The Most Popular Jam in the UK, Ranked

Choose the jam you think is the most popular!

Author: Gregor Krambs
Updated on Jun 13, 2024 06:59
Morning rituals often include the simple pleasure of spreading jam on toast, but with so many options on supermarket shelves, choosing one can be surprisingly complex. This is why having a clear ranking of popular jams can be incredibly useful. It helps consumers quickly see which flavors and brands resonate with the majority, potentially guiding their next purchase. By participating in our live ranking system, your votes directly influence the current standings of favorite jams across the UK. Whether you are devoted to a traditional flavor or enjoy trying innovative blends, your input makes a difference. Each vote brings clarity and aids others in discovering and enjoying the nation's top picks.

What Is the Most Popular Jam in the UK?

  1. 1

    Strawberry Jam

    A classic favorite known for its vibrant color and sweet, fruity flavor.
    • Main Ingredient: Strawberries
  2. 2

    Blackcurrant Jam

    Loved for its deep, tart flavor and dark color.
    • Main Ingredient: Blackcurrants
  3. 3

    Raspberry Jam

    Popular for its rich flavor and seeds that add a unique texture.
    • Main Ingredient: Raspberries
  4. 4

    Apricot Jam

    Known for its slightly tangy taste and smooth texture.
    • Main Ingredient: Apricots
  5. 5

    Plum Jam

    A sweet and tart jam with a deep red-purple color.
    • Main Ingredient: Plums
  6. 6

    Gooseberry Jam

    A less common but traditional jam with a tart, tangy flavor.
    • Main Ingredient: Gooseberries
  7. 7


    A bitter-sweet spread made from citrus fruits, traditionally enjoyed at breakfast.
    • Main Ingredient: Citrus fruits
  8. 8

    Cherry Jam

    Cherished for its sweet and vibrant flavor, often made with whole cherries.
    • Main Ingredient: Cherries
  9. 9

    Fig Jam

    A rich, sweet jam with a unique texture, made from figs.
    • Main Ingredient: Figs
  10. 10

    Blueberry Jam

    Favored for its sweet and slightly tangy flavor, with a deep blue color.
    • Main Ingredient: Blueberries

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About this ranking

This is a community-based ranking of the most popular jam in the UK. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or jar is missing, feel free to help improve the ranking!


  • 143 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each jar once every 24 hours. The rank of each jar is then calculated from the weighted sum of all up and down votes.


Additional Information

More about the Most Popular Jam in the UK

Strawberry Jam
Rank #1 for the most popular jam in the UK: Strawberry Jam (Source)
In the UK, jam holds a special place at the breakfast table. This sweet spread, made from fruit and sugar, has a long history in British cuisine. It is often enjoyed on toast, scones, or in sandwiches. The tradition of making jam dates back centuries, with early methods involving boiling fruit with honey.

The process of making jam is simple yet precise. Fresh fruit is combined with sugar and heated until it thickens. Pectin, a natural substance found in fruit, helps the mixture set. This results in a spreadable preserve that captures the essence of the fruit. The balance of fruit and sugar is key. Too much sugar can overpower the fruit's natural flavor, while too little can prevent proper setting.

In the UK, the most popular jams are those made from berries. These fruits have a high pectin content, which makes them ideal for jam-making. They also have a vibrant color and a sweet, tangy flavor. This combination appeals to many people and makes these jams a staple in British households.

The popularity of jam in the UK is also linked to its cultural significance. Afternoon tea, a traditional British custom, often includes scones with jam and clotted cream. This ritual, dating back to the 19th century, remains a beloved tradition. It showcases the versatility of jam and its role in British culinary heritage.

Jam is not only a breakfast item. It is also used in baking and cooking. Many classic British desserts feature jam as a key ingredient. From Victoria sponge cakes to jam tarts, these treats highlight the spread's versatility. The use of jam in these recipes adds a burst of flavor and a touch of sweetness.

The UK has a strong tradition of homemade jam. Many families pass down recipes through generations. Making jam at home allows for creativity and experimentation with different fruits and flavors. It also connects people to the past, preserving a time-honored skill.

In recent years, the jam market has seen a resurgence. Artisanal producers have emerged, offering unique and high-quality products. These small-batch jams often use locally sourced fruit and traditional methods. This focus on quality and craftsmanship has attracted a new generation of jam enthusiasts.

Despite the rise of artisanal jams, mass-produced varieties remain popular. These jams are widely available and affordable. They offer convenience and consistency, making them a staple in many households. The wide range of flavors ensures there is something for everyone.

The future of jam in the UK looks bright. With a rich history and a strong cultural presence, it continues to be a beloved part of British cuisine. Whether homemade or store-bought, jam remains a versatile and cherished spread. Its enduring popularity is a testament to its timeless appeal.

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