The Most Popular Rum in the UK, Ranked
Voting rules: Choose the rum you think is the most popular!
Updated on May 10, 2024 06:49
For those who cherish a well-crafted cocktail, the choice of rum can transform a simple beverage into an exceptional experience. Across the UK, the rum market is bustling with diverse brands, each offering unique flavors and stories. By ranking these rums, enthusiasts and newcomers alike can gain insights into which bottles are cherished most by the community.
This dynamic ranking is driven by your votes, reflecting real-time preferences and trends within the rum community. Whether you are a seasoned aficionado or just beginning to dip your toes into the world of rum, your contribution helps shape a valuable resource for discovering and appreciating the top rums as celebrated by voters like you.
What Is the Most Popular Rum in the UK?
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141votes
Captain Morgan's Spiced Rum
Captain MorganThis is the most popular rum in the UK due to its smooth and sweet taste, making it a popular choice for mixing in cocktails. It is also widely available in supermarkets and bars.Captain Morgan's Spiced Rum is a popular and well-loved rum in the UK. It is a smooth and medium-bodied spirit with a rich and flavorful profile. The rum is infused with a blend of spices, including vanilla, cinnamon, and nutmeg, which gives it a unique and delicious taste. It is perfect for mixing in cocktails or enjoying on its own.- Alcohol by volume (ABV): 35%
- Rum Type: Spiced
- Country of Origin: Jamaica
- Color: Amber
- Aging: Not specified
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234votes
Bacardi Superior Rum
Bacardi LimitedBacardi is a well-known and trusted brand, and their Superior Rum is a classic white rum that is versatile and great for mixing.Bacardi Superior Rum is a widely recognized and popular rum in the UK. It is a smooth and crisp white rum that is widely used in cocktails and mixed drinks. Made from molasses, this rum goes through a meticulous distillation process and is aged for at least one year in white oak barrels. The result is a balanced and versatile spirit that is cherished by rum enthusiasts and bartenders alike.- Type: White Rum
- Alcohol Content: 40% ABV
- Country of Origin: Puerto Rico
- Color: Crystal Clear
- Aging: At least 1 year in white oak barrels
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318votes
Sailor Jerry Spiced Rum
William Grant & Sons Ltd.This spiced rum has a unique flavour profile with notes of vanilla and cinnamon, and is popular among young adults who enjoy its edgy branding and marketing.Sailor Jerry Spiced Rum is a popular rum brand in the UK known for its bold and spiced flavor profile. It is produced using Caribbean rum infused with a blend of natural spices, including vanilla, cinnamon, and cloves. The result is a smooth and warming rum with a distinctive taste.- Alcohol Content: 46% ABV
- Bottle Size: 70 cl
- Style: Spiced Rum
- Color: Amber
- Flavor: Vanilla, cinnamon, cloves
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417votes
Kraken Black Spiced Rum
Proximo SpiritsThe Kraken is a dark spiced rum that has a strong and distinctive flavour, making it a favourite among those who prefer their rum neat or on the rocks.The Kraken Black Spiced Rum is a popular and distinctively dark rum known for its rich, smooth flavor and unique spiced profile. It is named after the legendary sea creature 'Kraken' and is inspired by tales of maritime myths and the deep ocean. The rum is crafted from a blend of Caribbean rums and infused with a secret mix of spices to create its characteristic taste.- Country of Origin: Caribbean
- Alcohol by Volume (ABV): 40%
- Color: Dark brown, almost black
- Aroma: Toffee, vanilla, coffee, and spices
- Taste: Smooth, rich, and complex with notes of caramel, chocolate, cinnamon, and nutmeg
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520votes
Appleton Estate Jamaica Rum
J. Wray & Nephew LimitedThis rum is made from Jamaican sugar cane and has a rich and complex flavour that is best enjoyed straight or in classic cocktails like the Mai Tai.Appleton Estate Jamaica Rum is a premium rum brand that originates from Jamaica. It is known for its rich history, exceptional quality, and distinct Jamaican flavor profile. Crafted with great attention to detail, this rum has become a favorite among rum enthusiasts worldwide.- ABV (Alcohol by Volume): 40%
- Aging: Minimum 4 years
- Region: Jamaica
- Style: Golden rum
- Tasting Notes: Rich and complex with notes of tropical fruits, spice, and oak
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67votes
Mount Gay Eclipse Rum
Mount Gay Distilleries Ltd.This rum has a light and fruity taste that is best enjoyed in cocktails like the Mojito or Piña Colada.Mount Gay Eclipse Rum is a well-known brand of rum, widely popular in the UK. It is a rich and smooth rum with a distinct flavor profile. The deep amber color and aromatic notes make it a favorite choice for rum enthusiasts. Created by Mount Gay Distilleries Ltd., the oldest existing rum distillery in the world, located in Barbados. Mount Gay Eclipse Rum has a long-standing tradition of quality and craftsmanship.- Type: Rum
- Origin: Barbados
- Age: Blended, typically aged between 2-7 years
- Proof: 80 (40% ABV)
- Color: Amber
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79votesGosling's is a dark rum with a rich flavour that is best enjoyed in classic cocktails like the Dark and Stormy or the Rum Runner.Gosling's Black Seal Rum is a popular rum brand in the UK known for its rich, smooth flavor and deep dark color. It is a blended aged rum that has been crafted using a secret family recipe passed down over generations. The rum offers a unique combination of caramel, vanilla, and aromatic spices, making it a versatile choice for both sipping and mixing in cocktails.
- Type: Blended aged rum
- Alcohol by Volume (ABV): 40%
- Color: Deep dark
- Flavor Profile: Rich, smooth, caramel, vanilla, spices
- Serving Suggestions: Neat, on the rocks, or in cocktails
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82votes
Havana Club 7 Year Old Rum
Havana ClubThis Cuban rum is aged for seven years and has a smooth and complex flavour that is best enjoyed straight or in classic cocktails like the Daiquiri.Havana Club 7 Year Old Rum is a premium aged rum widely enjoyed in the UK. It is known for its rich and complex flavor profile, making it a favorite among rum connoisseurs. This rum is carefully crafted using a blend of aged spirits, with each batch aged for a minimum of 7 years in oak barrels. The result is a smooth and full-bodied rum with notes of caramel, dried fruits, and spices.- Country of Origin: Cuba
- Alcohol by Volume (ABV): 40%
- Aging Process: Minimum 7 years in oak barrels
- Flavor Profile: Rich, complex, caramel, dried fruits, spices
- Color: Amber
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95votes
Diplomático Reserva Exclusiva Rum
DiplomáticoThis Venezuelan rum is aged for up to 12 years and has a complex flavour with notes of caramel, vanilla, and spice. It is best enjoyed neat or on the rocks.Diplomático Reserva Exclusiva Rum is a premium sipping rum that hails from Venezuela. It is known for its rich and complex flavor profile, which combines notes of smooth dark chocolate, ripe orange peel, vanilla, and a touch of cinnamon. This rum is aged for up to 12 years using a combination of traditional alembic copper pot stills and small batch copper kettle stills, resulting in a well-balanced and flavorful spirit.- Country of Origin: Venezuela
- Rum Type: Premium sipping rum
- Age: Up to 12 years
- Still Type: Combination of alembic copper pot stills and small batch copper kettle stills
- Flavor profile: Rich, complex, smooth dark chocolate, ripe orange peel, vanilla, and a touch of cinnamon
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107votes
Ron Zacapa Centenario Rum
Lorena VásquezThis Guatemalan rum is aged for up to 23 years and has a rich and full-bodied flavour with notes of chocolate and caramel. It is best enjoyed neat or in classic cocktails like the Old Fashioned.Ron Zacapa Centenario Rum is a luxurious and highly regarded rum brand from Guatemala. It is renowned for its exceptional quality and exceptional aging process, resulting in a complex and smooth flavor profile. Crafted using traditional methods, Ron Zacapa Centenario Rum has gained a loyal following among rum enthusiasts around the world.- Country of Origin: Guatemala
- Type: Aged Rum
- Age: Up to 23 years
- Alcohol by Volume (ABV): 40%
- Distillation : Pot Still and Column Still
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Discussion
Ranking factors for popular rum
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Sales volumeThe total number of bottles or units sold can be a strong indicator of a rum's popularity. The more units sold, the more popular the rum is likely to be among consumers.
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Market shareThis refers to the percentage of total rum sales attributed to a particular brand. A higher market share indicates greater popularity in the market.
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Consumer reviews and ratingsOnline reviews and ratings can give a strong indication of consumer preference. Brands with higher average ratings and positive reviews will rank higher in popularity.
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Brand reputation and historyEstablished brands with long histories in the industry are often well-regarded and popular among consumers. A strong brand reputation can drive higher sales and popularity.
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Awards and accoladesWinning awards at spirits competitions or receiving accolades from industry experts can increase a rum's popularity and prestige.
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Price point and accessibilityRums that are affordably priced and widely available may be more popular among consumers due to their accessibility.
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Advertising and marketing effortsEffective advertising and marketing campaigns can raise awareness of a brand and increase its popularity among consumers.
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Social media following and engagementA strong social media presence with high engagement levels can indicate a rum's popularity among fans and consumers.
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Taste and qualityUltimately, the taste and quality of a rum will play a significant role in its popularity. Consumers are more likely to continue purchasing and recommending a product they enjoy.
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Trends and innovationRums that respond to current trends, such as flavored rums or more eco-conscious production methods, can gain popularity as consumer preferences evolve.
About this ranking
This is a community-based ranking of the most popular rum in the UK. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or rum is missing, feel free to help improve the ranking!
Statistics
- 2447 views
- 163 votes
- 10 ranked items
Movers & Shakers
Voting Rules
A participant may cast an up or down vote for each rum once every 24 hours. The rank of each rum is then calculated from the weighted sum of all up and down votes.
More information on most popular rum in the uk
Rum has a long history in the UK, dating back to the days of the British Navy when it was used as a form of currency. Today, rum is a popular spirit enjoyed by many in the UK, whether it's sipped neat, mixed into cocktails, or used as a key ingredient in cooking. With so many brands and varieties available, it can be tough to determine which rum is the most popular in the UK. However, StrawPoll's extensive database of polls and rankings can shed some light on the matter. So, let's take a closer look at the most popular rum in the UK, as voted by the people.
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