The Most Popular Kit Kat Flavor: Ranking the Fan Favorites

Choose the flavor you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:18 (Updated on Dec 2, 2023 20:57)
Welcome to StrawPoll, the ultimate platform for satisfying your curiosity and settling friendly debates! We've cooked up a finger-licking ranking for all you chocolate lovers out there: "What is the most popular Kit Kat flavor?" With countless taste sensations and limited edition flavors, this iconic treat has won hearts across the globe. Whether you're a die-hard fan of the classic milk chocolate or a connoisseur on the hunt for the latest exotic creation, we've got you covered. Cast your vote, make your voice heard, and discover if your favorite flavor takes the crown! Don't see your go-to indulgence on the list? Fear not! You can suggest a missing option and rally your fellow chocoholics to join the cause. So, break off a piece of this delicious discussion and dive into the world of Kit Kat wonders!

What Is the Most Popular Kit Kat Flavor?

  1. 1

    Matcha Green Tea

    Nestlé Japan
    This flavor has become increasingly popular in recent years as it combines the classic Kit Kat wafer with a sweet, creamy matcha green tea flavor. It has become a staple in Japanese Kit Kat flavors and is now available worldwide.
    Matcha Green Tea is a unique and popular flavor of Kit Kat that offers a delightful combination of rich green tea flavor and creamy white chocolate. It is a traditional Japanese delicacy that has gained widespread popularity worldwide.
    • Flavor: Matcha Green Tea
    • Chocolaty Coating: White chocolate
    • Texture: Crispy wafers
    • Origin: Japan
    • Color: Pale green
  2. 2
    The sweet, fruity flavor of strawberry has been a fan favorite among Kit Kat fans. It has a refreshing taste and is perfect for those who prefer a lighter flavor.
    Strawberry ice cream is a sweet and refreshing frozen dessert known for its delightful strawberry flavor. It is made by blending fresh strawberries with a creamy ice cream base to achieve a smooth texture and a rich, fruity taste. The vibrant pink color adds to its visual appeal, making it a popular choice among ice cream enthusiasts of all ages.
    • Flavor: Sweet strawberry
    • Color: Vibrant pink
    • Texture: Creamy
    • Base: Milk-based
    • Favorite Toppings: Fresh strawberries, whipped cream, chocolate syrup
  3. 3
    Dark Chocolate
    Simon A. Eugster · CC BY-SA 3.0

    Dark Chocolate

    The Hershey Company
    This flavor is perfect for those who prefer a richer, more intense chocolate flavor. It has a slightly bitter taste and pairs well with coffee or tea.
    The Dark Chocolate Hershey Kiss flavor is a rich and indulgent treat that delivers a bold and intense chocolate experience. It is made with high-quality cocoa beans, resulting in a smooth and velvety texture with a slightly bitter taste and a hint of sweetness. The dark chocolate flavor offers a sophisticated twist on the classic Hershey Kiss, appealing to chocolate enthusiasts who prefer a more robust flavor profile.
    • Flavor: Dark Chocolate
    • Cocoa Content: At least 50% cocoa
    • Texture: Smooth and velvety
    • Taste: Slightly bitter with a hint of sweetness
    • Size: Standard Hershey Kiss size
    Dark Chocolate in other rankings
  4. 4
    Cookies and Cream
    BrokenSphere · CC BY-SA 3.0
    This flavor combines the classic Kit Kat wafer with a creamy white chocolate filling and cookie pieces. It has a sweet, crunchy texture and is perfect for those who love cookies and cream ice cream.
    Cookies and Cream is a classic ice cream flavor that consists of creamy vanilla ice cream loaded with chunks of chocolate sandwich cookies. It is a delightful combination of rich, sweet vanilla and the irresistible crunch of chocolatey cookies, creating a truly indulgent treat.
    • Flavor profile: Sweet and creamy with a hint of chocolate
    • Texture: Creamy and smooth with crunchy cookie pieces
    • Main ingredients: Vanilla ice cream, chocolate sandwich cookies
    • Color: White with dark specks from the cookie pieces
    • Taste intensity: Medium
    Cookies and Cream in other rankings
  5. 5
    Caramel lovers can rejoice with this flavor, which combines the classic Kit Kat wafer with a sweet, gooey caramel filling. It has a rich, buttery taste and is perfect for those who love sweet treats.
    Caramel hair color is a warm and golden shade that resembles the sweet confectionary caramel. It is a versatile hair color that blends rich brown tones with golden highlights, creating a soft and radiant look.
    • Base Color: Rich brown
    • Highlight Color: Golden
    • Warmth: Warm
    • Shade Level: Medium to dark
    • Undertones: Golden or reddish
  6. 6
    This flavor is perfect for those who prefer a tangy, citrusy taste. It combines the classic Kit Kat wafer with a zesty lemon flavor, making it a refreshing treat.
    The Lemon Bundt cake is a delightful and refreshing dessert that bursts with bright citrus flavors. It is a moist and tender cake with a tangy lemon flavor throughout. The refreshing flavor of lemons adds a zesty twist to the classic Bundt cake.
    • Flavor: Lemon
    • Texture: Moist and tender
    • Taste: Tangy and refreshing
    • Appearance: Golden yellow with a drizzle of lemon glaze
    • Ingredients: Mainly lemons, flour, sugar, butter, eggs, and baking powder
  7. 7
    Pumpkin Pie
    Peggy Greb · Public domain
    This seasonal flavor is perfect for fall and combines the classic Kit Kat wafer with a pumpkin pie-flavored filling. It has a sweet, spicy taste and is perfect for those who love pumpkin-flavored treats.
    Pumpkin Pie is a traditional American dessert that is commonly enjoyed during the fall and winter seasons. It is a sweet pastry pie filled with a smooth and creamy pumpkin-based custard. The crust is typically made from a combination of flour, butter, and sometimes sugar. The filling is made by blending cooked and mashed pumpkin with sugar, eggs, milk or cream, and a variety of spices such as cinnamon, nutmeg, and ginger. The pie is baked until the filling sets and the crust turns golden brown. It is usually served chilled or at room temperature, often topped with whipped cream.
    • Primary ingredients: Pumpkin, sugar, eggs, milk/cream
    • Crust: Pastry made from flour, butter, sometimes sugar
    • Spices: Cinnamon, nutmeg, ginger, cloves
    • Serving temperature: Chilled or at room temperature
    • Topping: Often served with whipped cream
    Pumpkin Pie in other rankings
  8. 8
    This flavor combines the classic Kit Kat wafer with a creamy hazelnut filling. It has a sweet, nutty flavor and is perfect for those who love hazelnut-flavored treats.
    Hazelnut coffee is a flavored coffee that features the rich and nutty taste of hazelnuts. It provides a distinct and delightful aroma and flavor that is loved by many coffee enthusiasts. The hazelnut flavor adds a touch of sweetness and creaminess to the coffee, complementing the rich and bold flavor of the coffee beans.
    • Flavor: Rich and nutty with a hint of sweetness
    • Aroma: Distinct and delightful hazelnut fragrance
    • Intensity: Medium to medium-high
    • Roast level: Dependent on the coffee blend, typically medium or medium-dark
    • Caffeine content: Varies based on coffee beans used
  9. 9

    Red Velvet

    Crumbl Cookies
    This limited edition flavor combines the classic Kit Kat wafer with a red velvet-flavored filling. It has a sweet, chocolatey taste with a hint of cream cheese.
    Red Velvet is a decadent and indulgent cookie flavor that is loved by many. It is a rich red-colored cookie that has a moist and velvety texture. The cookie is infused with a hint of cocoa and a tangy buttermilk flavor, which gives it a distinct taste. The Red Velvet cookie is generously topped with a smooth and creamy cream cheese frosting, adding a luscious and creamy element. With its vibrant color, velvety texture, and delightful frosting, the Red Velvet cookie offers a delightful treat for any occasion.
    • Cookie Texture: Moist and velvety
    • Flavor: Cocoa-infused with tangy buttermilk
    • Topping: Cream cheese frosting
    • Color: Rich red
    • Indulgence Level: Decadent
    Red Velvet in other rankings
  10. 10

    Mint Chocolate

    Dippin' Dots
    This flavor combines the classic Kit Kat wafer with a creamy mint chocolate filling. It has a refreshing, cool taste and is perfect for those who love mint chocolate chip ice cream.
    Mint Chocolate is a refreshing and delicious flavor of Dippin' Dots ice cream. It combines the perfect balance of cool mint with rich, creamy chocolate for a delightful taste experience. The flavor is loved by both chocolate and mint enthusiasts.
    • Flavor: Mint Chocolate
    • Main Ingredients: Mint, Chocolate
    • Texture: Smooth and creamy
    • Temperature: Frozen
    • Serving Size: Varies
    Mint Chocolate in other rankings

Missing your favorite flavor?


Ranking factors for popular flavor

  1. Sales volume
    The number of units sold for each flavor is a primary indicator of its popularity.
  2. Market share
    Compare the sales volume of each flavor to the total sales of Kit Kat to determine its market share. A higher market share indicates a more popular flavor.
  3. Repeat purchases
    If a specific flavor is bought by customers multiple times, it may be a sign of its popularity.
  4. Awards or recognitions
    If a specific flavor has won awards or recognitions, it can be a factor indicating its popularity.
  5. Limited editions and seasonal flavors
    Some limited edition or seasonal flavors may become extremely popular for a short period, but it's crucial to consider their long-term popularity as well.
  6. Availability
    The availability of a flavor can affect its popularity. A widely available flavor may rank higher in popularity than a flavor that is hard to find.
  7. Social media buzz
    A flavor that generates more buzz and conversations on social media platforms may indicate higher popularity.
  8. Celebrity endorsements or collaborations
    If a flavor has been endorsed or created in collaboration with a celebrity, it can result in higher popularity.

About this ranking

This is a community-based ranking of the most popular Kit Kat flavor. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or flavor is missing, feel free to help improve the ranking!


  • 240 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each flavor once every 24 hours. The rank of each flavor is then calculated from the weighted sum of all up and down votes.

More information on most popular kit kat flavor

Kit Kat is a popular chocolate-covered wafer bar that has been enjoyed by people around the world for decades. Originally created in the United Kingdom in 1935 by Rowntree's, Kit Kat is now produced by Nestle and is available in over 80 countries worldwide. One of the unique features of Kit Kat is the variety of flavors that are available in different regions. While the classic milk chocolate flavor is universally loved, there are also popular variations such as green tea, strawberry, and even wasabi. With so many flavors to choose from, it's no wonder that Kit Kat has become a favorite among chocolate lovers everywhere. In this article, we will explore the most popular Kit Kat flavors according to the votes and opinions of the StrawPoll community.

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