The Most Popular Gift Card in the USA, Ranked

Choose the gift card you think is the most popular!

Author: Gregor Krambs
Updated on Jun 16, 2024 06:56
Gift cards have become a common solution for many when it comes to gift-giving, especially when unsure about the recipients' specific preferences. They provide a flexible option allowing the receiver to choose exactly what they desire. However, with so many options available, it can be a daunting task to select the right one. By participating in the voting process on this site, you contribute to a broader understanding of what makes certain gift cards stand out among the rest. This collective input helps shape a clearer picture of the market trends and user preferences, aiding others in making more informed choices when selecting a gift card.

What Is the Most Popular Gift Card in the USA?

  1. 1

    Amazon Gift Card

    Amazon Gift Cards are versatile and widely appreciated because they allow recipients to purchase a vast range of products from the Amazon website.
    • Availability: Online and physical stores
    • Denominations: Variable, typically from $1 to $2,000
  2. 2

    Walmart Gift Card

    Walmart Gift Cards offer a wide range of shopping options, from groceries to electronics, at Walmart stores and online.
    • Availability: Online and in Walmart stores
    • Denominations: Variable, from $5 to $1,000
  3. 3

    Target Gift Card

    Target Gift Cards are versatile gifts, usable for a wide variety of products at Target stores and online.
    • Availability: Online and in Target stores
    • Denominations: From $5 to $1,000
  4. 4

    Visa Gift Card

    Visa Gift Cards are prepaid cards that can be used where Visa debit cards are accepted, making them extremely flexible for recipients.
    • Availability: Online and through various financial institutions
    • Denominations: Typically from $25 to $500
  5. 5

    Starbucks Gift Card

    Starbucks Gift Cards are a favorite among coffee lovers, redeemable for drinks, food, and merchandise at Starbucks locations.
    • Availability: Online, in Starbucks stores, and at select retailers
    • Denominations: From $5 to $500
  6. 6

    iTunes Gift Card

    iTunes Gift Cards are popular among music, app, and digital content enthusiasts, allowing purchases on Apple's iTunes Store and App Store.
    • Availability: Online and Apple retail stores
    • Denominations: From $10 to $200
  7. 7

    Best Buy Gift Card

    Best Buy Gift Cards are ideal for tech enthusiasts, redeemable for electronics, appliances, and more at Best Buy stores and online.
    • Availability: Online and in Best Buy stores
    • Denominations: From $15 to $500
  8. 8

    Home Depot Gift Card

    Home Depot Gift Cards are a perfect gift for DIY enthusiasts and homeowners, usable for purchases in-store and online.
    • Availability: Online and in Home Depot stores
    • Denominations: From $5 to $2,000
  9. 9

    Netflix Gift Card

    Netflix Gift Cards are popular for streaming enthusiasts, allowing them to pay for their subscription and enjoy a wide range of TV shows and movies.
    • Availability: Online and at select retailers
    • Denominations: From $15 to $200
  10. 10

    Google Play Gift Card

    Google Play Gift Cards allow recipients to purchase apps, games, movies, music, and more on the Google Play Store.
    • Availability: Online and at various retailers
    • Denominations: From $10 to $100

Missing your favorite gift card?

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About this ranking

This is a community-based ranking of the most popular gift card in the USA. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or card is missing, feel free to help improve the ranking!


  • 175 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each card once every 24 hours. The rank of each card is then calculated from the weighted sum of all up and down votes.

Additional Information

More about the Most Popular Gift Card in the USA

Amazon Gift Card
Rank #1 for the most popular gift card in the USA: Amazon Gift Card (Source)
Gift cards have become a staple in American gift-giving culture. They offer convenience and flexibility, making them an ideal choice for many occasions. The concept of gift cards emerged in the mid-1990s. They quickly gained popularity due to their ease of use and the freedom they offer to recipients.

The rise of digital technology has further boosted the popularity of gift cards. People can now purchase and redeem them online, making the process even more convenient. This shift has also allowed for the creation of e-gift cards, which can be sent via email or text message. This eliminates the need for physical cards and makes last-minute gifting easier.

Gift cards appeal to both givers and receivers. For the giver, they remove the guesswork involved in choosing a gift. Instead of worrying about getting the wrong size or color, they can give a gift card and let the recipient choose what they want. This ensures that the gift will be used and appreciated.

For the recipient, gift cards offer the freedom to select their own gift. They can use the card to buy something they truly want or need. This makes gift cards a practical and thoughtful option. They can also be used to enjoy experiences, such as dining out or attending events, adding to their versatility.

The versatility of gift cards extends to their availability. They can be found in a wide range of stores, both physical and online. This includes everything from big-box retailers to specialty shops. Many businesses offer their own branded gift cards, which can be used at their locations. This allows for a personalized touch, as the giver can choose a card from the recipient's favorite store.

Gift cards also come in various denominations, making them suitable for any budget. Whether someone wants to give a small token of appreciation or a more substantial gift, there is a gift card option available. This flexibility makes them a popular choice for many types of celebrations, from birthdays to holidays to graduations.

The security of gift cards has also improved over the years. Many now come with features such as PIN numbers and activation codes, which help prevent fraud. This gives both givers and receivers peace of mind.

Despite their many advantages, gift cards do have some drawbacks. They can sometimes go unused, with recipients forgetting about them or losing them. Some cards may also have expiration dates or fees, which can reduce their value. However, many companies have addressed these issues by offering cards with no expiration dates and no fees.

In recent years, the popularity of gift cards has continued to grow. They have become a common choice for corporate gifts and incentives. Many businesses use them as rewards for employees or customers, recognizing their value and appeal.

Overall, gift cards have become an integral part of the gifting landscape in the USA. Their convenience, flexibility, and wide availability make them a go-to option for many people. Whether for a special occasion or a simple gesture of kindness, gift cards offer a practical and appreciated solution.

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