The Most Popular Coffee Brand in Italy, Ranked

Choose the coffee brand you think is the most popular!

Author: Gregor Krambs
Updated on Jun 17, 2024 06:46
Coffee holds a special place in Italian culture, with each cup savored from morning to evening across the peninsula. Determining the most popular coffee brand can help new visitors and locals alike find their preferred taste amid numerous options. The purpose here is to guide users through the variety and quality of coffee that Italy has to offer, allowing them to choose based on popular consensus. By participating in the voting, everyone contributes to a broader understanding of what is favored and why. This live ranking not only reflects current preferences but also evolves with new opinions. This ensures that the feedback collected is always fresh and relevant, providing an up-to-date guide to Italy's preferred coffee brands.

What Is the Most Popular Coffee Brand in Italy?

  1. 1


    Lavazza is one of Italy's oldest and most popular coffee brands, known for its variety of blends.
    • Founded: 1895
    • Headquarters: Turin, Italy
  2. 2


    Illycaffè is known for its high-quality espresso coffee and has a significant presence in the global market.
    • Founded: 1933
    • Headquarters: Trieste, Italy
  3. 3


    Kimbo is a major Italian coffee company, particularly well-known in Southern Italy.
    • Founded: 1963
    • Headquarters: Naples, Italy
  4. 4

    Caffè Vergnano

    Caffè Vergnano is one of Italy's oldest coffee manufacturers, offering a wide range of coffee products.
    • Founded: 1882
    • Headquarters: Santena, Italy
  5. 5


    Pellini is an Italian coffee brand known for its premium quality coffee blends and aromas.
    • Founded: 1922
    • Headquarters: Verona, Italy
  6. 6


    Mokaflor is a Florence-based coffee roaster that offers a wide range of high-quality coffee blends.
    • Founded: 1950
    • Headquarters: Florence, Italy
  7. 7


    Passalacqua is a lesser-known but highly respected Italian coffee brand, especially popular in Naples.
    • Founded: 1948
    • Headquarters: Naples, Italy
  8. 8

    Segafredo Zanetti

    Segafredo Zanetti is part of the Massimo Zanetti Beverage Group and is known for its rich espresso blends.
    • Founded: 1973
    • Headquarters: Bologna, Italy
  9. 9

    Caffè Mauro

    Caffè Mauro is known for its traditional Italian espresso and has a strong international presence.
    • Founded: 1949
    • Headquarters: Reggio Calabria, Italy
  10. 10


    Caffè Borbone is a popular brand in Italy, known for its strong and intense espresso pods.
    • Founded: 1997
    • Headquarters: Naples, Italy

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About this ranking

This is a community-based ranking of the most popular coffee brand in Italy. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or coffee brand is missing, feel free to help improve the ranking!


  • 151 votes
  • 10 ranked items

Movers & Shakers

Voting Rules

A participant may cast an up or down vote for each coffee brand once every 24 hours. The rank of each coffee brand is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Coffee Brand in Italy

Rank #1 for the most popular coffee brand in Italy: Lavazza (Source)
Italy has a rich coffee culture. The country is known for its espresso, which is a staple in Italian daily life. Many coffee brands in Italy have a long history. These brands have perfected their craft over the years, earning a loyal following both in Italy and abroad.

The most popular coffee brand in Italy has roots that go back many decades. It started as a small family business. Over time, it grew into a well-known name. The founders were passionate about coffee. They wanted to create a product that captured the essence of Italian coffee culture. They focused on quality and consistency. This dedication helped them build a strong reputation.

The brand sources its coffee beans from various regions around the world. They select only the best beans. The roasting process is crucial. It brings out the rich flavors that Italian coffee is known for. The brand uses traditional methods combined with modern technology. This ensures each cup of coffee is of the highest quality.

In Italy, drinking coffee is more than just a habit. It is a social activity. People gather in cafes to enjoy their espresso. The most popular coffee brand has become a part of this tradition. Its coffee is served in many cafes across the country. It is also a popular choice for home brewing.

The brand offers a variety of coffee products. These include whole beans, ground coffee, and coffee pods. Each product is designed to meet the needs of different coffee drinkers. Whether you prefer a strong espresso or a smooth cappuccino, there is something for everyone.

The brand's success is not limited to Italy. It has expanded to international markets. Today, you can find its products in many countries around the world. This global presence has helped spread Italian coffee culture to new audiences.

The brand places a strong emphasis on sustainability. It works closely with coffee farmers to ensure fair practices. This includes paying fair prices and supporting community development. The brand also focuses on reducing its environmental impact. It uses eco-friendly packaging and promotes recycling.

Innovation is another key factor in the brand's success. It invests in research and development to create new products. This includes exploring new coffee blends and brewing methods. The goal is to offer customers a unique and enjoyable coffee experience.

Customer loyalty is important to the brand. It values feedback and strives to meet customer expectations. This commitment to customer satisfaction has helped it maintain its popularity over the years.

In summary, the most popular coffee brand in Italy has built its reputation on quality, tradition, and innovation. It has become an integral part of Italian coffee culture. Its products are enjoyed by coffee lovers both in Italy and around the world. The brand's dedication to sustainability and customer satisfaction ensures it will remain a favorite for years to come.

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