The Most Popular Cereal Brand: A Ranking of Favorites

Choose the cereal brand you think is the most popular!

Author: Gregor Krambs
Updated on Apr 10, 2024 06:55
Welcome to StrawPoll, the ultimate hub for sharing your opinions and discovering the world's favorites! Today, we are on a scrumptious quest to determine the most popular cereal brand that has captivated taste buds and fueled mornings for generations. From the classic crunch of Kellogg's Corn Flakes to the irresistible sweetness of General Mills' Cinnamon Toast Crunch, there's an endless array of delightful cereals vying for the crown. So, it's time for you to cast your vote or suggest a hidden gem that deserves a spot in our mouthwatering rankings. Unleash your inner cereal enthusiast and join fellow breakfast aficionados in a crunchy showdown to crown the ultimate breakfast champion! Keep reading and let the cereal saga commence!

What Is the Most Popular Cereal Brand?

  1. 1
    Kellogg's is the largest cereal company in the world and offers a wide range of popular brands such as Special K, Frosted Flakes, and Rice Krispies.
    Kellogg's is a well-known cereal brand that has been a staple in breakfast routines for many years. It offers a wide range of cereal options to cater to different tastes and preferences. The brand is known for its high-quality ingredients, delicious flavors, and nutritious offerings. Kellogg's cereals are widely popular among people of all ages across the globe.
    • Established: 1906
    • Headquarters: Battle Creek, Michigan, USA
    • Varieties: Over 40 different cereal options
    • Key Products: Corn Flakes, Frosted Flakes, Special K, Rice Krispies, Froot Loops, Apple Jacks, etc.
    • Market Presence: Available in over 180 countries
  2. 2
    General Mills is another major player in the cereal industry, with well-known brands such as Cheerios, Lucky Charms, and Cinnamon Toast Crunch.
    General Mills is a prominent American producer of branded consumer foods, including various popular cereal brands. With a rich history spanning over 150 years, General Mills has become one of the largest food companies in the world.
    • Year Founded: 1856
    • Headquarters: Minneapolis, Minnesota, USA
    • Popular Cereal Brands: Cheerios, Wheaties, Lucky Charms, Cinnamon Toast Crunch, Trix, Cocoa Puffs, and more
    • Global Reach: Products available in over 100 countries
    • Employee Count: Approximately 40,000
    General Mills in other rankings
  3. 3
    Post is a well-established cereal brand that offers popular options such as Fruity Pebbles and Honey Bunches of Oats.
    Post is a popular cereal brand that offers a wide range of breakfast cereals. It is known for producing nutritious and delicious products that cater to various tastes and dietary preferences.
    • Variety: Offers a wide variety of cereals such as Honey Bunches of Oats, Grape-Nuts, Shredded Wheat, etc.
    • Nutrition: Many Post cereals are fortified with essential vitamins and minerals.
    • Taste: Post cereals are known for their great taste and flavor combinations.
    • Whole Grains: Several Post cereals contain whole grains, providing a source of fiber and other nutrients.
    • Sugar Content: Provides options with different levels of sugar, including low sugar or no added sugar varieties.
  4. 4

    Quaker Oats

    The Quaker Oats Company
    Quaker Oats is known for its oatmeal products, but also produces popular cereals such as Cap'n Crunch and Life.
    Quaker Oats is a popular cereal brand known for its high-quality and nutritious oat-based products. It has been a trusted name in the industry for many years, offering various cereal options to meet different preferences and dietary needs.
    • Varieties: Original, Quick Oats, Instant Oatmeal, Oat Bran, and more
    • Nutrition: Rich in fiber, vitamins, and minerals (such as iron and magnesium)
    • Heart-Healthy: Oats contain soluble fiber that may help reduce cholesterol levels
    • Convenience: Offers quick-cooking and instant options for easy preparation
    • Versatility: Can be enjoyed as a hot or cold cereal, as well as used in recipes like granola bars or cookies
  5. 5
    Nestle produces a variety of cereals including Cheerios and Nesquik, and is a global leader in the food industry.
    The Nestle logo is a globally recognized logo representing Nestle, one of the largest food and beverage companies in the world. The logo features a stylized blue wordmark with the letters 'Nestle' written in lowercase. The wordmark is placed inside a red oval shape with a white background.
    • Color: Blue, Red, and White
    • Font: Custom Typeface
    • Shape: Oval
    • Style: Stylized
    • Lettering: Lowercase
  6. 6
    Kashi specializes in natural and organic cereal options, and offers popular brands such as GoLean and Heart to Heart.
    Kashi is a popular cereal brand that specializes in producing natural and organic breakfast cereals. The brand focuses on providing wholesome ingredients and sustainable farming practices to create nutritious and delicious products.
    • Varieties: Kashi offers a wide range of cereal varieties, including whole grain, protein-packed, gluten-free, and organic options.
    • Ingredients: Kashi cereals are made with high-quality, all-natural ingredients like whole grains, nuts, seeds, and dried fruits.
    • Organic Certification: Many Kashi products are USDA certified organic, ensuring they are produced without synthetic additives or pesticides.
    • Non-GMO Project Verification: Kashi is committed to using non-genetically modified organisms (GMOs) in their cereals, and many of their products are verified by the Non-GMO Project.
    • Fiber Content: Kashi cereals are known for their high fiber content, which helps support digestive health and keeps you feeling full for longer.
  7. 7
    Malt-O-Meal is a lesser-known brand that offers affordable alternatives to popular cereals such as Frosted Flakes and Cinnamon Toast Crunch.
    Malt-O-Meal is a popular cereal brand known for its wide range of affordable and delicious cereal flavors. It offers a hearty and nutritious breakfast option for individuals and families alike. The brand was established in 1919 by John S. Campbell in Northfield, Minnesota. Malt-O-Meal has a strong reputation for providing quality cereal products at an affordable price, making it a favorite among budget-conscious consumers.
    • Flavors: Various flavors such as chocolate, frosted mini spooners, cinnamon toasters, and fruity dyno-bites.
    • Affordability: Known for offering high-quality cereals at lower prices compared to other popular brands.
    • Variety: Offers a wide range of cereal options to cater to different taste preferences and dietary requirements.
    • Nutrition: Provides essential vitamins and minerals, including iron and B vitamins, for a balanced breakfast.
    • Packaging: Available in various packaging sizes, ranging from single-serving cups to family-sized bags.
  8. 8

    Nature's Path

    Ratana and Arran Stephens
    Nature's Path is another natural and organic cereal brand that offers popular options such as EnviroKidz and Flax Plus.
    Nature's Path is a popular cereal brand known for its commitment to organic and sustainable farming practices. Each product is made with carefully selected ingredients to provide a healthy and tasty breakfast option for consumers. The brand offers a wide range of cereal varieties, including granola, flakes, and oatmeal.
    • Organic Certification: All Nature's Path products are certified organic by organizations such as the USDA and Canada Organic.
    • Non-GMO Verified: Nature's Path cereals are verified to be free from genetically modified organisms.
    • Sustainable Farming: The brand supports sustainable agriculture practices and aims to minimize its environmental impact.
    • Variety of Flavors: Nature's Path offers a wide range of flavors, including classics like honey and fruit-infused options.
    • Gluten-Free Options: The brand provides gluten-free cereal options to cater to individuals with dietary restrictions or preferences.
  9. 9

    Barbara's Bakery

    Barbara Jaffe
    Barbara's Bakery offers a variety of natural and organic cereal options, including popular brands such as Puffins and Shredded Wheat.
    Barbara's Bakery is a well-known cereal brand that focuses on producing organic and healthy breakfast options. Their products are created with the intention of providing a nutritious and delicious start to the day.
    • Organic Ingredients: All of Barbara's Bakery cereals are made with organic ingredients, ensuring a natural and healthier choice for consumers.
    • Variety of Flavors: They offer a wide range of flavors, including but not limited to toasted oats, honey bunches, multigrain squares, and fruit-filled flakes.
    • High Fiber Content: Barbara's Bakery cereals are rich in fiber, promoting healthy digestion and providing a feeling of fullness.
    • Low Sugar Options: They have low sugar options available for individuals looking to limit their sugar intake while still enjoying a tasty breakfast.
    • Non-GMO Verified: Barbara's Bakery ensures that their products are free from genetically modified organisms, providing transparency and peace of mind to consumers.
  10. 10
    Cascadian Farm offers organic cereal options such as Purely O's and Fruitful O's, and is committed to sustainable agriculture practices.
    Cascadian Farm is an organic cereal brand that offers a wide range of delicious and nutritious cereals made with organic ingredients. The brand is dedicated to providing wholesome and sustainable food options.
    • Organic Certification: Certified USDA organic
    • Ingredient Quality: Made with high-quality organic ingredients
    • Flavor Varieties: Offers a variety of delicious flavors such as oats and honey, cinnamon raisin, dark chocolate almond granola, and more
    • Nutritional Value: Provides a good source of fiber and essential nutrients
    • Non-GMO: Free from genetically modified organisms

Missing your favorite cereal brand?


Ranking factors for popular cereal brand

  1. Sales figures
    The overall sales figures and market share of a cereal brand are important metrics to determine its popularity. Brands with higher sales and a larger market share are generally considered more popular.
  2. Consumer reviews and ratings
    The opinions of consumers significantly impact the popularity of a cereal brand. This includes online reviews, ratings on retail websites, and word of mouth recommendations. A cereal brand with high ratings and positive reviews is likely to be more popular.
  3. Brand reputation and history
    Established cereal brands with strong brand recognition, loyal customers, and a history of delivering quality products are usually more popular.
  4. Taste and flavor options
    A cereal brand is more popular if it offers a variety of tastes and flavors that appeal to a wide range of consumers. Preferences may vary across age groups, regions, and cultural backgrounds.
  5. Availability and distribution
    The popularity of a cereal brand may also be influenced by its availability. Brands that are widely available in various regions, countries, and stores are likely to be more popular.
  6. Price
    Pricing plays a role in the popularity of a cereal brand, as cost-conscious consumers may consider less expensive options. Competitive pricing may attract a higher customer base.
  7. Marketing and advertising efforts
    The perception of a cereal brand's popularity may be influenced by its marketing and advertising campaigns, social media presence, promotions, and sponsorships.
  8. Packaging and design
    Attractive and eye-catching packaging, as well as clear labeling of health benefits and nutritional information, can contribute to a cereal brand's popularity.
  9. Innovation and product development
    Cereal brands that continuously innovate and develop new products, flavors, and line extensions can maintain and grow their popularity over time.

About this ranking

This is a community-based ranking of the most popular cereal brand. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or Brand is missing, feel free to help improve the ranking!


  • 156 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each Brand once every 24 hours. The rank of each Brand is then calculated from the weighted sum of all up and down votes.

More information on most popular cereal brand

Cereal is a breakfast staple for millions of people around the world, and the range of brands and flavors has never been more diverse. Whether you're a fan of classic corn flakes or prefer something a little more adventurous, there's a cereal out there to suit every taste. But with so many options to choose from, which brand comes out on top as the most popular? That's what we set out to discover with our latest StrawPoll. We asked thousands of people to vote for their favorite cereal brand, and the results might surprise you! Read on to find out which brand took the coveted top spot, and what makes it so beloved by cereal fans everywhere.

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