The Most Popular Instagram Hashtag, Ranked
Voting rules: Choose the hashtag you think is the most popular!
Updated on Apr 25, 2024 06:40
In the bustling world of social media, where countless posts and trends fight for attention every day, identifying the most impactful Instagram hashtags can be a game-changer. By highlighting the top trending tags, users can connect more effectively with broader audiences and tailor their content to engage with current social waves.
This dynamic list, fueled by your votes, offers a real-time glimpse into what the community finds most useful or exciting at the moment. Casting votes for your preferred hashtags not only pushes them up the ranks but also helps novices and seasoned users alike in crafting posts that are timely and more likely to be seen.
What Is the Most Popular Instagram Hashtag?
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168votesThis hashtag is used in over 2 billion posts, and it is often used to express affection towards someone or something.The #love hashtag is one of the most popular and widely used hashtags on social media platforms. It is associated with posts and content related to love, affection, and all things romantic.
- Usage: Millions of posts
- Topics: Romantic relationships, affection, love quotes, weddings, anniversaries
- Platform: Various social media platforms such as Instagram, Twitter, Facebook, etc.
- Popularity: Consistently among the top hashtags used globally
- Engagement: High user engagement, including likes, comments, and shares
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245votesThis hashtag is used in over 1 billion posts, and it is used to describe high-quality or popular content on Instagram.#instagood is a popular hashtag on social media platforms, particularly on Instagram. It is used to accompany posts that are visually appealing or of high quality, showcasing various aspects of life and art.
- Hashtag Length: 8 characters
- Platform: Primarily used on Instagram
- Popularity: High usage and engagement
- Community: Wide and diverse community
- Purpose: Highlight visually appealing content
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311votesThis hashtag is used in over 1 billion posts, and it is used to highlight the best photo of the day.The hashtag #photooftheday is used to showcase a significant or outstanding photograph of the day.
- Usage: To share a visually striking or noteworthy photo taken on the day
- Popularity: One of the most widely used and recognized hashtags on various social media platforms
- Community Engagement: Users engage with the hashtag by liking, sharing, and commenting on the featured photos
- Variety: Covers a wide range of photographic styles and subjects
- Daily Frequency: The hashtag is used daily, with new photos posted every day
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423votesThis hashtag is used in over 1 billion posts, and it is used to showcase clothing and style.The '#fashion' hashtag is used on social media platforms to categorize and explore posts related to clothing, style, trends, and the fashion industry. It encompasses a wide range of fashion-related content, ranging from outfit inspirations, fashion events, brand promotions, styling tips, to runway shows and designer collections.
- Usage: Widely used on platforms like Instagram, Twitter, and TikTok
- Popularity: One of the most popular hashtags worldwide with millions of posts
- Community: Attracts fashion enthusiasts, influencers, designers, models, and brands
- Variety: Covers different fashion styles, aesthetics, and cultures
- Trend setting: A place to discover and showcase emerging fashion trends
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516votesThis hashtag is used in over 800 million posts, and it is used to describe something or someone that is aesthetically pleasing.
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68votesThis hashtag is used in over 800 million posts, and it is used to express joy and positivity.The hashtag #happy is one of the most popular hashtags on Instagram. It is used to express happiness, joy, and positive experiences. People use this hashtag to share moments of happiness and positivity with others on the platform.
- Usage: Used to tag posts that convey happiness
- Popularity: One of the most popular hashtags on Instagram
- Reach: Millions of users across the platform
- Engagement: Posts with this hashtag often receive high engagement
- Emotional Content: Associated with positive emotions like joy and satisfaction
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75votesThis hashtag is used in over 700 million posts, and it is used to describe something or someone adorable.The hashtag #cute is widely used on Instagram to describe and share cute and adorable content. It is a popular choice among users to showcase cute animals, babies, fashion, moments, and more.
- Usage: Most popular Instagram hashtag
- Content: Cute and adorable
- Theme: Animals, babies, fashion, moments, etc.
- Trend: Consistently trending
- Reach: Global audience
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813votesThis hashtag is used in over 600 million posts, and it is used to encourage people to follow an Instagram account.The hashtag #follow is widely used on Instagram to encourage users to follow a specific account or to gain followers themselves. It is predominantly used as a call-to-action to attract more followers to the user's profile.
- Popularity: One of the most popular hashtags on Instagram, #follow has millions of posts associated with it.
- Purpose: To enhance a user's visibility and increase their follower count on Instagram.
- Engagement: Posts with #follow often receive high levels of engagement, including likes and comments.
- Variations: Users often combine #follow with other hashtags like #followme, #followforfollow, or #followback.
- Community: The hashtag is commonly used by influencers, brands, and users looking to grow their Instagram following.
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97votesThis hashtag is used in over 500 million posts, and it stands for "Throwback Thursday," where users post old photos or memories.#tbt is a popular hashtag on Instagram that stands for Throwback Thursday. It is used by users to share nostalgic photos or memories from the past on Thursdays. The hashtag encourages people to share old photos and reminisce about memorable moments in their lives.
- Date of creation: Unknown
- Original purpose: To share old photos on Thursdays
- Popularity: Widely used on Instagram
- Frequency of use: High usage on Thursdays
- Variations: #throwbackthursday, #trowback, #tb
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106votesThis hashtag is used in over 400 million posts, and it is used to encourage people to like and follow an Instagram account in exchange for likes and follows back.The hashtag #like4like is a popular Instagram tag that is used to indicate a mutual exchange of likes between Instagram users. It represents a social media strategy where users like each other's posts in order to gain more visibility and engagement on their own content.
- Usage: Instagram
- Purpose: Mutual exchange of likes
- Hashtag: #like4like
- Motivation: Increase visibility and engagement
- Strategy: Liking other users' posts to gain likes
Missing your favorite hashtag?
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Discussion
Ranking factors for popular hashtag
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Volume of postsThe total number of posts that have used the hashtag is an essential factor in determining its popularity. The more posts associated with a hashtag, the more popular and widely-used it is.
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EngagementMeasure the average number of likes, comments, and shares that posts with the hashtag receive. High engagement reflects that the hashtag is popular and resonates with the audience.
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Relevance and trending statusCheck if the hashtag is relevant to a current event, trending topic, or general public interest. Trending hashtags often have high popularity and engagement, but they might have a short lifespan.
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Niche or industry-specific appealThe popularity of a hashtag can also be determined by its significance within a specific niche or industry. Some hashtags may not have the highest volume of posts, but they might be extremely popular within a particular community or group of people.
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Geographic locationThe popularity of a hashtag can vary by location. Consider the primary language of users and location-specific events that can impact hashtag usage and popularity.
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User demographicsThe popularity of a hashtag among various age groups, genders, and other demographic factors can also be crucial, especially if you're targeting a specific audience.
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Longevity and consistencyA consistently popular hashtag that has maintained its popularity over an extended period can be considered more valuable than a short-lived trending hashtag.
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Brand or influencer associationsA hashtag's popularity might be influenced by associations with celebrities, influencers, or brands. Hashtags that are frequently used by popular figures or in brand campaigns tend to have higher visibility and popularity.
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CompetitionConsider the number of similar or alternative hashtags that compete for the same topic or target audience. A hashtag can be more popular if it has fewer competing alternatives.
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Context and clarityA hashtag's popularity can be impacted by how clear and concise it is in conveying the intended message or topic. Hashtags that are more straightforward and easy to understand tend to gain more traction.
About this ranking
This is a community-based ranking of the most popular Instagram hashtag. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or hashtag is missing, feel free to help improve the ranking!
Statistics
- 2348 views
- 203 votes
- 10 ranked items
Voting Rules
A participant may cast an up or down vote for each hashtag once every 24 hours. The rank of each hashtag is then calculated from the weighted sum of all up and down votes.
More information on most popular instagram hashtag
Instagram is one of the most popular social media platforms in the world, with over 1 billion monthly active users. One of the key features of Instagram is the use of hashtags, which allow users to categorize their posts and make them discoverable to a wider audience. Hashtags are essentially keywords or phrases preceded by the pound sign (#), and they can be used for a variety of purposes, such as expressing emotions, promoting products or events, or simply adding context to a post. Over the years, Instagram has seen the rise and fall of many hashtags, from the ubiquitous #selfie to the more niche #foodporn or #travelgram. So what is the most popular Instagram hashtag? Let's take a closer look.
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