTuber known for his makeup tutorials and beauty advice. He gained significant attention for his collaboration with famous cosmetic brands. However, he has also faced controversy and criticism regarding certain incidents and social media behavior.- Subscribers: More than 22 million
- Total Views: Over 2.6 billion
- Joined YouTube: December 1, 2015
- Content Category: Beauty, Makeup
- Collaborations: With major beauty brands and other YouTubers
James Charles in other rankings- Position 5 of 10 in Most overrated YouTuber
- Position 9 of 10 in Most famous cyber-celebrity
- Position 9 of 10 in Most famous TikToker from Massachusetts
- Position 9 of 10 in Most popular child YouTuber
- Position 9 of 10 in Most popular Youtooz
- Position 10 of 10 in Most famous social media influencer
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319votesNikki de Jager, better known as Nikki Tutorials, has over 13 million subscribers. She's known for her creative makeup tutorials and collaborations with brands like Ofra Cosmetics.
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416votesTati Westbrook has over 9 million subscribers and is known for her honest product reviews and beauty tips. She also has her own supplement brand, Halo Beauty.
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511votesWith over 3 million subscribers, Jackie Aina is a popular beauty YouTuber who focuses on makeup for people with darker skin tones. She's also known for her advocacy for diversity and inclusion in the beauty industry.Jackie Aina in other rankings
- Position 3 of 10 in Most popular Black YouTuber
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612votes
The White House · Public domainManny Gutierrez, also known as Manny MUA, has over 5 million subscribers. He's known for his bold makeup looks and collaborations with brands like Lunar Beauty. -
76votesKathleen Lights has over 4 million subscribers and is known for her affordable makeup tutorials and product reviews. She also has her own nail polish line, KL Polish.
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83votesHuda Kattan is a beauty influencer with over 4 million subscribers. She's known for her own makeup brand, Huda Beauty, which has become extremely popular in recent years.Huda Kattan in other rankings
- Position 6 of 10 in Most famous social media influencer
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98votesWayne Goss is a makeup artist and beauty YouTuber with over 3 million subscribers. He's known for his honest product reviews and makeup tutorials.
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106votesZoe Sugg, also known as Zoella, has over 4 million subscribers on her beauty channel. She's known for her fun and relatable personality, as well as her beauty and lifestyle content.Zoella is a popular YouTuber known for her beauty, fashion, and lifestyle content. She gained fame through her engaging vlogs, beauty hauls, and product reviews. Zoella's channel has amassed a large following and she is regarded as one of the most influential YouTubers in the beauty community.
- Subscriber Count: 11.7 million
- Joined YouTube: February 2007
- Total Views: 1.2 billion
- Main Content: Beauty, fashion, lifestyle
- Collaborations: Has collaborated with various popular YouTubers
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Ranking factors for popular beauty YouTubers
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Number of subscribersThe higher the number of subscribers, the more popular the beauty YouTuber is.
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Number of viewsThe total number of views on the channel and individual videos also plays a significant role in determining popularity.
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Engagement with the audienceThe more the YouTuber interacts with their audience through comments, Q&A's, and collaborations, the more popular they are.
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Quality of contentThe content they produce, including the topics, video quality, and editing, should be taken into account to determine their ranking.
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InfluenceThe impact they have on their audience, such as how influential their opinions and recommendations are, can also be a significant factor in ranking them.
About this ranking
This is a community-based ranking of the most popular beauty YouTubers. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Beauty YouTuber is missing, feel free to help improve the ranking!
Statistics
- 1310 views
- 147 votes
- 10 ranked items
Voting Rules
A participant may cast an up or down vote for each Beauty YouTuber once every 24 hours. The rank of each Beauty YouTuber is then calculated from the weighted sum of all up and down votes.
More information on most popular beauty youtubers
Beauty YouTubers have taken the world by storm, providing makeup tutorials, product reviews, and beauty advice to millions of viewers worldwide. With the rise of social media and the popularity of influencer culture, these YouTubers have become some of the most influential voices in the beauty industry. From high-end makeup brands to drugstore finds, these beauty gurus provide honest and authentic reviews that help viewers make informed decisions about their beauty purchases. In this article, we'll take a look at some of the most popular beauty YouTubers who have captured the hearts of their loyal followers.
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