The Most Popular Beauty Brand in Korea, Ranked
Voting rules: Choose the beauty brand you think is the most popular!
Updated on May 9, 2024 06:30
With a thriving beauty industry, South Korea offers a plethora of products renowned for innovative formulas and packaging. Consumers often find themselves overwhelmed by the choice and variety, making it challenging to identify which brands truly stand out in terms of effectiveness and popularity. By ranking these brands based on user votes, a clearer picture of consumer preferences emerges, guiding newcomers and enthusiasts alike in making informed choices.
This interactive space allows beauty aficionados to cast their votes for their preferred Korean beauty brands. By participating, users contribute to a dynamic, crowd-sourced ranking that reflects current trends and community favorites. Engaging with this list not only aids in discovering top-tier products but also empowers you to influence the standings, helping others navigate the exciting world of Korean beauty.
What Is the Most Popular Beauty Brand in Korea?
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181votesThis brand offers natural and eco-friendly products with a focus on ingredients from Jeju Island. They are known for their sheet masks and skincare products.Innisfree is a popular beauty brand in Korea known for its natural skincare products. It was founded in 2000 by a South Korean company called Amorepacific. Innisfree focuses on using natural ingredients sourced from Jeju Island, a volcanic island in South Korea known for its pristine environment. The brand emphasizes sustainable and eco-friendly practices, including packaging made from recycled materials. Innisfree's products are cruelty-free and free from harmful chemicals like parabens and artificial fragrances.
- Founded in: 2000
- Origin: South Korea
- Natural Ingredients: Sourced from Jeju Island
- Sustainable Practices: Eco-friendly packaging, use of recycled materials
- Cruelty-Free: Products not tested on animals
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234votesA popular brand that specializes in skincare, particularly moisturizers and toners. They use a unique technology called Water Science to hydrate the skin.Laneige is a popular beauty brand in Korea that focuses on skincare products. It was created by Amorepacific Corporation, one of the leading cosmetics companies in South Korea. Laneige is known for its innovative formulations and use of natural ingredients to deliver effective results. Here are ten important specifications about Laneige:
- Target audience: Both men and women seeking quality skincare products.
- Hydration: Laneige products are designed to provide deep hydration to the skin.
- Water technology: The brand incorporates water-based formulations and water science technologies into its products.
- Brightening effect: Laneige offers products that help brighten and even out the skin tone.
- Anti-aging: The brand has a range of anti-aging products that target fine lines and wrinkles.
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315votesThis brand is known for its cute and colorful packaging and affordable prices. They offer a wide range of makeup and skincare products.Etude House is a renowned beauty brand in Korea known for its fun, feminine, and playful approach to makeup and skincare. It was established in 1985 and has become one of the most beloved and popular brands in the Korean beauty industry. Etude House offers a wide range of high-quality products that aim to enhance natural beauty and inspire self-expression. The brand's iconic pink and whimsical packaging adds a touch of charm to its extensive collection.
- Product Range: Etude House offers a diverse range of cosmetics, skincare, and beauty accessories.
- Target Audience: The brand primarily targets young women who appreciate playful and trendy beauty products.
- Brand Concept: Etude House focuses on makeup that is easy to use, empowering, and allows individuals to express their unique style.
- Flagship Product: One of Etude House's most popular products is the Moistfull Collagen Cream, which hydrates and revitalizes the skin.
- International Presence: Etude House has expanded its presence globally, with stores in various countries, including Japan, Singapore, and the United States.
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418votesAnother brand with cute packaging, TonyMoly offers a variety of skincare and makeup products. They are known for their fruit-shaped hand creams and lip balms.TonyMoly is a highly popular beauty brand in Korea known for its innovative and cute packaging, as well as its high-quality and affordable products. It was founded in 2006 by Tony Kim, who aimed to create fun and unique beauty products that would stand out in the market. The brand quickly gained popularity, both locally and internationally, with a wide range of skincare and makeup products. TonyMoly has become synonymous with K-beauty, offering products that cater to various skin types and concerns.
- Year Founded: 2006
- Product range: Skincare and makeup
- Packaging: Innovative and cute
- Affordability: High-quality and affordable
- Market Presence: Local and international
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511votesThis brand offers both skincare and makeup products. They are known for their BB creams, which provide coverage while also treating the skin.Missha is a popular beauty brand in Korea known for its high-quality skincare and makeup products. Founded in 2000 by Jane Park, Missha quickly gained a strong reputation for its innovative formulae and affordable prices. Their products are designed to cater to different skin types and address common skin concerns. Missha has a wide range of offerings, including cleansers, toners, serums, moisturizers, BB creams, and various makeup products. The brand adopts a scientific approach towards skincare and incorporates natural ingredients to provide effective results. Missha products are cruelty-free and use environmentally friendly packaging.
- Founded: 2000
- Product Range: Skincare and makeup
- Skin Type: All skin types
- Price Range: Affordable
- Innovation: High-quality formulations
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65votes
Visviva · Public domainA brand that uses natural ingredients and focuses on skincare. They offer a variety of products, including sheet masks, serums, and cleansers.The Face Shop is a well-known beauty brand in Korea that specializes in skincare, cosmetics, and body care products. The brand's philosophy centers around using natural ingredients and traditional Korean beauty practices to enhance and maintain skin health. The Face Shop offers a wide range of products suitable for different skin types and concerns.- Founded: 2003
- Headquarters: Seoul, South Korea
- Product range: Skincare, cosmetics, body care
- Natural ingredients: Focus on using natural ingredients
- Traditional beauty practices: Incorporates traditional Korean beauty practices into products
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712votesThis high-end brand uses traditional Korean herbs and ingredients to create luxurious skincare products. They are known for their Concentrated Ginseng Renewing Cream.Sulwhasoo is a renowned luxury beauty brand in Korea that specializes in skincare and cosmetics. It combines traditional Korean herbal medicine with modern technology to create products that enhance the natural beauty and balance of the skin. With a focus on premium ingredients, Sulwhasoo offers a wide range of skincare products, including cleansers, toners, serums, moisturizers, and masks, as well as makeup products like foundation, lipsticks, and eyeshadows.
- Heritage: Sulwhasoo draws inspiration from Korean herbal medicine traditions that date back to the Han Dynasty.
- Holistic Approach: The brand follows a holistic approach by considering the harmony between body, mind, and nature in its product formulations.
- Key Ingredient - Ginseng: Ginseng, known for its rejuvenating properties, is a key ingredient used in many of Sulwhasoo's products.
- Balance and Harmony: Sulwhasoo products are designed to restore balance and harmony to the skin, promoting a radiant and youthful complexion.
- Modern Technology: The brand combines traditional herbal ingredients with advanced skincare technology to create effective and innovative products.
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816votes
25 Cents FC · CC BY-SA 3.0Holika Holika
Enprani Co. Ltd.A brand that offers both makeup and skincare products. They are known for their Pig Nose Clear Blackhead 3-Step Kit.Holika Holika is a popular beauty brand in Korea known for its innovative and affordable skincare and makeup products. The brand was founded by Enprani Co. Ltd., a Korean cosmetics company, in 2010. Since its inception, Holika Holika has gained a strong following both in Korea and internationally.- Product Range: Skincare and makeup products
- Innovation: Known for introducing unique and creative products
- Affordability: Offers reasonably priced products
- K-Beauty Influence: Incorporates elements of Korean beauty trends and techniques
- Wide Distribution: Available in various retail stores, online platforms, and global markets
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915votesA brand that uses food-based ingredients in their skincare products. They offer a variety of products, including serums, masks, and cleansers.Skinfood is a popular beauty brand in Korea that offers a wide range of skincare and cosmetics made from natural, food-based ingredients. Founded in 1957, Skinfood takes inspiration from the concept of 'food for the skin,' utilizing the nutritional benefits of various foods to promote healthy and radiant skin. The brand encompasses a holistic approach to beauty, focusing on providing nourishment and vitality to the skin through the power of food.
- Year of Establishment: 1957
- Product Range: Skincare and cosmetics
- Ingredient Philosophy: Food-based ingredients
- Concept: Food for the skin
- Holistic Approach: Nourishment and vitality
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108votesA high-end brand that focuses on anti-aging skincare products. They are known for their Cell Essence and Age Away Vitalizing Water.Hera is a well-known and highly popular beauty brand in Korea. It was created by Amorepacific Corporation, a leading cosmetics company in South Korea. Hera focuses on providing high-quality skincare and makeup products that combine traditional Korean beauty techniques with innovative technology. It aims to enhance natural beauty and promote healthy skin. Its luxurious and elegant packaging is also a notable characteristic of the brand.
- Product Range: Skincare and makeup
- Techniques: Traditional Korean beauty combined with innovative technology
- Focus: Enhancing natural beauty and promoting healthy skin
- Packaging: Luxurious and elegant
- Popularity: Highly popular in Korea
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Discussion
Ranking factors for popular beauty brand
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Brand reputationHow well-known and respected the brand is among consumers in Korea. This can be measured through customer reviews, ratings, media mentions, and word of mouth.
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Product quality and effectivenessThe effectiveness of the products and the quality of the ingredients should be evaluated. Customer satisfaction and reviews can provide insight into this.
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Popularity and salesAssessing overall sales, market share, and product demand within Korea can indicate the popularity of the brand.
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Innovation and product rangeA popular beauty brand will often have a diverse and innovative product line that keeps up with current trends and consumer needs. This can include new product releases, limited edition items, and collaborations with other brands or influencers.
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Marketing and advertisingThe brand's presence and visibility in the Korean market can play a significant role in its popularity. This can be assessed by considering online and offline advertising campaigns, social media presence, celebrity and influencer endorsements, and other promotional efforts.
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Pricing and affordabilityThe price point of the brand's products can also impact its popularity, as Korean consumers may prioritize affordability and value for money.
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Customer service and after-sales supportA good customer experience and support can help build brand loyalty and trust, contributing to the overall popularity of the brand in Korea.
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Sustainability and ethical practicesWith the increasing global awareness of environmental and ethical issues, Korean consumers may also consider the brand's sustainability practices, cruelty-free status, and fair labor policies when choosing their favorite beauty brand.
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Localization and cultural relevanceA beauty brand that adapts its products and marketing strategies to suit the preferences and needs of the Korean market can gain an edge in popularity.
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Awards and accoladesReceiving awards and recognition from reputable beauty organizations or publications can help boost a brand's reputation and credibility in the eyes of Korean consumers.
About this ranking
This is a community-based ranking of the most popular beauty brand in Korea. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or brand is missing, feel free to help improve the ranking!
Statistics
- 2478 views
- 208 votes
- 10 ranked items
Voting Rules
A participant may cast an up or down vote for each brand once every 24 hours. The rank of each brand is then calculated from the weighted sum of all up and down votes.
More information on most popular beauty brand in korea
Korean beauty brands have been gaining popularity worldwide in recent years, with many people adopting the famous 10-step Korean skincare routine. The Korean beauty industry has a reputation for being innovative, affordable, and producing high-quality products. With a focus on natural ingredients and unique packaging, Korean beauty brands have captured the attention of consumers globally. In Korea, there are many popular beauty brands, such as Etude House, Innisfree, and Laneige, among others. In this article, we will explore which Korean beauty brand is the most popular according to StrawPoll users.
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