The Most Popular Cereal in Australia: A Comprehensive Ranking

Choose the cereal you think is the most popular!

Author: Gregor Krambs
Updated on Apr 14, 2024 06:55
Are you ready to dive into the world of crunchy, delicious, and oh-so-satisfying cereals? Welcome to StrawPoll's ultimate ranking of the most popular cereals in Australia! We know that choosing the perfect bowl of cereal for your morning routine can be a tough decision. That's why we've gathered thousands of Aussies' opinions to help you discover the top contenders in the great cereal showdown. But we're not stopping there - we need your input! Cast your vote for your favourite cereal or suggest an option that's missing from our list. Be part of the quest for that golden, crispy, and delightful breakfast champion that truly rules the land down under. So, grab your spoons and let your taste buds guide you - it's time to uncover Australia's most-loved cereal!

What Is the Most Popular Cereal in Australia?

  1. 1
    Weet-Bix is an iconic Australian breakfast cereal made from whole grain wheat and is a staple in many Australian households. It is known for its high fiber content, low sugar, and being a good source of vitamins and minerals.
    Weet-Bix is a popular breakfast cereal in Australia. It is a whole grain wheat biscuit that is highly nutritious and is often consumed with milk and various toppings. The biscuit is shaped like a rectangular brick with a lightly malted taste and a slightly crunchy texture.
    • Ingredients: Whole grain wheat, malt extract, sugar, salt, vitamins (niacin, thiamin, riboflavin, folate), mineral (iron)
    • Calories: Approximately 127 calories per two biscuits (36g)
    • Protein Content: Approximately 3.6g per two biscuits (36g)
    • Fiber Content: Approximately 3.3g per two biscuits (36g)
    • Sugar Content: Approximately 1g per two biscuits (36g)
  2. 2
    Nutri-Grain is a popular breakfast cereal made from wheat, oats, and corn. It is known for its high protein content and is marketed towards athletes and active individuals.
    Nutri-Grain is a popular breakfast cereal in Australia known for its crunchy texture and high nutritional value. It is made primarily from wheat, corn, and rice, fortified with vitamins and minerals. The cereal is low in fat and contains a good amount of protein and fiber, making it a popular choice among fitness enthusiasts and active individuals. Nutri-Grain is often enjoyed with milk or yogurt, providing a satisfying and wholesome breakfast option to fuel the day ahead.
    • Cereal type: Breakfast cereal
    • Primary ingredients: Wheat, corn, rice
    • Nutritional content: Fortified with vitamins and minerals
    • Fat content: Low fat
    • Protein content: High protein
  3. 3
    Sultana Bran
    Evan-Amos · Public domain

    Sultana Bran

    Sultana Bran is a bran-based cereal with added sultanas (dried grapes). It is known for being high in fiber and iron.
    Sultana Bran is a popular cereal in Australia that is known for its delicious blend of crunchy bran flakes and juicy sultanas. It is a nutritious breakfast option that provides a good source of fiber and essential nutrients.
    • Ingredients: Whole wheat, sultanas (raisins), sugar, salt, barley malt extract, vitamins, minerals
    • Fiber Content: Contains approximately 6 grams of fiber per serving
    • Packaging: Available in various sizes including 375g, 500g, 750g, and 1kg boxes
    • Calories: Around 140 calories per serving (40g)
    • Protein Content: Provides approximately 5 grams of protein per serving
  4. 4
    Corn Flakes
    Scott Bauer, USDA ARS · Public domain

    Corn Flakes

    Dr. John Harvey Kellogg
    Corn Flakes is a classic breakfast cereal made from milled corn. It is known for being low in sugar and fat, and for its crispy texture.
    Corn Flakes is a classic breakfast cereal made from toasted flakes of corn. It is a well-known and beloved cereal among Australians, offering a simple and wholesome breakfast option.
    • Brand: Kellogg's
    • Ingredients: Corn, sugar, malt flavoring, salt.
    • Serving size: 30g
    • Calories per serving: 110
    • Protein per serving: 2g
  5. 5
    Special K
    Famartin · CC BY-SA 4.0

    Special K

    Special K is a popular cereal made from rice and wheat flakes. It is marketed towards women and is known for being low in calories and fat.
    Special K is a popular cereal in Australia known for its crunchy flakes made from rice, wheat, and barley. It is often marketed as a weight management product due to its low fat and calorie content. The cereal is lightly sweetened and commonly enjoyed with milk or yogurt. The creator of Special K is the multinational food company Kellogg's, founded in 1906.
    • Shelf life: Long shelf life for extended use
    • Allergens: May contain traces of nuts and other allergens
    • Ingredients: Rice, wheat, barley
    • Flavor: Lightly sweetened
    • Calories: Approximately 110 calories per serving
  6. 6
    Rice Bubbles
    Famartin · CC BY-SA 4.0
    Rice Bubbles (known as Rice Krispies in other countries) is a rice-based cereal known for its snap, crackle, and pop sound when milk is added. It is low in sugar and fat.
    Rice Bubbles is a popular cereal in Australia that consists of puffed rice grains. It is known for its light, crispy texture and mild flavor. The cereal is commonly enjoyed with milk as a breakfast option, but it can also be used in various recipes like desserts or as a topping for yogurt. Rice Bubbles is a staple in many Australian households.
    • Type: Breakfast Cereal
    • Texture: Crispy and Puffed
    • Flavor: Mild
    • Main Ingredient: Rice
    • Serving Size: 30g
  7. 7

    Just Right

    Sanitarium Health Food Company
    Just Right is a cereal made from a blend of whole grain wheat and corn, with added fruit and nuts. It is marketed as a healthy breakfast option.
    Just Right is a highly popular cereal in Australia that offers a perfect blend of nutritious ingredients and delicious taste. It is known for its balance of whole grains, fruits, and nuts, making it a versatile and satisfying breakfast option.
    • Whole Grains: Contains a blend of whole grain wheat flakes and rolled oats for a hearty breakfast.
    • Fruits and Nuts: Enriched with a generous mix of sultanas, raisins, and almonds for added flavor and texture.
    • Low Fat: A great choice for those watching their fat intake, containing only a small amount of fat.
    • High Fiber: Packed with dietary fiber to support a healthy digestive system.
    • Vitamins and Minerals: Fortified with essential vitamins and minerals, including iron and B vitamins.
  8. 8

    Milo Cereal

    Milo Cereal is a breakfast cereal made from Milo, a chocolate and malt powder. It is marketed as a healthy option due to its high iron and calcium content.
    Milo Cereal is a popular breakfast cereal in Australia that is inspired by the classic chocolate malt drink, Milo. It combines the great taste of Milo with the crunch of cereal to create a delightful and energizing morning meal.
    • Flavor: Chocolate malt
    • Texture: Crunchy
    • Ingredients: Whole grains, cocoa, malt extract
    • Nutritional value: Rich in vitamins, minerals, and fiber
    • Calories per serving: Approximately 110
  9. 9
    Coco Pops
    Famartin · CC BY-SA 4.0

    Coco Pops

    Coco Pops is a chocolate-flavored breakfast cereal made from rice. It is marketed towards children and is known for turning milk chocolatey.
    Coco Pops is a popular breakfast cereal in Australia. It is known for its chocolatey flavor and crisp texture, making it a favorite among both kids and adults. The cereal consists of toasted rice puffs coated with a delicious layer of chocolate.
    • Brand: Coco Pops
    • Flavor: Chocolate
    • Texture: Crisp
    • Main Ingredient: Rice
    • Color: Brown
    Coco Pops in other rankings
  10. 10
    All-Bran is a high-fiber cereal made from bran. It is marketed as a healthy option for those looking to improve their digestive health.
    All-Bran is a popular high-fiber cereal in Australia, known for its nutritious and digestive properties. It is made from wheat bran and is often consumed with milk or yogurt. The cereal is renowned for its ability to support digestive health and promote regular bowel movement.
    • Fiber content: High
    • Ingredients: Wheat bran
    • Nutritional value: Rich in fiber and nutrients
    • Suitable for: Individuals seeking a high-fiber breakfast option
    • Packaging size: Various sizes available

Missing your favorite cereal?


Ranking factors for popular cereal

  1. Sales figures
    The best way to gauge the popularity of a cereal in Australia is by analyzing the sales figures. Higher sales typically indicate a more popular product.
  2. Market share
    The cereal's market share, or the percentage of the total cereal market that is held by that particular brand, is another good measure of its popularity.
  3. Consumer ratings and reviews
    Checking customer ratings and reviews online can shed light on the overall satisfaction of the consumers with the product. A higher rating indicates a more popular and well-liked cereal.
  4. Brand recognition
    A well-known and established brand is more likely to be popular among consumers. Analyzing brand awareness and recognition can help in determining the popularity of a cereal.
  5. Nutritional content
    Health-conscious consumers pay close attention to the nutritional content of the cereals they consume. Cereals with a healthy balance of nutrients, low sugar, and high fiber content may be more popular among this demographic.
  6. Taste and flavour variety
    Offering an appealing taste and a range of flavours enhances the popularity of a cereal. A cereal with universally loved flavours and high-quality taste is more likely to be a hit among Australians.
  7. Marketing efforts
    Effective advertising campaigns and promotional strategies can significantly impact the popularity of a cereal. The more visible a brand is in the market, the higher the chances of it being popular.
  8. Price
    Offering a competitively priced cereal can also contribute to its popularity in the market, as affordability is often an essential factor for consumers when making purchasing decisions.
  9. Consumer preferences and trends
    Keeping track of changing consumer preferences and trends in the food industry is crucial in determining a cereal's popularity. A cereal that caters to dietary preferences or new food trends is more likely to attract a wider customer base.

About this ranking

This is a community-based ranking of the most popular cereal in Australia. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or cereal is missing, feel free to help improve the ranking!


  • 198 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each cereal once every 24 hours. The rank of each cereal is then calculated from the weighted sum of all up and down votes.

More information on most popular cereal in australia

Australia is a country known for its love of breakfast cereals. With a wide variety of options available, it can be difficult to determine which cereal is the most popular among Aussies. However, through extensive research and polling, it has been found that one particular cereal stands out above the rest. This cereal is loved by people of all ages and has become a staple in many Australian households. Join us as we explore the history and popularity of this iconic cereal in Australia.

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