The Most Popular Type of Content on YouTube, Ranked

Choose the type you think is the most popular!

Author: Gregor Krambs
Updated on May 8, 2024 06:53
Determining which types of content resonate most with audiences can significantly streamline the viewing experience. By ranking the most admired categories on YouTube, users gain insights into prevailing trends and preferences, making it easier to find content that reflects collective tastes. This interactive ranking system invites you to actively participate by voting for your preferred types of YouTube content. Your contributions help shape a dynamic list that continuously reflects current popular opinion, offering a curated guide to engaging and relevant videos.

What Is the Most Popular Type of Content on YouTube?

  1. 1
    34
    votes
    Music videos have always been popular on YouTube, with viewers coming to the platform to watch their favorite artists' latest releases. The platform has also helped launch the careers of many independent musicians.
    The 'Music videos' is a popular Gacha Life video genre where creators use the Gacha Life app to create animated music videos. These videos typically feature Gacha Life characters lip-syncing and dancing to popular songs. The visuals are accompanied by animations, transitions, and effects to enhance the overall viewing experience.
    • Average video length: 3-5 minutes
    • Animation Style: 2D animation using Gacha Life characters
    • Music selection: Popular songs from various genres
    • Character customization: Customizable Gacha Life characters with different outfits and accessories
    • Lip-syncing: Characters syncing their movements with the lyrics of the song
    Music videos in other rankings
  2. 2
    50
    votes

    Gaming content

    PewDiePie
    Gaming content has exploded in popularity, with gamers making videos of themselves playing games, sharing tips and tricks, and reviewing new releases. The gaming community on YouTube is vast, and many gamers have become celebrities in their own right.
    Gaming content on YouTube refers to videos centered around gameplay, tutorials, reviews, and other related topics within the field of video games. It has gained immense popularity due to the accessibility of gaming platforms and the growth of the gaming industry. Gaming creators upload recorded or live-streamed gameplay footage, providing commentary, entertainment, and valuable insights to their audience. These videos often showcase various genres of games including action, adventure, simulation, sports, and more.
    • Subscribers: 110 million
    • Total Views: 26 billion
    • Average Video Length: 15-20 minutes
    • Upload Frequency: Multiple videos per week
    • Streaming Platforms: YouTube, Twitch
  3. 3
    26
    votes
    Vlogs or video blogs are also popular on YouTube, with creators sharing their daily lives, thoughts, and opinions. Many vloggers have built a following by sharing their personal stories and experiences with their viewers.
    Vlogs, also known as video logs, are a type of YouTube content where creators document their daily lives or specific events. Vlogs often feature the creator speaking directly to the camera and showcasing their experiences, thoughts, and emotions. They provide viewers with a personal and authentic insight into the creator's life, covering a wide range of topics such as travel, food, fashion, relationships, or simply documenting their daily routine. Vlogs are popular for their relatability and the sense of connection they create between the creator and the viewers.
    • Video Format: Usually in horizontal (16:9) aspect ratio
    • Video Length: Varies, but usually between 5 to 30 minutes
    • Filming Style: Handheld or tripod-mounted camera with or without additional stabilization
    • Editing: Often includes jump cuts, music, and sound effects to enhance storytelling
    • Locations: Can be filmed in various settings such as homes, cities, nature, or specific events
  4. 4
    10
    votes
    How-to videos are a great resource for learning new skills, from cooking to DIY projects. Many creators have built successful channels by sharing their expertise in different areas.
    How-to videos are instructional videos that provide step-by-step guidance on how to accomplish a specific task or learn a new skill. They are popular on YouTube due to their practicality and ability to teach viewers in a visual and engaging manner.
    • Subscriber count: Varies depending on the creator
    • Video length: Typically ranges from a few minutes to over an hour
    • Language: Multilingual (videos in various languages)
    • Categories: Cover a wide range of topics (cooking, technology, crafts, etc.)
    • Skill level: Beginner, intermediate, and advanced tutorials available
  5. 5
    21
    votes

    Comedy sketches

    Studio C
    Comedy sketches and parodies are also popular on YouTube, with creators making funny videos that go viral. Many comedians have used YouTube as a platform to showcase their talent and build a following.
    Comedy sketches on YouTube are short comedic videos typically performed by a group of actors or a single creator. These sketches are designed to entertain audiences by showcasing funny scenarios, characters, and humorous dialogues. They often rely on clever writing, comedic timing, and engaging performances to elicit laughter from viewers.
    • Subscribers: 2.66 million
    • Total Views: 1.39 billion
    • Average Duration: 5-10 minutes
    • Release Schedule: Weekly
    • Genre: Comedy
  6. 6
    12
    votes

    Product reviews

    Marques Brownlee (MKBHD)
    Product reviews have become an important part of the online shopping experience, and many people turn to YouTube to get honest opinions on products before making a purchase.
    Product reviews on YouTube are videos where creators showcase and provide their opinion on various products. These reviews serve as a resource for consumers to make informed purchasing decisions and get insights into the functionality, features, and performance of products.
    • Video Length: Usually around 5-15 minutes
    • Categories Covered: Tech, gadgets, smartphones, cameras, laptops, etc.
    • Quality: High production quality and professional audio-visual presentation
    • Evaluation Criteria: Design, build quality, specifications, performance, user experience, value for money
    • Honesty: Objective and unbiased opinions with a focus on providing accurate information
  7. 7
    10
    votes
    Educational content is also popular on YouTube, with creators making videos on a wide range of topics, from science to history to philosophy. Many educational channels have built a following by making learning fun and engaging.
    Educational content refers to any material designed to provide knowledge, skills, or information to an audience for educational purposes. It aims to educate and enhance understanding in various subjects or domains.
    • Medium: Digital or physical
    • Format: Text, video, audio, interactive
    • Accessibility: Available online or offline
    • Subject: Various subjects (e.g., math, science, history, language)
    • Target Audience: Students, professionals, general public
    Educational content in other rankings
  8. 8
    6
    votes

    Travel videos

    JohnTravels
    Travel videos are a great way to explore new places and get inspiration for your next trip. Many travel vloggers have built successful channels by sharing their adventures with viewers.
    Travel videos on TikTok are captivating visual journeys of various destinations around the world. They offer viewers a glimpse into the beautiful landscapes, iconic landmarks, local cultures, and exciting adventures experienced by travelers. These videos often incorporate dynamic transitions, upbeat soundtracks, and creative editing techniques, making them visually captivating and enjoyable to watch.
    • Video Length: Short form videos typically ranging from 15 seconds to 1 minute
    • Hashtags: Popular hashtags include #travel, #wanderlust, #explore, #travelvlog, #travelgram
    • Locations: Videos showcase a wide range of destinations worldwide, from popular tourist spots to hidden gems
    • Cinematic Shots: Utilizes various cinematic shots such as aerial views, time-lapses, POV shots, and drone footage
    • Culture & Local Experience: Emphasizes the exploration of local cultures, cuisines, traditions, and unique experiences
  9. 9
    5
    votes
    Beauty and fashion content is also popular on YouTube, with creators sharing makeup tutorials, fashion hauls, and product reviews. Many beauty and fashion influencers have built a following by sharing their personal style and beauty routines.
    Beauty and fashion content on YouTube includes videos related to makeup tutorials, skincare routines, fashion lookbooks, product reviews, and styling tips. The creators in this niche focus on showcasing their expertise in beauty and fashion industry, providing guidance and inspiration to their viewers.
    • Subscriber Count: 9.75 million
    • Total Video Views: 1.1 billion
    • Average Video Length: 10-15 minutes
    • Primary Audience: mostly female, but also includes male viewers
    • Engagement Rate: high, with active and passionate community
  10. 10
    4
    votes

    Reaction videos

    Fine Brothers Entertainment
    Reaction videos are a type of video where creators react to other videos or content. They have become popular on YouTube, with many creators using this format to share their thoughts and opinions on viral videos and trends.
    Reaction videos are a popular type of content on YouTube where creators film their genuine reactions to watching and experiencing various forms of media, such as music videos, movie trailers, live performances, viral videos, and more. These videos aim to capture the creator's instant thoughts, emotions, and overall impressions in real-time. Reaction videos often include commentary and commentary on the content being watched, providing viewers with an entertaining, informative, and relatable perspective.
    • Video Length: Varies, usually between 5-15 minutes
    • Camera Perspective: Mainly focuses on the creator's face and expressions
    • Content Categories: Music videos, movie trailers, live performances, viral videos, etc.
    • Real-time Reactions: Creators react genuinely and in-the-moment to the content
    • Commentary: Creators provide commentary and insights during the video

Missing your favorite type?

Graphs
Discussion

Ranking factors for popular type

  1. Views
    The number of views a video has is a strong indicator of its popularity.
  2. Engagement
    This includes metrics such as likes, comments, and shares. A video with high engagement demonstrates that it has captured the attention and interest of its audience.
  3. Watch time
    The amount of time viewers spend watching a video is a key factor in determining its popularity. Videos that keep viewers engaged for longer periods of time are likely to be more popular.
  4. Subscribers
    The number of subscribers a channel has can also be an indication of its overall popularity.
  5. Trends
    Following current trends, memes, or events can increase the likelihood of video and channel popularity.

About this ranking

This is a community-based ranking of the most popular type of content on YouTube. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or type is missing, feel free to help improve the ranking!

Statistics

  • 1593 views
  • 178 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each type once every 24 hours. The rank of each type is then calculated from the weighted sum of all up and down votes.

More information on most popular type of content on youtube

YouTube has become one of the most popular social media platforms in recent years, with millions of users worldwide. It offers a wide variety of content, ranging from music videos to tutorials, vlogs, and movie trailers. But what is the most popular type of content on YouTube? According to recent statistics, the most popular content on YouTube is music videos, followed by gaming videos and comedy skits. In fact, the top ten most viewed YouTube videos of all time are all music videos, with the most popular being "Despacito" by Luis Fonsi and Daddy Yankee, which has amassed over 7 billion views since its release in 2017. Gaming videos have also gained a significant following, with millions of viewers tuning in to watch their favorite gamers play popular games like Fortnite and Minecraft. Comedy skits, on the other hand, offer a lighthearted break from reality, with creators like Jenna Marbles and PewDiePie creating hilarious content that has amassed millions of subscribers. Overall, it's clear that YouTube offers something for everyone, with a variety of content genres catering to different interests. Whether you're a music lover, a gamer, or just looking for a good laugh, YouTube has got you covered.

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