The Most Popular Subscription Box: Top Contender Revealed!

Choose the subscription box you think is the most popular!

Author: Gregor Krambs
Updated on Apr 8, 2024 07:37
Welcome to StrawPoll, your ultimate destination for discovering the most popular subscription boxes! We've curated a fantastic list of top-notch subscription services that cater to various interests and passions. But now, we need your help! Cast your vote for your favorite subscription box or suggest a missing option to help us create the ultimate ranking. Whether you're a fan of beauty products, gourmet snacks, or geeky gadgets, we've got something for everyone. So, don't miss out on the fun - join us as we uncover the crème de la crème of the subscription box world and let your voice be heard!

What Is the Most Popular Subscription Box?

  1. 1
    This subscription box is popular because it offers a variety of products from beauty, health, wellness, and fashion. It also has a seasonal theme, making it exciting for subscribers to receive every quarter.
    FabFitFun is a popular subscription box that offers a customizable selection of full-sized products in lifestyle, beauty, fashion, and fitness categories. Each box contains a curated mix of trendy and high-quality items. It is designed to provide a fun and luxurious experience for subscribers.
    • Frequency: Quarterly
    • Availability: Ships to US and Canada
    • Customization: Subscribers can choose some items in their box
    • Product Range: Includes beauty, wellness, fashion, fitness, and home items
    • Full-sized Products: Every item in the box is a full-sized product
  2. 2
    This subscription box is popular because it was one of the first to offer beauty products tailored to each subscriber's preferences. It also includes a mix of high-end and affordable products.
    Birchbox is a popular subscription box service that offers a personalized selection of beauty and grooming samples delivered to customers' doorsteps every month. It was founded in 2010 by Katia Beauchamp and Hayley Barna, with the aim of revolutionizing the way people discover and shop for beauty products.
    • Frequency: Monthly
    • Product Type: Beauty and grooming samples
    • Customization: Personalized to individual preferences
    • Subscription Cost: Varies based on plan
    • Sample Size: Deluxe and travel-sized products
  3. 3
    This subscription box is popular because it offers personalized beauty products based on a quiz taken by the subscriber. It also includes a mix of full-size and sample-size products.
    Ipsy is a popular monthly beauty subscription box that delivers a curated selection of beauty products to your doorstep. Each month, subscribers receive a personalized Glam Bag filled with deluxe samples and full-sized beauty products. It is known for providing a diverse range of products from both well-known and emerging beauty brands, giving subscribers the opportunity to discover new and exciting beauty products. With its affordable price point and high value, Ipsy has become a favorite among beauty enthusiasts.
    • Frequency: Monthly
    • Price: Starting at $12 per month
    • Products: Deluxe samples and full-sized beauty products
    • Personalization: Customized based on beauty quizzes
    • Brands: Includes well-known and emerging beauty brands
  4. 4
    This subscription box is popular because it caters to pop culture fans by offering a variety of items such as collectibles, apparel, and accessories from popular franchises.
    Loot Crate is a monthly subscription box that delivers curated geek and gaming merchandise to its subscribers. Each box is theme-based and includes a variety of collectibles, apparel, accessories, and exclusive items from popular franchises.
    • Price: $24.99 per month
    • Themes: Unique theme for each month
    • Franchises: Includes items from popular franchises like Marvel, DC, Star Wars, Harry Potter, and more
    • Collectibles: Includes exclusive and limited-edition collectible items
    • Apparel: May include t-shirts, hoodies, socks, and other apparel items
  5. 5
    This subscription box is popular because it offers pre-portioned ingredients and recipes for subscribers to cook their own meals at home. It's convenient and helps subscribers save time and money.
    Blue Apron is a popular subscription box service that delivers weekly meal kits with fresh ingredients and easy-to-follow recipes straight to your doorstep. Each box contains pre-portioned ingredients for complete meals along with step-by-step instructions to make cooking convenient and enjoyable. Blue Apron offers a variety of recipes to suit different dietary preferences and delivers high-quality ingredients sourced from trusted suppliers.
    • Meal Options: Offers a wide range of meal options, including vegetarian, vegan, dairy-free, and gluten-free choices.
    • Recipe Variety: Provides a rotating weekly menu with a diverse range of recipes, ensuring something new and exciting with each delivery.
    • Quality Ingredients: Sources high-quality ingredients from trusted suppliers, emphasizing freshness and sustainability.
    • Portion Control: Provides pre-portioned ingredients, helping to reduce food waste and simplify meal preparation.
    • Convenience: Delivers directly to your doorstep, eliminating the need for grocery shopping and meal planning.
  6. 6
    This subscription box is popular because it offers a similar service as Blue Apron, but with more recipe options and dietary preferences. It also has partnerships with celebrity chefs.
    HelloFresh is a popular food delivery app in Australia that offers convenient meal kits delivered directly to customers' doorsteps. The app provides a wide range of recipes along with pre-portioned ingredients, allowing users to easily prepare fresh and tasty meals at home. It aims to simplify the cooking process and inspire creativity in the kitchen.
    • Availability: Available across Australia
    • Meal Options: Customizable weekly menu with a variety of recipes
    • Fresh Ingredients: Delivers pre-portioned fresh ingredients
    • Recipe Cards: Provided with step-by-step recipe instructions
    • Flexibility: Pause, skip or cancel orders anytime
  7. 7

    Dollar Shave Club

    Michael Dubin
    This subscription box is popular because it offers affordable and convenient shaving products delivered to subscribers' doors. It also has a humorous marketing campaign that resonates with customers.
    Dollar Shave Club is a subscription-based service that delivers high-quality razors and other grooming products directly to customers' doors. The company aims to provide affordable and convenient shaving solutions for men and women. By offering a wide range of products, including razors, shaving creams, aftershave, and grooming accessories, Dollar Shave Club has gained popularity among those seeking a hassle-free shaving experience.
    • Subscription Model: Customers receive regular deliveries of razors and grooming products based on their chosen subscription plan.
    • Affordability: Dollar Shave Club products are competitively priced compared to traditional retail brands.
    • Quality: The razors provided by Dollar Shave Club are designed with high-quality materials and undergo rigorous testing.
    • Variety of Products: In addition to razors, the company offers a range of grooming products to cater to different needs.
    • Convenience: With doorstep delivery, customers can avoid the hassle of purchasing razors in stores.
    Dollar Shave Club in other rankings
  8. 8
    This subscription box is popular because it offers a monthly delivery of toys, treats, and chews for dogs. It's a fun way for dog owners to spoil their furry friends.
    BarkBox is a popular subscription box designed specifically for dogs. Each month, subscribers receive a curated box of dog toys, treats, and accessories delivered right to their door. The items are selected based on the size of the dog, ensuring that they are suitable for all breeds and sizes. BarkBox aims to provide dogs with high-quality, unique, and entertaining products to keep them happy and healthy.
    • Frequency: Monthly
    • Price Range: $22 to $29 per box
    • Customization: Tailored for dog size
    • Products: Toys, treats, and accessories
    • Quality: High-quality, well-made items
  9. 9
    This subscription box is popular because it offers a monthly delivery of designer fragrances for men and women. It's a cost-effective way for subscribers to try out new scents before committing to a full-size bottle.
    Scentbird is a popular subscription box service that delivers a curated selection of designer fragrances to your doorstep every month. With over 500 scents to choose from, Scentbird allows you to explore and discover new fragrances without committing to a full-size bottle. Each month, you can select a 30-day supply of any fragrance of your choice, which is housed in a sleek and travel-friendly atomizer. Scentbird aims to revolutionize the way people experience and buy fragrances by offering a convenient and affordable subscription service.
    • Number of scents available: Over 500
    • Subscription frequency: Monthly
    • Size of fragrance supply: 30-day supply
    • Atomizer type: Sleek and travel-friendly
    • Subscription cost: Starting from $14.95 per month
  10. 10

    Allure Beauty Box

    Allure magazine
    This subscription box is popular because it offers a mix of high-end and drugstore beauty products curated by Allure magazine editors. It also includes a mini-magazine with product recommendations and tips.
    The Allure Beauty Box is a highly popular subscription box that delivers a curated selection of beauty products right to your doorstep. It is known for its high-quality and trendy beauty products from well-known and emerging brands.
    • Frequency: Monthly
    • Cost: $23 per month
    • Number of products: 5 or more
    • Product types: Skincare, haircare, makeup, and more
    • Size of products: Deluxe and full-size

Missing your favorite subscription box?


Ranking factors for popular subscription box

  1. Variety of products
    The number and variety of products included in the subscription box.
  2. Quality of products
    The overall quality of the products included in the box, and how well they match up with the consumer's expectations.
  3. Value for money
    Consumers want to see that they are getting their money's worth from the subscription box.
  4. Customization options
    Some subscription box companies offer customization options, allowing consumers to tailor the box to their specific needs and preferences.
  5. Customer service
    The quality of the customer service provided by the subscription box company can greatly impact the overall experience for the consumer.
  6. Shipping and delivery
    Timely and reliable shipping and delivery of the subscription box is important to ensure that customers receive their products on time and in good condition.
  7. Brand reputation
    The reputation of the subscription box company is an important factor to consider, as customers will likely be more willing to try out a box from a company with a strong reputation for quality and customer service.

About this ranking

This is a community-based ranking of the most popular subscription box. We do our best to provide fair voting, but it is not intended to be exhaustive. So if you notice something or box is missing, feel free to help improve the ranking!


  • 192 votes
  • 10 ranked items

Voting Rules

A participant may cast an up or down vote for each box once every 24 hours. The rank of each box is then calculated from the weighted sum of all up and down votes.

More information on most popular subscription box

Subscription boxes have taken the world by storm, offering a convenient and exciting way to discover new products and services. These boxes typically contain a selection of items curated around a specific theme, with customers signing up to receive a regular delivery of goodies straight to their door. The popularity of subscription boxes has exploded in recent years, with new companies popping up all the time and existing providers expanding their offerings. But with so many options out there, it can be tough to know which subscription box is the most popular – and which one is right for you. To help narrow down your choices, we've dug into the data to find out which subscription boxes are currently the most popular among consumers. From beauty and fashion to food and drink, we've rounded up the top boxes in each category to give you a better idea of what's hot right now. So whether you're looking to treat yourself or give a gift to someone special, read on to discover the most popular subscription boxes on the market today.

Share this article