The Most Popular Men's Grooming Products: A Comprehensive Ranking

Choose the Product you think is the most popular!

Author: Gregor Krambs
Jun 16, 2023 10:17 (Updated on Dec 7, 2023 05:20)
Are you tired of scanning the shelves, browsing online, and asking friends for the best men's grooming products? Look no further! At StrawPoll, we have curated a list of the most sought-after grooming essentials, and now we need YOUR expert opinion to crown the ultimate fan-favorite. Join thousands of other discerning gentlemen as they rank everything from shaving creams and razors to hair pomades and beard oils. Don't see your go-to product on the list? No problem! Simply suggest a missing option, and let the democratic process work its magic. What are you waiting for? Take part in the ultimate grooming showdown, and help us determine the undisputed champion of men's grooming products. Vote now!

What Are the Most Popular Men's Grooming Products?

  1. 1
    A razor is an essential grooming tool for men who want to maintain a clean-shaven face or trim their facial hair.
    The Razor is a popular men's grooming product used for shaving facial hair. It is designed to provide a close and precise shave while minimizing irritation and ingrown hairs. The device typically consists of a handle and a removable blade cartridge.
    • Blades: The Razor uses sharp stainless steel blades for efficient shaving.
    • Precision: The razor offers excellent precision and control, allowing users to achieve their desired style.
    • Comfort: The razor is designed with comfort in mind, providing a smooth and comfortable shaving experience.
    • Safety: Most razors feature a safety mechanism to protect against accidental cuts and nicks.
    • Versatility: Many razors offer multiple blade settings or adjustable angles to accommodate different hair types and styles.
  2. 2
    Shaving cream is used to create a smooth surface for the razor to glide over, reducing the risk of nicks and cuts. It also helps to moisturize and soothe the skin.
    Shaving cream is a grooming product used by men to create a lather for shaving. It is applied to the face and helps soften the hair follicles, making it easier for the razor to glide smoothly over the skin. Shaving cream also provides lubrication, reducing the chances of irritation and razor burn. It is an essential part of a traditional wet shaving routine.
    • Container Type: Typically comes in aerosol cans, pump bottles, or traditional tubs/jars
    • Lather Quality: Produces a rich and creamy lather
    • Fragrance: Available in various scents like sandalwood, citrus, lavender, etc.
    • Moisturizing Properties: Contains hydrating ingredients to prevent dryness
    • Skin Sensitivity: Options available for various skin types, including sensitive skin
  3. 3
    Beard oil helps to hydrate and nourish the hair and skin beneath the beard, reducing itchiness and flakiness. It also helps to tame and style the beard.
    Beard oil is a grooming product specially formulated to moisturize and nourish facial hair. It is designed to soften and condition the beard, making it more manageable and reducing itchiness and beardruff (beard dandruff).
    • Ingredients: A blend of carrier oils (such as jojoba, argan, or coconut oil) and essential oils (such as cedarwood, sandalwood, or tea tree oil).
    • Moisturizing: Provides necessary hydration to the skin beneath the beard and the beard itself, preventing dryness and brittleness.
    • Conditioning: Softens the beard hair, making it smoother and easier to style.
    • Scent: Enhances the beard with a pleasant aroma, often derived from the essential oils used in the formulation.
    • Itch Relief: Soothes the skin and reduces itchiness commonly experienced during beard growth.
  4. 4
    Cologne is a fragrance that adds a pleasant scent to a man's overall grooming routine. It can enhance his personal style and make him feel more confident.
    Cologne is a type of fragrance or perfumed liquid typically used by men for enhancing their personal scent. It is applied directly to the skin, usually on the neck or wrists, and can also be sprayed on clothing or used in combination with other grooming products.
    • Scent: Varies depending on the fragrance; it can be floral, citrusy, woody, spicy, or a combination of different notes.
    • Alcohol Content: Cologne typically contains a high concentration of alcohol, usually around 70-80%, which aids in proper evaporation and diffusion.
    • Concentration: Cologne has a moderate concentration of fragrance oils, usually between 2-5%, which gives it a lighter and more subtle scent compared to other types of perfumes.
    • Longevity: Cologne generally lasts for about 2-4 hours before needing reapplication, depending on factors such as the quality of ingredients and individual skin chemistry.
    • Packaging: Cologne is typically sold in small glass bottles with a spray or splash dispenser, allowing for easy and precise application.
  5. 5
    Hair gel is used to style and hold a man's hair in place. It can add volume and texture to hair, making it easier to style.
    Hair gel is a styling product used by men to achieve various hairstyles and hold their hair in place. It is a thick, jelly-like substance that can be applied to damp or dry hair. Hair gel provides a firm hold and adds shine to the hair, giving it a sleek and polished appearance.
    • Hold Strength: Variable - light to extra strong
    • Shine Level: Variable - natural to high shine
    • Hair Types: Suitable for all hair types
    • Application: Can be applied to damp or dry hair
    • Versatility: Allows for various hairstyles and looks
    Hair gel in other rankings
  6. 6

    Face wash

    Various skincare brands
    Face wash is used to clean and refresh the skin, removing dirt, oil, and impurities. It can help to prevent acne and other skin problems.
    Face wash is a popular men's grooming product that is specifically designed for cleansing and refreshing the face. It effectively removes dirt, excess oil, and impurities from the skin, leaving it clean and revitalized. It is usually used as a part of a daily skincare routine to maintain healthy and clear skin.
    • Suitable for: All skin types
    • Ingredients: Typically includes gentle cleansers, such as surfactants like sodium lauryl sulfate or sodium laureth sulfate
    • Formulation: Gel or foaming
    • Benefits: Deep cleanses, removes dirt and excess oil, unclogs pores, refreshes skin
    • Usage: Apply a small amount to wet face, gently massage in circular motions, rinse off with water
  7. 7
    Body wash
    Trounce · CC BY-SA 3.0

    Body wash

    Various brands
    Body wash is a shower gel used to clean and refresh the body. It can help to remove sweat, dirt, and bacteria, leaving the skin feeling clean and fresh.
    Body wash is a type of liquid cleanser formulated specifically for the body. It is used to cleanse the skin by removing dirt, excess oil, and sweat, while also providing hydration and leaving a refreshing scent. The body wash is usually applied to a washcloth or directly onto the skin and then lathered before rinsing off. It is a popular grooming product among men for maintaining overall cleanliness and pleasant scent.
    • Scent Options: Available in a wide range of fragrances
    • Formulation: Liquid-based
    • Skin Type: Suitable for all skin types
    • Ingredients: Contains cleansing agents, moisturizers, and fragrance
    • Moisturizing: Helps to hydrate and nourish the skin
  8. 8
    Deodorant is used to control body odor and sweat. It can help to prevent embarrassing sweat stains and keep a man feeling fresh and confident.
    Deodorant is a personal care product designed specifically for combating body odor. It is typically applied to the underarms and works by neutralizing the odor-causing bacteria, thereby keeping you smelling fresh throughout the day.
    • Odor Control: Effectively eliminates body odor
    • Antiperspirant: Reduces sweating and keeps you dry
    • Fragrance: Leaves a pleasant scent on the skin
    • Long-lasting: Provides all-day odor protection
    • Quick-drying: Dries quickly after application
  9. 9
    A hair trimmer is a grooming tool used to trim and shape facial hair, such as beards and mustaches. It can also be used to trim body hair.
    A hair trimmer is a grooming device used to cut, trim, and shape men's hair. It is designed for ease of use and precision, allowing individuals to maintain their desired hairstyle or achieve a clean, well-groomed look at home. The device typically comes with adjustable blades, allowing various hair lengths to be achieved. Hair trimmers may also feature different attachments and settings for more versatile styling options.
    • Blade type: Adjustable
    • Number of attachments: Multiple
    • Cutting lengths: Various
    • Power source: Corded or cordless
    • Motor type: Rotary or magnetic
  10. 10
    Moisturizer is used to hydrate and nourish the skin, reducing dryness and flakiness. It can help to prevent wrinkles and other signs of aging.
    Moisturizer is a grooming product designed specifically for men's skincare routine. It is a lightweight cream or lotion that helps hydrate and nourish the skin, keeping it soft and supple. Moisturizers are formulated to be quickly absorbed, leaving no greasy residue. They also help to balance the skin's natural oils and protect it from environmental damage.
    • Hydration Level: Intense moisture
    • Texture: Lightweight and non-greasy
    • Skin Type: Suitable for all skin types
    • Ingredients: Vitamin E, Hyaluronic Acid, Aloe Vera, Shea Butter
    • SPF Protection: Some moisturizers include SPF for sun protection

Missing your favorite Product?


Ranking factors for popular men's grooming products

  1. Sales figures
    One of the easiest ways to determine popularity is by assessing sales figures. Products that sell in high volumes are generally popular among consumers.
  2. Reviews and ratings
    Customer reviews and ratings are an essential indicator of a product's popularity and effectiveness. Look for products with a high number of positive reviews and high overall ratings.
  3. Brand reputation
    Popular and well-established brands tend to have a loyal customer base, making their products more popular. Brand reputation, however, should not be the only factor considered, as newer or lesser-known brands can also have excellent offerings.
  4. Ingredients and formulation
    The effectiveness and quality of a product's ingredients play a significant role in popularity. Products containing natural, organic, or proven effective ingredients are more likely to be highly rated and popular.
  5. Packaging and design
    Attractive packaging and design can contribute to a product's popularity, as it may catch the consumer's eye on store shelves or online.
  6. Price and value
    Affordable pricing and good value for money can help boost a product's popularity. Men's grooming products that deliver excellent results without breaking the bank are more likely to be ranked highly.
  7. Marketing and advertising
    Effective marketing and advertising can significantly impact a product's popularity. Products that are heavily advertised or endorsed by influencers or celebrities are more likely to be highly sought-after.
  8. Awards and recognition
    Men's grooming products that have received awards or recognition from reputable industry bodies or magazines may be considered more popular due to increased exposure and credibility.
  9. Availability and accessibility
    Products that are readily available both online and in physical stores will be more popular, as they are more accessible to a broader range of customers.

About this ranking

This is a community-based ranking of the most popular men's grooming products. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Product is missing, feel free to help improve the ranking!


  • 141 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Product once every 24 hours. The rank of each Product is then calculated from the weighted sum of all up and down votes.

More information on most popular men's grooming products

In recent years, the men's grooming industry has exploded with a plethora of products catering to the modern man's needs. From beard oils to hair styling products, there seems to be a solution for every grooming concern. The rise of social media and the emphasis on personal grooming has also contributed to the popularity of men's grooming products. With so many options available, it can be difficult to navigate through the sea of products and find the ones that are most effective. In this article, we'll explore the most popular men's grooming products that have been tried and tested by men all over the world.

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